Snowflake Pricing: A Comprehensive Guide for 2024 (2024)

Snowflake is a popular Cloud Data Warehousing solution that has been implemented by scores of well-known firms, including Fortune 500 companies, as their Data Warehouse provider and manager. However, the process of understanding Snowflake Pricing is not straightforward.

Table of Contents

This article describes the many aspects of Snowflake Pricing that one should be aware of before going ahead with the implementation. Specifically, the article delves into the different usage-related cost accruals at the data storage level as well as the computational resources level. Furthermore, it explains the different Pricing plans offered by Snowflake as well as the strategies around making the right call in terms of going about deciding on a particular plan.

Table of Contents

  • What is Snowflake?
  • Snowflake Pricing Factors
    • Snowflake Pricing Factor 1: Virtual Warehouses
    • Snowflake Pricing Factor 2: Data Storage
    • Snowflake Pricing Factor 3: Cloud Services
      • Query History
      • Warehouse History
  • Snowflake Pricing Purchase Plans
  • Optimizing Snowflake Pricing
  • Conclusion

What is Snowflake?

Snowflake Pricing: A Comprehensive Guide for 2024 (1)

Snowflake is the leading Cloud-based Data Warehouse that has steadily grown and become popular in the past few years. Snowflake provides a scalable Cloud-based platform for enterprises and developers and supports advanced Data Analytics. There are multiple data stores available, but Snowflake’s architectural capabilities and data-sharing capabilities are unique. Snowflake’s architecture enables storage and computing to scale independently, so customers can use storage and computing separately and pay for it.

The best property of Snowflake is that it provides separate storage and calculation options for data. Snowflake is designed to ensure that users do not require minimal effort or interaction to perform performance or maintenance-related activities. The minimum and maximum group size and scaling occur automatically in this area at a very high speed

To learn more about Snowflake, visit here.

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Snowflake Pricing Factors

The pricing philosophy adopted by Snowflake is not very different from that of some other popular Cloud Data Warehouse services such as Amazon Redshift, in that, the emphasis is on providing maximum flexibility for the user, in terms of the usability of the different services provided. To elaborate on this, Snowflake pricing depends on how the following services are being utilized by the user:

  • Snowflake Pricing Factor 1: Virtual Warehouses
  • Snowflake Pricing Factor 2: Data Storage
  • Snowflake Pricing Factor 3: Cloud Services

Snowflake Pricing Factor 1: Virtual Warehouses

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These are a set of servers, together called a compute cluster, that can carry out operations like query execution and data loading. Depending on the size of your data and the number of users tasked with the data warehousing and data management operations, Snowflake offers the following set of computing clusters categorized by their sizes (the number of servers in the cluster):

Type# of servers
X-Small1
Small2
Medium4
Large8
X-Large16
2X-Large32
3X-Large64
4X-Large128

The usage activity for these servers is tracked and converted to what is known as Snowflake credits. Hence, for availing any of these warehouse-related services one has to purchase a bunch of credits that can then be used to keep the servers operational, as well as for utilizing the services described in the upcoming sections – data storage and cloud services. There are two different ways to purchase credits; this will be covered in a later section.

In terms of virtual warehouses, the cluster size is directly related to the usage credits. For example – The size 2 cluster requires 0.0006 credits per second (or 2 credits per hour) and the Size 32 cluster requires 0.0089 credits per second (or 32 credits per hour). Billing is done at the second level, hence a warehouse that was operational for 37 minutes and 12 seconds is only billed for those 37.12 minutes.

Another thing to be kept in mind is that Snowflake provides for the option of ‘suspending’ warehouses when they are not in operation. ‘Suspended’ warehouses are not billed or, in other words, they do not accrue usage credits.

The warehouse activity can be monitored in a couple of ways:

  • Using the web interface: Account -> Billing & Usage
  • Using the SQL table function: WAREHOUSE_METERING_HISTORY

Snowflake Pricing: A Comprehensive Guide for 2024 (3)

Snowflake Pricing: A Comprehensive Guide for 2024 (4)

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Snowflake Pricing Factor 2: Data Storage

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Data is stored and managed in Snowflake under the following three cases :

  • All the data is stored as internal stages which are used for data loading. This is typically part of the ETL process where data from an external source is first uploaded to Snowflake and stored as a stage which is later copied into a Snowflake table using bulk data loading.
  • All the storage space is occupied by the Snowflake tables. A point to note here is that Snowflake automatically compresses all the table data so that the actual physical space occupied by these tables is less than their combined raw sizes.
  • There is some data stored for historical fail-safe purposes.

Similar to usage monitoring for compute clusters, the data usage information for the account is available as either the web interface (same location) or table functions:

  • DATABASE_STORAGE_USAGE_HISTORY
  • STAGE_STORAGE_USAGE_HISTORY

In addition to data usage at the account level, admins can look into the data usage of specific tables via the following :

  • Using the web interface :Databases -> select db_name -> Tables
  • Using the SQL table function: TABLE_STORAGE_METRICS

Snowflake Pricing Factor 3: Cloud Services

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These are a set of administrative services to ensure the smooth handling and coordination of a bunch of Snowflake tasks. These tasks include:

  • Authentication
  • Infrastructure management
  • Metadata management
  • Query parsing and optimization
  • Access control

Cloud services require a certain amount of computing and hence it consumes some credits for their operations. However, 10% of the actual compute (compute from the warehouse operations) is discounted from the compute credits used up by the cloud services at a daily level. So for instance, if the compute from the operational clusters = 100 credits and cloud services compute = 15, then the final compute of cloud services for that day = 15 – (10% of 100) = 5.

Cloud services are generally not monitored for optimizing usage as much as it is done with data storage and virtual Data Warehouses, however, Snowflake provides for a couple of methods to do the same :

  • Query History
  • Warehouse History

1) Query History

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To understand the specific queries (by their type) that are consuming cloud service credits, the following SQL can be used –

selectquery_type,sum(credits_used_cloud_services) as cloud_services_creditsfrom snowflake.account_usage.query_historywherestart_time >= '2020-01-01 00:00:01'group by 1;

2) Warehouse History

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To find out the virtual warehouses that use up cloud service credits, the following query can be used –

select warehouse_name, sum(credits_used_cloud_services) credits_used_cloud_services, sum(credits_used_compute) credits_used_compute, sum(credits_used) credits_used from snowflake.account_usage.warehouse_metering_history where start_time >= ‘2020-01-01 00:00:01’ group by 1;

Snowflake Pricing Purchase Plans

Now that you have an idea as to how the costs are incurred based on the credits accrued depending on the usage of the different Snowflake services, this section talks about the options for choosing a pricing plan:

  • On-Demand
    This is similar to the pay-as-you-go pricing plans of other cloud providers such as Amazon Web Services where you only pay for what you consume. At the end of the month, a bill is generated with the details of usage for that month. There is a $25 minimum for every month, and for data storage, the rates are typically set to $40 per TB.
  • Pre-Purchased Capacity
    With this option, a customer can purchase a set amount or capacity of Snowflake resources in advance. The major advantage of going with this plan is that the packaged pre-purchase rates will be available at a lower price than the corresponding On Demand option.

A popular way of going about the pricing strategy, especially when you are new and unsure about this, is to first opt for the On-demand, and then switch to Pre-purchased. Once the On-Demand cycle starts, monitor the resource usage for a month or two, and once you have a good idea for your monthly data warehousing requirements, switch to a pre-purchased plan to optimize the recurring monthly charges.

Optimizing Snowflake Pricing

As pointed out in the sections before, there are many things to be dealt with in terms of understanding the usage of different Snowflake resources and how that translates into costs.

Here are a few things to be kept in mind that will help optimize these incurred costs:

  • Depending on your location, it is important to choose the cloud region (like US East, US West, etc. depending on the cloud provider) wisely, to minimize latency, to have access to the required set of features, etc. If you are to move your data to a different region, later on, there are data transfer costs associated with it at a per Terabyte scale. So the larger your data store, the more the costs you incur.
  • It can make quite a difference to the costs incurred by optimally managing the operational status of your compute clusters. The features such as ‘auto suspension’ and ‘auto resume’ should be made use of unless there is a better strategy to address this.
  • The workload/data usage monitoring at an account level, warehouse level, database, or table level is necessary to make sure there aren’t unnecessary query operations or data storage contributing to the overall monthly costs.
  • Make sure to have the data compressed before storage as much as possible. There are instances, such as storing database tables, where Snowflake automatically does a data compression, however, this is not always the case, so this is something to be mindful of and to be monitored regularly.
  • Snowflake works better with the date or timestamp columns stored as such rather than them being stored as type varchar.
  • Try to make more use of transient tables as they are not maintained in the history tables which in turn reduces the data storage costs for history tables.

Conclusion

The article introduced you to Snowflake and explained in detail the factors on which Snowflake Pricing depends. Moreover, it discussed the various Snowflake Pricing models and the ways in which you can optimize your cost-effectively. You can have a good working knowledge of Snowflake by understandingSnowflake Create Table.

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An easier solution for all your data handling needs can be to use an official Snowflake partner likeHevo Data. Hevo is a fully managed cloud platform that brings data from multiple sources to Snowflake easily in real-time.

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What are your thoughts on Snowflake Pricing? Let us know in the comments.

Snowflake Pricing: A Comprehensive Guide for 2024 (9)

Avinash Mohanakrishnan Freelance Technical Content Writer, Hevo Data

Avinash specializes in freelance writing within the data industry, delivering informative and engaging content covering data analytics, machine learning, AI, big data, and business intelligence.

Snowflake Pricing: A Comprehensive Guide for 2024 (2024)

FAQs

How to estimate Snowflake costs? ›

To calculate the monthly Snowflake charges, take this formula: storage cost + (minutes consumed * cost per node * nodes per cluster) by cluster.

How much do you pay for Snowflake? ›

Total Cost
Usage TypeMonthly CostTotal Billed Cost
Compute Cost4,464 credits (@ $2/credit)$8928
Storage Cost65 TB (@ $23/TB)$1495
$10,423

Does Snowpark cost extra? ›

Snowpark is the feature of Snowflake and there is no separate pricing model for it. You will be charged for the compute recourses (standard or snowpark-optimized warehouse) based on how long the warehouse is active. The difference in credits between the 2 kinds of warehouses is given below.

Which of the following best describes Snowflake's pricing model? ›

Snowflake has a usage-based pricing model that's based on storage and compute. Separating these two components allows you to scale storage and compute independently for high performance.

How does Snowflake pricing work? ›

Snowflake charges a monthly fee for data stored in the platform. Charges are calculated using the average amount of storage used per month, after compression, for data ingested into Snowflake.

What influences Snowflake pricing? ›

What influences Snowflake pricing? Snowflake pricing includes compute costs, storage costs, and data transfer costs. Compute costs are based on the time and size of the virtual warehouse used. Storage costs are determined by the amount of data stored, and data transfer costs apply when moving data between regions.

Why is Snowflake so expensive? ›

Snowflake pricing: how the model works

Essentially, your Snowflake cost is based on the actual monthly usage of three separate items: storage, compute, and cloud services. You will be charged for any Snowflake serverless features you use as well. Example Snowflake pricing in the AWS – US East region.

Why Snowflake is not expensive? ›

Snowflake optimizes cost efficiency through features like near-instant auto-stop and auto-resume, suspending idle compute time, and allowing scaling of compute resources as needed.

How much did Buffett pay for Snowflake? ›

Most likely under the advisem*nt of one of Buffett's top investment lieutenants, Berkshire invested $735 million in Snowflake (NYSE: SNOW) at a price of $120 per share.

What is the difference between Snowflake and snowpark? ›

Snowpark is a unified data processing and analytics engine built within the Snowflake data cloud. With Snowpark, you can utilize the power of Apache Spark to enable native Scala, Java, and Python data processing directly within Snowflake.

Is Snowpark worth it? ›

With Snowpark, developers can use their existing skills and tools to work with Snowflake's data platform, making it easier and more efficient to process data at scale. If you're looking to take your data processing capabilities to the next level, Snowpark is definitely worth exploring.

How to get Snowflake for free? ›

Signing up for a trial account

You can sign up for a free trial using the self-service form (on the Snowflake website). When you sign up for a trial account, you select your cloud platform, region, and Snowflake Edition. These selections can affect how quickly you exhaust your free usage balance.

Who owns Snowflake? ›

Snowflake was founded by Marcin Zukowski, Thierry Cruanes and Benoit Dageville on July 23, 2012 and is headquartered in Bozeman, MT.

Why is Snowflake so popular? ›

companies chose Snowflake's cloud-built data warehouse. Customers reduced query times from hours to seconds; pushed their cloud data warehouse to all business users; accessed all of their structured and semi-structured data; and do so quickly and more affordably than other data analytics platform.

What is Snowflake dynamic pricing? ›

Dynamic pricing adjustments

Real-time data is gathered through the continuous monitoring of product pricing fluctuations on a variety of ecommerce platforms, the product manufacturer's website, third-party marketplaces, and other retail websites. Pricing can then be automatically adjusted based on this information.

What is the cost of one Snowflake credit? ›

Snowflake charges by credit for compute resources, with per-terabyte flat rates for data storage, plus extra fees for a few miscellaneous features. All prices depend on your cloud provider, region, and Snowflake edition (which we'll discuss later), but US customers can expect to pay around $2.00-4.00 per credit.

What is the minimum cost of Snowflake? ›

The minimum monthly cost for Snowflake is $25, but the actual cost per terabyte depends on your cloud provider and region.

Is Snowflake cost effective? ›

Snowflake is an efficient technology and getting more cost effective every year. However, following these Snowflake cost optimization best practices can ensure you minimize waste and put your resources to good use–just don't get too crazy about it.

Is Snowflake costly? ›

The Snowflake Data Cloud costs $0.01 per unit in AWS, according to the AWS Marketplace.

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