Social Return on Investment: Everything You Wanted | Ashoka (2024)

How can an organization measure the social impact of its activities? Organizations and companies have focused on this question over past years through a measure called social return on investment (SROI).

The result of conducting an SROI analysis is a ratio of benefits to costs; for example, a ratio of 2:1 means that $2 of social value is created from an investment of $1. Calculating SROI can help discover impact, communicate impact, and influence strategy.

Here are a few at-a-glance takeaways on how the process of SROI works. This is from the 2009 SROI Guide.

1) SROI is outcomes-based. For example, suppose an organization provides one-on-one reading lessons to children to help promote literacy. The output of the program would be the number of lessons provided, while the outcome is how much the program helped increase literacy. The SROI Guide emphasizes that social value should focus on outcomes rather than outputs.

2) SROI is stakeholder-specific. The methodology calculates social return separately for each stakeholder. By doing it this way, it’s easy to involve stakeholders in determining and valuing outcomes.

3) SROI is denoted in monetary terms. Outcomes and investment amounts may be measured in non-monetary units, but all values in SROI should be conveyed in a common unit. Money is the most widely accepted form of measuring value.

4) SROI can be calculated for future as well as past activities. Forecasting SROI in the planning stages of a program may actually be easier than trying to calculate the impact of past activities. It can help an organization create goals that are outcomes-based and ensure that the right data collection will be in place to measure the outcomes.

The most challenging part of the process is figuring out how to put a dollar value on outcomes. In our example above, how do you value the increase in literacy resulting from reading lessons in dollar terms? The SROI Guide recommends identifying indicators of the outcome (like increased test scores by children) and then finding proxies to measure the dollar value of the indicators.

You may also ask yourself: how to separate out other factors that could have affected the desired outcome; was the increase in literacy a result of the reading lessons, or of other factors? One method to measuring this is to subtract out trends in the outcome indicators. A nationwide increase in literacy, for example, should be subtracted out in calculating the impact of the reading lessons on literacy.

If you didn’t learn everything you need to know about SROI in this post, there couple of consulting firms, such as Mission Measurement and Social Venture Technology Group that focus on helping organizations measure social impact; case studies can be found on their websites.

Social Return on Investment: Everything You Wanted | Ashoka (2024)

FAQs

Social Return on Investment: Everything You Wanted | Ashoka? ›

The SROI

SROI
Social return on investment (SROI) is a principles-based method for measuring extra-financial value (such as environmental or social value) not otherwise reflected or involved in conventional financial accounts.
https://en.wikipedia.org › wiki › Social_return_on_investment
Guide emphasizes that social value should focus on outcomes rather than outputs. 2) SROI is stakeholder-specific. The methodology calculates social return separately for each stakeholder. By doing it this way, it's easy to involve stakeholders in determining and valuing outcomes.

What is the social rate of return on investment? ›

Social Return on Investment (SROI) is a framework that quantifies the value of social, environmental, and economic outcomes generated by an organization's activities.

What does social return on investment tell us? ›

It tells the story of how change is being created by measuring social, environmental and economic outcomes and uses monetary values to represent them. This enables a ratio of benefits to costs to be calculated.

What is the social capital return on investment? ›

Key Takeaways. Social return on investment (SROI) is a method of accounting for the social, economic, and environmental value created by a company. Companies typically issue financial statements that show investors their revenue, sales, net profits, debts, and other key metrics—but not SROI.

What is a good SROI ratio? ›

In all scenarios tested the SROI ratio remains above 1:1, indicating that social value that is forecast to be created is likely to be greater than the investment that is forecast to be made in the program.

Is 7% return on investment realistic? ›

Tack on things like fees and taxes, and even 7% is probably a relatively high long-term return assumption for a portfolio, especially based on market forecasts today. Had you been invested in a balanced portfolio, your return after considering volatility and inflation would have been closer to 5%.

What is a realistic rate of return on investments? ›

Most investors would view an average annual rate of return of 10% or more as a good ROI for long-term investments in the stock market. However, keep in mind that this is an average. Some years will deliver lower returns -- perhaps even negative returns. Other years will generate significantly higher returns.

What are the seven principles of SROI? ›

There are seven principles that form the basis of SRoI. These principles are as mentioned below: Involve stakeholders • Understand the impact of projects • Value the things that matter • Only include what is material • Do not over-claim • Be transparent • Verify the result.

What is an example of SROI? ›

1) SROI is outcomes-based. For example, suppose an organization provides one-on-one reading lessons to children to help promote literacy. The output of the program would be the number of lessons provided, while the outcome is how much the program helped increase literacy.

What is the difference between financial ROI and social ROI? ›

Traditional financial return on investment (ROI) expresses financial returns to private investors. SROI measures economic value of social impact investments for returns to specific stakeholders or to society generally in terms of costs avoided or benefits attained.

How to calculate social return on investment? ›

The SROI ratio is the present value of all the outcomes calculated, divided by the value of all the inputs. Any figure below one means that the amount invested is greater than the social return generated by the investment, any amount above one means that the social return is greater than the amount invested.

What is social return on investment cost? ›

SROI measures the value of the benefits relative to the costs of achieving those benefits. It is a ratio of the net present value of benefits to the net present value of the investment.

What is an example of a social investment? ›

One example of socially responsible investing is community investing, which goes directly toward organizations that both have a track record of social responsibility through helping the community, and have been unable to garner funds from other sources such as banks and financial institutions.

What is social return on investment for dummies? ›

It tells the story of how change is being created by measuring social, environmental and economic outcomes and uses monetary values to represent them. This enables a ratio of benefits to costs to be calculated. For example, a ratio of 3:1 indicates that an investment of £1 delivers £3 of social value.

What is the difference between social value and SROI? ›

Social value offers a comprehensive view of impact, while SROI provides a specific quantitative financial measure that can be helpful for decision-making, reporting, and attracting investment or funding.

What is the SROI indicator? ›

A ratio obtained as a result of SROI analysis is an indicator of the benefits created against the costs. For example, a 2:1 ratio indicates that $2 of social value is created from a $1 investment. Calculating SROI can help to discover the financial value of impact, as well as communicate impact and influence strategy.

How to calculate a social return on investment? ›

The SROI ratio is the present value of all the outcomes calculated, divided by the value of all the inputs. Any figure below one means that the amount invested is greater than the social return generated by the investment, any amount above one means that the social return is greater than the amount invested.

What is a fair rate of return on investment? ›

A quick definition of fair rate of return:

It is also the annual income earned from an investment, expressed as a percentage of the investment. Another method of evaluating the return on an investment is the internal rate of return, which is used to determine the actual return on a long-term project.

What is the actual rate of return on investment? ›

Return on investment (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. For instance, an investment with a profit of $100 and a cost of $100 would have an ROI of 1, or 100% when expressed as a percentage.

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