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Michael Prestia
Michael Prestia
Driving Growth through Innovative Marketing Strategies
Published Dec 29, 2023
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In the world of sports cards, the allure extends beyond potential financial gains; it encapsulates a rich history and a passionate hobby that transcends generations. The nostalgia associated with flipping through a collection and the thrill of completing a set contribute to the enduring appeal of sports cards.
The history of sports cards dates back to the late 19th century when tobacco companies began inserting cards featuring baseball players into their products. These early cards, often considered the pioneers of the hobby, were more about promoting the tobacco brands than building a collectibles market. However, as the decades passed, sports cards evolved into a cultural phenomenon, mirroring the growth and popularity of professional sports.
For many, collecting sports cards is a nostalgic journey back to their childhoods, a time when trading cards with friends was a cherished ritual. The sentimental value attached to certain cards and the memories they evoke make the hobby a personal and deeply emotional experience. Sports cards serve as time capsules, preserving moments in sports history and capturing the essence of iconic athletes' careers. That pink powdered gum in each pack was a treat as well...
While some may view sports cards as a financial investment, others cherish them as tangible artifacts that connect them to their favourite athletes and the milestones of the sports they love. The artwork, statistics, and stories on the cards create a unique blend of sports history and artistic expression, making each card a miniature masterpiece.
The hobbyist aspect of collecting sports cards lies in the joy of discovery and the pursuit of completing sets. Opening a pack of cards is akin to unwrapping a surprise, and finding a rare card can elicit the same excitement as hitting a game-winning home run. The thrill of the chase and the sense of accomplishment when completing a set add layers of satisfaction to the hobby. However, in today's market completed sets are not the goal... rather special inserts, rookies, numbered cards, autographs are the true chasers and the target collectors hunt for.
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In recent years, the advent of online communities and forums has brought collectors together, fostering a sense of camaraderie and shared passion. Whether it's discussing the latest releases, seeking advice on authentication, or trading cards to fill gaps in collections, these communities have become integral to the social fabric of the sports card hobby.
The current record price for an individual sports card is the US$12.6 million paid for a 1952 Mickey Mantle baseball card (Topps; #311)
on August 28, 2022, breaking all previous records. The most expensive card I ever sold was a 2020 Topps Chrome Lewis Hamilton Refractor card for $5000. I pulled this card from a $40 pack I bought which is a great ROI. However I probably spent that and more on hobby box after hobby box chasing my favourite players. So, as we navigate the debate on whether sports cards are a sound investment or an expensive hobby, it is essential to recognize and celebrate the multifaceted nature of collecting. The history, nostalgia, and communal aspects of sports card collecting contribute to a rich tapestry that extends far beyond the realm of financial speculation. Whether one is a seasoned investor or a passionate hobbyist, the journey through the world of sports cards is a testament to the enduring magic of sports and the joy of preserving its history.
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David Ainley
Baker/Owner at The Scone Ranger
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