Introducing features to help podcasters stand out on Spotify. See what's new
Introducing the all new Spotify for Podcasters mobile app. Find out more
2023 Wrapped for Podcasters is here. Get to know your realest fans.
Turn your podcasting passion into a true income stream. With ads, subscriptions, and more, our monetization suite puts new value behind your fan base, so you can get paid for doing what you love.
Available for eligible creators in select markets. Ads are only available for shows hosted with Spotify for Podcasters.
.jpg "Spotify for Podcasters — Monetization (3)")
Switch your host to Spotify for Podcasters to get access to Spotify's monetization suite.
Tools to build your business
Mix and match our monetization options to build the strategy that best suits you and your audience.
Podcast ads
Set your earnings to automatic with podcast ads. You select the ad breaks, and we’ll do the rest for you, serving up tailored ads for every kind of listener on every podcasting platform.
Podcast subscriptions
Build a community with exclusive content for your most loyal fans on Spotify. Set it up directly on Spotify for Podcasters or connect your existing membership platform such as Patreon or Substack to distribute your paid content to Spotify.
Monetization analytics
Track how your earnings scale over time with powerful monetization analytics for ads and Spotify podcast subscriptions. Fine tune your strategy based on near real-time feedback on earnings and episode performance.
How to start earning
earn with
how it works
Eligibility
availability
Ads
Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.
- Show is hosted through Spotify for Podcasters
- Invite only—currently in closed beta
Invite-only beta: US, Canada, UK, Italy, Spain, France, Germany, Australia, Brazil, Mexico
Earn with
Ads
how it works
Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.
Eligibility
- Show is hosted through Spotify for Podcasters
- Invite only—currently in closed beta.
availability
Invite-only beta: US, Canada, UK, Italy, Spain, France, Germany, Australia, Brazil, Mexico
earn with
how it works
Eligibility
availability
Spotify podcast subscriptions
Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.
- Show is hosted/managed through Spotify for Podcasters
- 100 listeners on Spotify in the past 60 days
Available in 34 markets across North America, Europe, and Asia Pacific
External membership platforms
If you work with one of our partner membership platforms you can seamlessly connect to your paid podcast on Spotify. Check to see if we partner with your membership platform and how to connect here.
- Host a podcast on one of our partner membership platforms, such as Patreon
Based on partner membership platform availability
earn with
Spotify podcast subscriptions
how it works
Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.
Eligibility
- Show is hosted/managed through Spotify for Podcasters
- 100 listeners on Spotify in the past 60 days
availability
Available in 34 markets across North America, Europe, and Asia Pacific
earn with
External membership platforms
how it works
If you work with one of our partner membership platforms you can seamlessly connect to your paid podcast on Spotify. Check to see if we partner with your membership platform and how to connect here.
Eligibilty
- Host a podcast on one of our partner membership platforms, such as Patreon
availability
Based on partner membership platform availability
FAQ
Common creator questions
I’m an advertiser hoping to tap into Spotify’s network of podcast creators
Learn more about earning with Spotify for Podcasters
Whether you are just getting your show off the ground or are a seasoned podcast vet, take advantage of our resources, videos, and masterclasses to get to the next level.
How do podcasts make money, and when to start monetizing yours
How do podcasts make money, and when to start monetizing yours
Read more
How two podcasters launched profitable subscriptions on Spotify for Podcasters
How two podcasters launched profitable subscriptions on Spotify for Podcasters
Read more
