Stock Investments Lose Some Luster After COVID-19 Sell-Off (2024)

Story Highlights

  • 21% say stocks are the best investment, down six points from 2019
  • Appeal of stocks fades in high- and low-income households alike
  • Still, U.S. stock ownership remains stable, at 55%

WASHINGTON, D.C. -- Americans have become less likely to view stocks or mutual funds as the best long-term investment after U.S. markets dropped by more than a third as the economic implications of the coronavirus outbreak set in last month. The current 21% naming stocks as the best investment is down six percentage points from last year and is the lowest Gallup has recorded since 2012. Real estate continues to rank first, while gold and savings accounts trail stocks.

Stock Investments Lose Some Luster After COVID-19 Sell-Off (1)

Real estate, at 35%, remains the most favored investment to Americans, as has been the case since 2013, when the housing market was on the rebound. More than a third of Americans have named real estate as the top investment since 2016.

Roughly one in six Americans view savings accounts or CDs (17%) and gold (16%) as the best long-term investment. Gold finished first in 2011 and 2012, a time when real estate was seen as risky after the subprime mortgage crisis. But as stocks and real estate values have climbed in recent years, gold has faded -- with the percentage naming it as the best investment now at about half of what it was 2011.

Relatively few Americans say that bonds (8%) are best. While savings, gold and bonds have each seen small, individually insignificant increases since last year, their collective seven-point increase in these non-stock investments illustrates how Americans' perspectives have shifted in this new economic environment.

Stockowners, themselves, have also soured on stocks or mutual funds as the best long-term investment -- with the percentage naming stocks dropping from 37% in 2019 to 30% now.

These data are from Gallup's annual Economy and Personal Finance survey, conducted April 1-14.

Stocks' Appeal Drops Sharply Among High- and Low-Income Households Alike

High-income Americans have consistently been much more likely than middle- and low-income Americans to view stocks or mutual funds as the best long-term investment.

But while middle-income Americans are as likely now as they were in 2019 to say that stocks are the best investment, the percentages among high- and low-income households saying the same each fell by nine points. Americans in low-income households are the least likely they've ever been in Gallup's trend to view stocks as the most opportune investment.

Stock Investments Lose Some Luster After COVID-19 Sell-Off (2)

Despite the Massive Sell-Off, U.S. Stock Ownership Is Stable

Fifty-five percent of Americans report having money invested in the stock market right now -- either in an individual stock, a mutual fund, or a self-directed 401(k) or IRA -- which is unchanged since 2018.

Before the Great Recession, about six in 10 Americans owned stock. But ownership dipped slightly in the years that followed and has yet to go back to that level, reaching a low of 52% in 2013 and 2016.

Stock Investments Lose Some Luster After COVID-19 Sell-Off (3)

Americans Split on Whether Investing Is a Good Idea

When asked whether they'd invest in the stock market if they had $1,000 to spend, U.S. adults are about as likely to say investing would be a good idea (48%) as to say it would be a bad idea (49%) -- similar to the mixed views Gallup found in its last measurement in 2014.

In sporadic measurements over the past 30 years, Americans have generally leaned toward saying it would be a bad idea to invest. Americans were most negative about the prospect of investing in 1990, the first time Gallup asked the question. But their views on investing became more positive as the U.S. economy grew during the 1990s, including a high of 58% calling it a good idea to invest in 1999.

The dot-com bubble crash of 2000 sucked the enthusiasm out of Americans' ideas about investing, however, and they have been mostly negative -- and mixed at best -- since.

Stock Investments Lose Some Luster After COVID-19 Sell-Off (4)

Among high-income households, about two in three adults (65%) say that investing a thousand dollars in the stock market would be a good idea, while less than half of middle-income (47%) and low-income households (39%) say the same.

A majority of stock owners themselves (57%) believe such an investment would be worthwhile, while more than a third of non-investors say it would be a good idea.

Bottom Line

Stocks' appeal may have dimmed after the recent end of the longest bull market in U.S. history, although they still maintain their rank as the second most valued investment. But it's possible that the economic fallout from COVID-19 could scramble Americans' preferences, with the stock market in peril and the real estate market's future unclear. In 2011, in the aftermath of the global financial crisis that caused both stock and housing values to plummet, gold was perceived as the supreme investment -- but its glimmer is now less than half of what it was then.

View complete question responses and trends (PDF download).

Learn more about how the Gallup Poll Social Series works.

Stock Investments Lose Some Luster After COVID-19 Sell-Off (2024)

FAQs

What impact did COVID-19 have on the stock market? ›

Wall Street experienced its worst year since 2008's Great Recession. The S&P 500 index fell 19.4%, and the Down Jones Industrial Average fell 8.9%. Tech stocks were some of the worst performers, down between 22% and 66%.

How can you make money if you expect a stock will lose value? ›

Short selling is a strategy for making money on stocks falling in price, also called “going short” or “shorting.” This is an advanced strategy only experienced investors and traders should try. An investor borrows a stock, sells it, and then buys the stock back to return it to the lender.

Should I pull my money out of the stock market? ›

Key Takeaways. While holding or moving to cash might feel good mentally and help avoid short-term stock market volatility, it is unlikely to be wise over the long term. Once you cash out a stock that's dropped in price, you move from a paper loss to an actual loss.

Should I sell my losing stocks now? ›

Whether you should sell a stock at a loss depends on your trading strategy and overall portfolio composition. You may be able to hold stock at a loss for a longer period if it is a smaller part of your portfolio and doesn't drag your portfolio's value down.

Did the stock market crash when COVID hit? ›

On 20 February 2020, stock markets across the world suddenly crashed after growing instability due to the COVID-19 pandemic. It ended on 7 April 2020.

What is the impact of the COVID-19 pandemic on shareholder value? ›

Focusing on the first wave of the pandemic, we find that our sample firms experience a significant average decrease in shareholder value of − 2.27 % in the first month and − 16.67 % over the three months period after the beginning of the COVID-19 pandemic in January 2020.

Do I lose all my money if the stock market crashes? ›

While it appears that you're losing money during a market crash, in reality, it's just your stocks losing value. For example, say you buy 10 shares of a stock priced at $100 per share, so your total account balance is $1,000. If that stock price drops to $80 per share, those shares are now only worth $800.

What to do when you lose all your money in the stock market? ›

The Investor's Recovery Plan: What to Do If You've Lost Money in the Stock Market
  1. Recognize When It's Really a Loss. ...
  2. Go Easy on Yourself. ...
  3. Avoid Tax Mistakes. ...
  4. Cut Losses Short. ...
  5. Invest Again. ...
  6. Diversify Your Portfolio. ...
  7. Seeking Help When You've Lost Money in the Stock Market.
Dec 4, 2018

Who gets the money when stocks lose? ›

“In other words, the money did not exist or disappear for long-term investors if you did not make any transactions. However, for short-term investors, when stock prices go up or down, the money would be transferred among them as a zero-sum game, i.e. your losses would be others' gains, and vice versa.”

Is the stock market expected to go up in 2024? ›

The S&P 500 generated an impressive 26.29% total return in 2023, rebounding from an 18.11% setback in 2022. Heading into 2024, investors are optimistic the same macroeconomic tailwinds that fueled the stock market's 2023 rally will propel the S&P 500 to new all-time highs in 2024.

What happens if you sell a stock but don't withdraw money? ›

If you have a taxable (not an IRA, 401k or similar account) brokerage account and you sell stocks or mutual funds, you have "realized" a gain (or loss) and it must be reported on your tax return, even if your didn't withdraw the money form the account.

Is it better to keep your money in banks or stocks? ›

The simple rule: If you need the money in the next three years, then save it ideally in a high-yield savings account or CD. If your goal is further out, or you don't have a specific need for the money, then start thinking about investing in something that will grow more, like stocks or bonds.

How to recover from stock loss? ›

You might be tempted to jump back in with both feet, but consider taking on smaller positions than you're used to. For example, if under normal circ*mstances you never risk more than 5% of your trading portfolio on a single trade, after a big loss you might reduce that to 2% or 3% until you feel you're on solid ground.

What is the 3 5 7 rule in stocks? ›

The 3-5-7 rule in trading is a risk management guideline that suggests limiting the amount of capital you put into any single trade. According to this rule, you should not risk more than 3% of your trading capital on any one trade, no more than 5% on any one sector, and no more than 7% on all trades combined.

When should you not sell a stock? ›

For example, if there is a market downturn, you don't want to sell your shares at this time and lock-in losses. Emergency funds allow you to focus on investing for the long term. Most general guides advise three to six months of living expenses in cash before you start investing.

How did COVID-19 affect the economy? ›

Total nonfarm employment fell by 1.4 million jobs in March 2020 and a staggering 20.5 million jobs in April, creating a 22 million jobs deficit since the start of the recession and largely erasing the gains from a decade of job growth.

What impact did the COVID pandemic have on the marketplace? ›

This chart shows us clearly the impact to global ecommerce revenues the pandemic has had, adding an additional 19% sales growth for 2020, and additional 22% sales growth to the existing 9% and 12% regular forecast sales growth rates, respectively.

What stocks went up during COVID? ›

Netflix: Shares of the streaming giant hit a pandemic high of around $690 in October 2021 as viewers curled up to binge watch their favorite shows. The stock is now trading at about half of that as viewers' attention is divided with plenty of streaming options from Apple, HBO, Hulu and others.

What was the biggest impact of COVID-19? ›

Weakened health systems, ballooning debt, widespread learning loss, and the most significant setback in poverty alleviation during the last two decades are a few examples of the public health crisis' rippling disruptions across the globe.

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