Stuff banks say to keep clients buying their mutual funds (2024)

A young professional who reads this newsletter got in touch recently to ask about moving a $25,000 mutual fund investment at a bank to a lower-cost robo-adviser.

The management expense ratio for the mutual fund is about 2 per cent, while the comparable cost from the robo-adviser would be about 0.6 per cent. No details were provided on the performance of the fund and how it compares to the benchmark stock and bond indexes the robo-adviser would invest in via low-fee exchange-traded funds. But justifying an extra 1.4 percentage points in fees with consistent outperformance is tough to do. What else does the bank offer to keep our young professional from moving to a cheaper option?

“The main argument I have received against the switch is that an investment adviser from a big bank can offer ‘further customer service and advice in changing times, and around big life decisions,’” this person wrote. “What is a specific situation in which a human adviser from a big bank could demonstrate their value over a robo-adviser?”

In theory, a bank adviser would know all about a client’s finances and be able to offer recommendations on debt, investing, saving, taxes and more. But let’s get real. The main mission of a big bank’s advisers is to sell bank products like high-fee mutual funds, not provide advice that puts clients first.

Mutual funds are a lucrative product for banks because of those high MERs. But keeping costs low is one of the best and easiest things you can do as an investor to position yourself for success.

Robo-advisers offer low-fee investments, and there are people to talk to if you have questions. They seem a better deal for a young person investing $25,000.

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Rob’s personal finance reading list

The high cost of home heating

Is your monthly natural gas bill based on actual meter readings, or estimates of your usage? The importance of this question can be seen in a CBC report about a couple who were charged more than $1,600 after their gas utility checked their actual usage and found it to be much higher than previously estimated costs. Make sure your gas utility has an actual meter reading at least a few times a year. Now, for a discussion of the costs of warming your home with baseboard electric heaters. Here in Ottawa, where I live, there are quite a few houses and condos with baseboard heating, which means heaters at floor level in each room. Here’s a Reddit thread where a renter with baseboard heating asks for advice on dealing with a hydro bill of $360 for two months. Heating with gas would cost roughly half that, at most. Note that baseboard heating differs from electric heat pumps, an efficient and environmentally friendly way to heat and cool a home.

Better than budgeting

Budgeting can be a big help in getting people to understand and contain their spending, but there’s another approach to keeping your finances on track. Read here to find out how it works. In short, you use automated transfers to route money from each paycheque into savings and investments. What’s left is yours to spend to the last cent.

How to ruin a relationship

A list of five “financial deal-breakers” for people in a relationship. A lot of this comes down to not hiding things – purchases, debt and so on.

Reader comment: A recent newsletter looked at how mutual funds are losing market share to exchange-traded funds in a big way. ETFs have a big advantage through their lower fees, a point that a reader took issue with. “It seems that making a comparison of ETFs and mutual funds seems incomplete without also pointing out that the best choice of investments is not solely based on cost. Ultimately, performance net of costs should be the motivation for choosing an investment portfolio. Why not tell the whole story?” Want to know one of the best predictors of future performance? It’s low fees, not past returns. Low fees don’t ensure good results, of course. But fees do drag down returns. Pay less, keep more for yourself. I wrote a book with that title a while back.

Do you have a question or comment for me? Send it my way. Sorry I can’t answer every one personally. Questions and answers are edited for length and clarity.

Tools, explainers, guides and charts

It’s early for tax-filing, given that you probably haven’t received many T slips from bank and investment firms yet. But if you’re already on the case, here’s a list of the best free tax software packages.

The Money-Free Zone

The indie band Luna recently covered the great Lou Reed song Satellite of Love. Here’s the original Reed version, with backing vocals from David Bowie.

On social media

Personal finance expert Ramit Sethi posts on X about the system he uses for spending windfall money, say a bonus or a tax refund.

In case you missed these Globe and Mail personal finance-related stories

  • Charting retirement: What happened to all the 50-year-olds?
  • Air Canada seeks to quash regulator’s decision on passenger compensation in court
  • How do the new advanced life deferred annuities fit into retirement income planning?
More Rob Carrick and money coverage

Subscribe to Stress Test on Apple podcasts or Spotify. For more money stories, follow me on Instagram and Twitter, and join the discussion on my Facebook page. Millennial readers, join our Gen Y Money Facebook group.

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  • 🎧 Catch up on Stress Test: Why millennials and Gen Z are Alberta-bound for a more affordable lifeRising interest rates brought pain for new homeowners – and opportunity for house huntersWhy more Canadians are choosing to be child-free or delay parenthoodLove in the time of inflation: How to manage rising costs when datingYou’re not bad at money – you’re suffering from money shameRetirement might look different for Gen Z and millennials. Here’s how to plan for itRecession-beating tips for the job market, housing, investing and the cost of lifeIs the middle class dead for millennials and Gen Z?
  • ✔️ The housing file: A house isn’t special. Get your head straight about the reality of home ownershipThe good, the sad and the unaffordable: Saving for a home down payment in Canada’s big cities • Property taxes are popping in some cities – how worried should you be about other tax hikes? • Our other real-estate problem – people have too much wealth tied up in houses • Borrowers and savers, here’s how to time the eventual rollback of interest rates
  • 📈 Investing: Canada's top digital broker is TD Direct Investing, with an assist from the TD Easy Trade app2023 Globe and Mail ETF buyer's guide part one: Canadian equity ETFsFor the ultimate in cheap investing, check out the Freedom .08 ETF PortfolioYes, there is risk in Canadian bank deposits for the unwary and complacentCDIC covers bank deposits, but who protects your investments if your broker goes bust?Answers to your questions about the low-risk ETF paying almost 5%Happy fifth birthday to one of the all-time best investing products for everyday peopleAn investing strategy that wins cleanly over the long term by outperforming in bad years like 2022
  • 💰 Your money: Mortgage holders, savers and GIC investors, it’s time to change your thinking on interest ratesHow much debt is each generation of Canadians carrying, and how do you compare?For the sake of their financial futures, young people should leave Toronto and VancouverThis practical new spin on a savings account might just peel you away from your big bankRental fraud grows amid rise in fake, falsified tenant applicationsAre Canadians worse off financially now than in the 1980s?From groceries to auto loans, here’s how much more it costs to live right nowWhen saving for retirement, should you change your asset mix over the course of your career?Do retirement income needs always rise alongside inflation? Not necessarilyWhen the bank suggests you lock in your variable rate mortgage, it has an angle
Stuff banks say to keep clients buying their mutual funds (2024)

FAQs

How to convince a customer to buy mutual funds? ›

Attract customers by highlighting mutual funds' advantages, such as affordability, liquidity, and professional management. Educate potential investors on how mutual funds can provide access to high-value assets and offer a balanced approach to investing.

Do banks make money on mutual funds? ›

Since banks often provide wealth management services for their customers, they are able to profit off of the fees for services provided, as well as fees for certain investment products such as mutual funds. Banks may offer in-house mutual fund services to direct their customers' investments.

Is it safe to invest in mutual funds through banks? ›

Mutual funds offer consumers a great way to access a professionally managed group of assets at a relatively low cost, with reasonable annual expenses. Mutual funds can be purchased in any investment account, such as an IRA, which can be opened with many different financial institutions, including banks.

How to suggest mutual funds to clients? ›

Take a broad look at your client's goals

You need to have a complete picture of your client's short-term and long-term objectives before you can recommend a mutual fund to them. You can better recommend a suitable fund if you have a general idea of your client's goals.

How do you attract customers to invest in mutual funds? ›

Professional portfolio management of mutual funds may appeal to clients who aren't DIYers.
  1. Automatic Diversification.
  2. Mutual Funds for Customization.
  3. Mutual Funds for Desired Income.
  4. Access to High-Value Assets.
  5. Affordability and Liquidity.
  6. Professional Management.
  7. Mutual Funds for Effortless Returns.

What to say to convince a client to invest? ›

How do you convince clients to invest in the necessary resources for their goals?
  • Understand their needs.
  • Educate them on the value.
  • Address their objections.
  • Align with their vision.
  • Create a sense of urgency. Be the first to add your personal experience.
  • Here's what else to consider.
Nov 7, 2023

Do banks charge commission on mutual funds? ›

The Bank is offered commissions for investments made under its own ARN code. The commission receivable is also subject to claw back as per the guidelines set by regulator, interpreted and laid down by AMCs.

Do the rich invest in mutual funds? ›

Cash equivalents are financial instruments that are almost as liquid as cash and are popular investments for millionaires. Examples of cash equivalents are money market mutual funds, certificates of deposit, commercial paper and Treasury bills. Some millionaires keep their cash in Treasury bills.

Why do financial advisors push mutual funds? ›

Advisors also steer their clients toward certain investments and may execute trades in the financial markets by proxy for their clients. Advisors who are also brokers get paid commissions by a mutual fund in exchange for getting their clients to purchase the funds.

What is one downside of a mutual fund? ›

Disadvantages include high fees, tax inefficiency, poor trade execution, and the potential for management abuses.

Which is the best bank for mutual funds? ›

  • Sundaram Financial Services Opportunities Fund. ...
  • Nippon India Banking & Financial Services Fund. ...
  • Invesco India Financial Services Fund. ...
  • SBI Banking & Financial Services Fund. ...
  • Tata Banking and Financial Services Fund. ...
  • Aditya Birla Sun Life Banking & Financial Services Fund. ...
  • ICICI Prudential Banking and Financial Services Fund.

Who should not invest in mutual funds? ›

High annual expense ratio, high load charges or high fees paid when an investor buys or sells shares are not good signs. Mutual funds are also not a good option for people who want to exercise total control over their holdings. This is because the funds are managed by fund managers.

What are three factors you should consider when buying a mutual fund? ›

It's essential to pay attention to critical aspects such as investment objectives and strategies, fund performance, quality of management, fees and expenses, and the types of assets the fund invests in.

What is the best strategy for mutual funds? ›

Following are some of the best investment strategies that you can apply while investing in mutual funds in India:
  • Create a Stable and Diversified Portfolio. ...
  • Keep your Investment Goals Clear. ...
  • Buy-and-Hold Strategy. ...
  • Invest in Balanced Funds. ...
  • Invest Through SIP. ...
  • Know The Right Time to Close a Mutual Fund.
Aug 8, 2024

How do you smartly invest in mutual funds? ›

Here's a simplified breakdown:
  1. Choose an investment platform: Open an account with a reputable investment platform.
  2. Define your goals & risk tolerance: Identify your investment goals and risk tolerance.
  3. Select a mutual fund: Research and choose a mutual fund that aligns with your goals and risk profile.

How to convince investors to invest in mutual funds? ›

Address Concerns:
  1. Risk Management: Acknowledge their concerns about market fluctuations. ...
  2. Professional Management: Reassure them that qualified fund managers handle investment decisions, not leaving them to navigate the complexities of the stock market.
Apr 29, 2024

How do I convince people to invest in my fund? ›

Your model should be based on real data and show enough growth and revenue to keep investors interested and convince them to invest. Be ready to talk about how you'll reach your goals. Consider giving both cautious and optimistic forecasts to show different ways of looking at things.

How you will convince the customer to buy? ›

Top ten tips for persuading customers to buy
  • Help your customer like you.
  • Make your customers feel comfortable during your pitch.
  • Understand that logic alone will not persuade customers.
  • Convince by giving your customer a simple story.
  • Speak to your customer using their language.
  • Be a teacher, not a sales person.
Apr 30, 2023

How do you convince customers to buy a policy? ›

How to Convince Customers to Buy Insurance
  1. Tip 1: Understanding Customer Needs.
  2. Tip 2: Building Trust.
  3. Tip 3: Effective Communication.
  4. Tip 4: Addressing Concerns.
  5. Tip 5: Personalized Approach.
  6. Tip 6: Demonstrate Value.
  7. Tip 7: Offering Incentives.
  8. Tip 8: Follow-up and Support.
Jan 23, 2024

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