You've watched the TikTok makeup tutorials and put in the work. Your look? Flawless. But if it doesn't last, well, you have only your lack of primer to blame. Using a makeup primer before your foundation is like getting beauty insurance—and because there are so many good drugstore formulas, you don't have to spend a lot. "There are plenty of good drugstore primers, but one that stands out is the e.l.f. Power Grip Primer," says celebrity makeup artist Erika La'Pearl.
The Best Drugstore Primers
Here, find out more of La'Pearl's picks for the best drugstore primers, plus the products Bazaar editors swear by for every need.
Pros
- Non-comedogenic
Cons
- The tacky feel takes some getting used to
The number-one selling primer in America, La'Pearl says you "can't go wrong" with the smoothing, slightly sticky (in a good way) formula. "The foundation can stick on, apply smoothly, and last all day," she says.
- Finish: Dewy
- Key Ingredients: Niacinamide
Customer Review: "I'm really impressed with how long my makeup lasts when I use this primer. It's tacky and sticky and really allows any product to adhere well to the face, whether it be drugstore or high-end foundation. And for the price, I'm even happier." —Gigi
Pros
- Hydrates without looking greasy
Cons
- Some reviewers said they experienced pilling
For another layer of skincare-infused hydration in your routine, try this formula from NYX. La'Pearl loves that it "keeps the skin dewy" as it locks in makeup.
- Finish: Dewy
- Key Ingredients: Hyaluronic acid, vitamin E, pro-vitamin B5, magnesium, potassium
Customer review: "I have tried so many different primers. Expensive and inexpensive. This primer is the best. It only takes a small amount, my skin feels wonderful and hydrated all day. And my makeup still looks good after a full day." —Mary
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Pros
- Contains skin-friendly ingredients
Cons
- Some reviewers don't like the subtle rose tint
The rosy tint, velvet-like texture, and skincare ingredients in this texture combine to make the perfect formula for maturing skin. It lends a soft-focus finish, helps blur lines and uneven skin tone, and creates a smooth base for the next steps in your routine—check, check, and check.
- Finish: Radiant
- Key Ingredients: Glycerin, iron oxides, lentil seed extract
Customer Review: "Love it! I've been using this product for a while now. How did I ever manage without it? My skin feels and looks soft and smooth. Now I only apply color to just my cheeks and can go "sans" foundation. Thank you, L'oreal!" —Sue H.
Pros
- Water-light consistency
Cons
- Some reviewers said it doesn't mix well with sunscreen
If you love using a hyaluronic acid serum in the morning, skip an extra step thanks to this formula by Neutrogena. A hydrating serum and primer in one, it plumps and preps skin as it creates the perfect base for foundation. Bonus: It's not sticky at all.
- Finish: Dewy
- Key Ingredients: Hyaluronic acid
Customer Review: "I've been searching for something to help give my dull, aging skin a boost and this is it!!! It really creates a nice glow that shines through even after applying foundation! So happy I found this." —Mom22
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Pros
- Lightweight texture
Cons
- Some reviewers noticed oiliness after a few hours
The light green tint in this primer may give Wicked energy but it disappears as you rub it in. Instead, it neutralizes pink or red tones in the skin while also helping blur the look of pores for a smooth canvas.
- Finish: Sheer
- Key Ingredients: Glycerin
Customer Review: "I use this product before I apply foundation and before applying sunscreen on no-makeup days. Evens out my redness and keeps it under control." —Miranda
Pros
- Suitable for all skin types, including sensitive
Cons
- Some reviewers noticed oiliness after a few hours
This blurring primer practically acts like an eraser for pores, so the foundation glides on like a dream and has a soft-focus—not too shiny, not too matte—finish. We also love how it has niacinamide, which can help minimize the look of pores the more you use it, too.
- Finish: Velvet
- Key Ingredients: Niacinamide, vitamin E
Customer Review: "This primer is AMAZING!! I have never fallen in love with a makeup product faster than this one. I absolutely love how it feels on my skin and its effectiveness." —Anonymous
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Pros
- Great for mature skin
Cons
- The shimmery look isn't for everyone
Some people need a little extra glow in the morning, and No7 has us covered with this multi-purpose product. It has shimmery light-reflecting particles that provide more oomph than any amount of espresso can, plus all the hydration and smoothing you're looking for in a good primer.
- Finish: Radiant
- Key Ingredients: Iris florentina root extract, niacinamide
Customer Review: "Love this no 7 primer helps makeup stay on longer and is hydrating. I’ve tried the expensive designer ones and this one works better for me. Worth a try! I recommend using it with no 7 BB cream or foundation." —Jennifer
Pros
- Can also be used as a face mask
Cons
- Contains soy
The beloved French pharmacy brand's hero cream is excellent as a daily moisturizer and a makeup primer. If you're wary of two-in-ones, don't be: The plumping, nourishing cream helps lock on makeup without feeling sticky or heavy.
- Finish: Dewy
- Key Ingredients: Aloe, shea butter, soy proteins
Customer Review: "I never write reviews, but this stuff is amazing. Always have struggled finding a moisturizer and primer combo that doesn’t pill and actually leaves my makeup looking good at the end of the day. It feels so good going on your face, not greasy and make up stays natural all day. Also, I have super sensitive skin and no problems whatsoever." —Shillie
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Pros
- Natural-looking glow
Cons
- May not be hydrating enough for dry skin types
A great option for no-makeup makeup days and full-face days alike, this primer gives skin just the right amount of bronzy glow without looking glittery. And because it has loads of skin-loving ingredients, it's a great extra skincare step too.
- Finish: Radiant
- Key Ingredients: Watermelon extract, lentil extract, shea butter, hyaluronic acid
Customer Review: "I have searched around the globe for the perfect primer for me. Years of searching, no exaggeration, and this is it. My foundation, blush, eyebrows, eyeshadow, in place at 6:00 am well past 6:00 pm." —novembergal
Pros
- Sheer enough for all skin tones
Cons
- Can't be used around the eyes
Using a primer with sunscreen is a great way to ensure you always have some sun protection on. Because this formula features chemical actives, it's just as sheer and easy to smooth on as the other primers on this list.
- Finish: Natural
- Key Ingredients: Glycerin, vitamin E
Customer Review: "This primer is a powerhouse. It prepares the skin beautifully pre makeup, and also provides great sun protection. Be sure to keep it away from your eyes, as with all sunscreen. Will repurchase for sure." —seekinggoodvalue
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Is wearing primer necessary?
Wearing primer makes a big difference in how long your makeup lasts. But they also smooth out the skin's surface so your foundation looks more even. "Especially for those with oily skin or people with big pores," says La'Pearl. "I have bigger pores, so I need a silicone-based primer to fill my pores so my skin can look smoother."
Meet the experts
- Erika La'Pearl is a celebrity makeup artist known for her work with Cardi B, Skai Jackson, and others.
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Looking for more makeup essentials?
- The Best Drugstore Foundations for Mature Skin That Won't Break the Bank
- The Best Blushes to Give Your Cheeks an Extra Pop
- The Best Primers for Mature Skin
- The Best Tinted Moisturizers with SPF
Why trust Harper's Bazaar?
For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women at every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, hair care, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.
Lindy Segal
Lindy Segal is a beauty writer and editor. In addition to regularly contributing to BAZAAR.COM, she also writes for Glamour, People, WhoWhatWear, and Fashionista, among other publications. She lives in New York City with her Chihuahua mix, Barney.