The 3Rs and Moments of Power - UVIC Service Leadership Program (2024)

The 3Rs and Moments of Power - UVIC Service Leadership Program (1)

What are the 3Rs?

Science shows that customers are looking for 3 things in every interaction. These can be summarized in the 3 service values: be reliable, be responsive and build relationships.

The 3Rs and Moments of Power - UVIC Service Leadership Program (2)

What is the right order of the 3Rs?

Research into customer service means not only that service can be broken down into the 3Rs but also that they come in a particular order.

The Service Leadership program is built on these 3 simple and effective values to guide the behaviour of employees.

Moments of Power

Moments of Power are principles which – when implemented – enable you to deliver on the 3Rs and deliver great service consistently.

By understanding these 4 moments and acting on them when they arise, organizations increase the probability that customers will return, refer and recommend. Moments of Power are based on research on social psychology, behavioural science, psychology, neuroscience and business.

Power of Context

Gives you insights into how to change someone’s experience by restructuring what they think, feel, or see.

Power of Expertise

It’s about the employee who owns the customer experience, and who is always reliable and responsive.

Power of Relationships

It’s about how to personalize the experience.

Power of Problem Handling

It explores the impact of problem handling and how to handle customer problems successfully.

The 3Rs and Moments of Power - UVIC Service Leadership Program (2024)

FAQs

What are the 3 R's of service quality? ›

Service quality in the eyes of the customer can be summarized in the 3Rs: be Reliable, be Responsive and build Relationships. Recommendations are driven by great service, not good service. TOFU (Taking Ownership and Following Up) is the most important discipline in service.

What are the 3 R's of customer service? ›

Introducing the 3 R's: Research, Reason, and Redirect. Be sure that “No” is the right answer. Just as saying “Yes” when it isn't true erodes trust, saying “No” when something is possible leaves customers with the impression you don't want help.

What are the 3 R's of quality? ›

The 3Rs — Replace, Reduce, Refine — can be used effectively to help drive quality improvements. They were proposed in The Principles of Humane Experimental Technique, written by W.M.S. Russell and R.L. Burch in 19591.

What do the 3 R's stand for? ›

The 3R Initiative aims to promote the "3Rs" (reduce, reuse and recycle) globally so as to build a sound-material-cycle society through the effective use of resources and materials.

What is the 3 R strategy? ›

The 3Rs stand for Reduce, Reuse, Recycle. These three small words are pivotal to managing waste and helping to combat climate change.

What are the 3 R's of management? ›

The 3Rs refers to three central principles that we need to follow when leading, influencing or collaborating with colleagues: Resourceful – Responsible – Respectful. Each principle has two dimensions associated with it and examples of the types of behaviours and actions needed to put the principle into practice.

What are the three R's and what do they mean? ›

The three R's - reduce, reuse and recycle - are three approaches, and the most environmentally preferred. Reducing, reusing and recycling waste helps save landfill space by keeping useful materials out.

What are the 3 elements of service quality? ›

The five main dimensions of service quality are:
  • Tangibles.
  • Reliability.
  • Responsiveness.
  • Assurance.
  • Empathy.

What is the 3R method for customer service? ›

The Three Rs of customer service marketing are Relatable, Relevant, and Respectful and they are vital to the success of your ability to grow and scale your business.

What is 3R in quality management? ›

The 3Rs principles – Replacement, Reduction, Refinement – were established in 1959 and since then have been adopted widely and particularly in Europe with the European Directive 2010/63/EU.

What are the 3 R's in business? ›

Today, businesses have its 3-R for business growth, Relationships, Referrals and Revenue, for without this 3 R's today's businesses will not achieve growth and current goals.

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