Listen up, if you own a small business and you are not employing this $5/day Facebook marketing strategy you are missing out big time! The last time I shared this with a business, they experienced over 200% growth in sales in just under 6 months.
The Facebook Ads Manager can be used to create, run and optimize your marketing campaigns. It has all the tools you need to create effective Facebook advertising. It also has built-in analytics that allow you to track how your ads are performing. In a future video, I’ll walk you through the process of setting up your ad campaigns for the first time, and optimizing them to get more conversions and reduce costs.
Why Facebook Ads?
Facebook is the world’s largest social network, with more than a billion and half users. That is over 1 ine every freaking 8 people on earth! It has been a platform for advertising since its inception in 2004. In the past few years it has become a very popular way to promote your business online. Facebook ads are a great and easy way to get your message across to people who are using the service and could potentially be interested in your business.
Why video ads?
Because video ads work! Video ads are a new trend that is taking the world by storm. Advertisers are realizing that this medium is an effective and efficient way to reach their audience. Not only is it more affordable than television and radio, but it also has the ability to be much more engaging for the consumer. Video ads offer several advantages over traditional advertising methods. For starters, it’s easier for consumers to absorb information in video format than text or other media. In fact, according to a research published in 2019, viewers spend on average 26 minutes per day watching Facebook videos.
Another reason why you want to do Facebook video ads is that they are easy to track performance and retarget audience. You need not install any pixel or do any of those technical stuffs. That means anybody can do this; you don't have to be tech-savvy. You can track the view, likes, comments, shares, and other engagement metrics.
Additionally, you can retarget your viewers with other ads and content, depending upon the actions they have taken on your video ads. This is a great way to reach out to viewers who have already been exposed to your brand or product. The Facebook ad manager allows you to see all the performance metrics for your video ads right on the platform.
This is especially important if you are a business owner, blogger or a small e-commerce store. If you want to increase your sales then you need to make sure that you have a clear idea of the results that your ads are generating for you. You can also see the average watch time for each video. This is the average amount of time people spend watching the video, which you can use to determine how engaged your viewers are.
Also, you can see video completion rates, which is the percentage of people that finish watching the video. This can help you understand how well your video is engaging viewers. You can tell what percentage of your video lenght has been viewed and by how many people. You can see the number of people that watched to a particular point and stopped. And to make it sweeter, Facebook groups these video viewers for you into audiences you can target with ads. So you can have a group (audience) that watched upto 25%, 50%, 75% and 100% of your video.
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What does that do for you as a business owner who wants to get sales? You can tell that a person who viewed up to 100% or 75% of your video is definitely more interested in your product than someone who view say 25%.
The $5/day Facebook Marketing Strategy
The strategy involves creating a $5/day Facebook video ad, optimizing it for views, and retargeting video viewers with another $5/day ad until they convert.
Let's say you run a business that help individuals fix their bad credit rating. Your first video ad will be a 5mins video that talks about everything a person does that has made their credit history bad. With $5/day, say you are getting 10000 video views in 2 week. Of this number, 10% watched the entire video, another 20% saw 75% of the video and the rest viewed 50% or less.
What do you do with this piece of information? You setup another $5/day ad retargeting the most interested audience with your offers.
Say you want to retarget those people who watched the entire video. You can create another $5/day ad that is designed to appeal to those who watched the whole video, such as an offer for a free consultation with an expert to start fixing their credit. You can then retarget those who viewed 75% of the video with an offer to buy a credit repair guide and those who viewed 50% or less with an offer for a free credit score report.
By retargeting people who have viewed your video with additional ads, you can increase the chances of them taking action and converting into a customer. This strategy is cost-effective, as you are only spending $5/day on targeting people who have already expressed an interest in your product or service.
You keep hitting this audience with your $5/day retargeting ad until they convert. You will be amazed with the conversion rate because you are showing your offers to an audience that is highly engaged and pre-qualified.
In conclusion, the $5/day Facebook marketing strategy is a great way to reach your target audience, track your ad performance, and retarget your viewers. It is a simple and cost-effective way to grow your small business and increase your sales. If you haven't tried it yet, give it a go and see the amazing results for yourself.
If you're serious about getting more clients through the door, jump on this today and come back to share your story in the comment section.
