The Most Popular Turo Vehicles - Kelley Blue Book (2024)

Have you ever wondered what it’s like to drive a particular car, but couldn’t figure out a way to make that happen? Dealership test drives aren’t really long enough to get a feel for the car, and sometimes the car you’re interested in is a few years old — or even older. That’s where Turo comes in. In addition to offering car rentals just like any other service, Turo enables car enthusiasts to share their cars with others, meaning you can find everything from exotic cars to classic Porsche sports cars to the latest EVs, as well as SUVs, luxury cars, and even minivans available for rent.

Turo splits the cars listed on its service into standard, Deluxe, and Super Deluxe classes, with standard-class cars valued below $45,000, Deluxe-class vehicles valued above $45,000, and Super Deluxe vehicles valued above $85,000. Vehicle values are based on a third-party fair market valuation, and there are some age-based restrictions on who can rent Deluxe and Super Deluxe-class vehicles depending on the renter’s location.

So what kind of cars do Turo users rent the most? Which cars draw the eye of people who are renting? Here are the most popular Turo vehicles based on the number of bookings over the past year.

Top 5 Standard Turo Rentals:

1. Mazda3

The Most Popular Turo Vehicles - Kelley Blue Book (1)

Available in both sedan and hatchback forms, the Mazda3 has long been one of the most fun-to-drive cars in its class, and it’s inexpensive, too, so it makes sense that it’s the most popular rental on Turo. It’s also stylish with an upmarket interior, and it’s available with all-wheel drive (AWD) and a 250-horsepower turbocharged engine. See Mazda 3 models for sale near you

2. Kia Seltos

The Most Popular Turo Vehicles - Kelley Blue Book (2)

Compact on the outside but roomy on the inside, the Kia Seltos combines snazzy looks, a comfy ride, and solid in-cabin tech. The Seltos is still a new model, first introduced for the 2021 model year, and its combination of low price, available AWD, and solid equipment across its various trim levels make it an attractive option. See Kia Seltos models for sale near you

3. Jeep Wrangler

The Most Popular Turo Vehicles - Kelley Blue Book (3)

If you’re looking to stray a bit off the beaten path, a Jeep Wrangler is an excellent choice, although you’ll want to be sure not to take it off-roading during your rental, as that’s a violation of Turo’s use policy. If you’re looking to buy a Jeep in the near future and you want to see what it’s like to live with day-to-day, however, Turo is a great option. See Jeep Wrangler models for sale near you

4. Kia Niro

The Most Popular Turo Vehicles - Kelley Blue Book (4)

Whether you’re talking about the all-new Kia Niro unveiled for the 2023 model year or a prior model, which dates to 2017, the Niro is an efficient, comfortable subcompact SUV designed for maximum efficiency in hybrid and electric forms. Many Niro models get about 50 mpg combined. See Kia Niro models for sale near you

5. Ford Mustang

The Most Popular Turo Vehicles - Kelley Blue Book (5)

The Ford Mustang is an aspirational car for those who appreciate speed and style, so it’s no surprise it’s one of the most-booked vehicles on Turo. From the classic models that built America’s love for the pony car to today’s impressive performance beasts, the Mustang is a performance-per-dollar champ. See Ford Mustang models for sale near you

Top 3 Deluxe Class Turo Rentals:

1. Tesla Model Y

The Most Popular Turo Vehicles - Kelley Blue Book (6)

While the starting price of the Tesla Model Y is technically below the $45,000 mark, most are configured well beyond that cut-off, adding a range of high-tech features and limited self-driving abilities to the 330-mile maximum range and face-stretching acceleration of the performance models. See Tesla Model Y models for sale near you

2. Chevrolet Corvette

The Most Popular Turo Vehicles - Kelley Blue Book (7)

Speaking of performance models, America’s homegrown supercar, the Chevrolet Corvette, makes the Deluxe Class list by dint of its dynamic looks and stellar performance. Whether you’re a fan of the front-engine Corvettes that comprised the first seven generations or the exotic-rivaling mid-engine eight-generation Corvette, Turo’s enthusiast owners have you covered. See Chevrolet Corvette models for sale near you

3. BMW 4 Series

The Most Popular Turo Vehicles - Kelley Blue Book (8)

Available in coupe, Gran Coupe (4-door coupe), and convertible body styles, the BMW 4 Series is more like a family of cars than a single model, especially when you take into account the breadth of performance across the range from 430i to M4. Whichever model you choose, you’ll find a driver’s car dressed in increasingly more refined tech and materials as you climb the price ladder. See BMW 4 Series models for sale near you

Most Favorited Cars by Turo Users:

Stepping beyond the price-based categories, Turo also offers its users the ability to favorite cars they’d like to rent, whether they are actually planning to or not —think of it as a sort of wish list. While you might expect it to be populated by Lamborghinis and the like, Turo’s user base appears to be more realistic in its aspirations, with a short but sensible list of impressive vehicles forming the top three.

1. Mercedes-Benz E-Class

The Most Popular Turo Vehicles - Kelley Blue Book (9)

The Mercedes-Benz E-Class is a favorite of luxury sedan and wagon aficionados, especially those who frequently travel long distances. The quality, attention to detail, comfort, and planted road feel of the E-Class make it a worthy recipient of Turo’s users’ attention. See Mercedes-Benz E-Class models for sale near you

2. Mercedes-Benz AMG GT

The Most Popular Turo Vehicles - Kelley Blue Book (10)

While there’s a 4-door Mercedes-Benz AMG GT that’s also a popular choice among Turo users, it’s the long hood and big performance of the 2-door supercar AMG GT that draws the favorites from Turo browsers. It’s no surprise for those who love speed, style, or the drama of a big, loud V8. See Mercedes-Benz AMG GT models for sale near you

3. Dodge Charger

The Most Popular Turo Vehicles - Kelley Blue Book (11)

And speaking of big, loud V8s, perhaps no brand does it better than Dodge, and no model better than the Dodge Charger. Even if you don’t opt for one of the monstrously powerful V8 models, the base V6 Charger is still a fun car to drive, with most of the same imposing style, but there’s no denying the appeal of a 700-plus-hp monster.See Dodge Charger models for sale near you

Top 5 Standard Turo Rentals:

  1. Mazda3
  2. Kia Seltos
  3. Jeep Wrangler
  4. Kia Niro
  5. Ford Mustang

Top 3 Deluxe Class Turo Rentals:

  1. Tesla Model Y
  2. Chevrolet Corvette
  3. BMW 4 Series

Most Favorited Cars by Turo Users:

  1. Mercedes-Benz E-Class
  2. Mercedes-Benz AMG GT
  3. Dodge Charger
The Most Popular Turo Vehicles - Kelley Blue Book (2024)

FAQs

How much do most people make on Turo? ›

But based on industry averages, you can expect to earn anywhere from $30 to $50 per day depending on the type of car you own and the demand in your area. That adds up to hundreds of dollars each month! If you're looking for a way to make some extra money with your car, Turo is a great option.

How do I get my car listed higher on Turo? ›

Showcase vehicle condition, cleanliness, and features so guests can clearly see all your vehicle has to offer. Offer free or low-cost airport delivery to attract guests and boost your ranking score. Opt into Automatic Pricing or manually set your prices as close to our pricing recommendations as possible.

What is the oldest car Turo will accept? ›

Vehicle condition

Your vehicle can't be more than 12 years old, with exceptions made for classic or specialty vehicles. As your vehicle ages, you must maintain your vehicle and continue to meet our maintenance and safety standards.

Is Turo a good side income? ›

You keep 65%-90% of the daily rental price of your car.

Turo keeps the remainder of the rental cost for insurance, roadside assistance, and customer support. Turo reports that U.S. hosts make an average of $545/month. You can earn 90% of the rental fee if you offer Extras (I'll explain this further down).

How to use Turo to make money? ›

Turo matches you with an established host near you interested in listing your car(s) on their Turo profile. Don't worry — you still own your car. You're just letting a vetted host list it under their Turo account. You'll earn 70%¹ of vehicle earnings and get paid monthly without lifting a finger.

Is Turo gaining popularity? ›

The company's impressive revenue growth, from $469 million in 2021 to $746.6 million in 2022, and a substantial increase in active vehicle listings, indicate a robust business model with the potential for future profitability.

How to increase sales on Turo? ›

Setting the Right Price for Your Turo Listings

One of the biggest challenges when it comes to running a successful Turo business is setting the right price. You want to make sure that you're charging enough to cover your costs and make a profit, but not so much that potential renters are turned off.

What makes you not eligible for Turo? ›

Licenses Turo doesn't accept in the US

License that's expired, has been altered, is conditional, probational, provisional, or restricted.

Is there a mileage limit on Turo? ›

Some hosts offer unlimited distance for a trip; others set a daily or monthly distance limit. When you open a vehicle listing, we'll show you Distance included, which is the total number of miles or kilometres you can drive during the trip.

Which car rental is the biggest? ›

Company information

Enterprise Rent-A-Car is the largest rental car company in the United States, with more than 9,000 "home city" locations, and over 230 airport locations.

How much is it to rent the most expensive car? ›

A Bugatti – the French luxury car — isn't cheap to own. There are only three models — Veyron, Chiron and Divo — and the prices range from $1.7 million to $3 million.

What is the largest car rental business in the world? ›

The United States of America-based Enterprise Holdings Inc is one of the leading car rental company in the world (by revenue) The company reported revenues of $22,500 million in the fiscal year ending 2021 (FY2021).

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