Are you a brand considering expanding into Japan?
If so, you can't ignore LINE - Japan's no. 1 messaging app.
With $2.36 billion in revenueprimarily through advertising alone in 2021, LINE is a golden opportunity for businesses and brands to connect with potential customers.
In this article, we will explore LINE and its significant impact on the social media landscapeand how your business can leverage the all-in-one platform togrow your brand in Japan.
LINE | Japan's Go-to Messaging App - an Overview
Initially, LINE was created as anemergency messengerfor company employees during the Tōhoku earthquake of 2011. It spread quickly in Japan, allowing you to keep in touch with friends and familymore easily, especially during a disaster.
Now jointly owned by Softbank Group and Naver Corporation, LINE has evolved into a multi-purpose platform with 92 million users offering a range of services, including banking, shopping, healthcare, travel, and media streaming. That makes it an excellent platform to advertise andget in touch with customers.
What makes LINE so popular?
A big reason LINE's so popular is that it caterstoa lot of touchpoints in a person's daily life.With its user-friendly interface and sticker collection, it isfun and engaging, and its sheer number of services makes it easy to complete tasks.
Users can chat, send messages, and make calls on LINE. That's why it's useful for both personal and professional connections.LINE's unique features include Timeline, LINE Today, LINE Pay, LINE Games, LINE TV, LINE Manga, and LINE Shopping, among others.
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These versatile functionalities enable users to access news, make payments, play games, watch TV shows, read manga, and shop online, all within the app.Since LINE is a one-stop shop, users love it. Meanwhile, it helps businesses connect with their target audiences across industries.
Why businesses should use LINEfor growth in Japan?
Businesses of any size and budget can use LINE to connect with customers of all ages because of its huge user base.The broadness of its audiencesurpasses other platformsin terms of advertising such as Instagram or YouTube because of the aspect of personalized ads across multiple features. Brands can market on a variety of LINE apps depending on where their target audience feels at home. By opening a LINE Official Account, brands can share updates and promotions. Furthermore,LINE Adshelp you reach the right demographics with images and videos. That makes it a great tool for businesses looking to expand in Japan.
How to create a strong brand presence on LINE?
Read moreon how to create a memorable post-purchase experience for your customers.
Conclusion
LINE is an indispensable tool for businesses looking to expand in Japan. By understanding the app's features and leveraging its capabilities, you can effectively engage with your targetaudience, strengthen your brand presence, and boost sales. From setting up a LINE Official Account to running targeted ads and offering exclusive promotions, there are countless ways to use the platform.
Are you looking to grow your brand on LINE?
COVUE helps you grow your social media presence in Japan to multiply your brand's reach and engagement among Japanese consumers. With our End-2-End Japan market entry services, you can have access to everything you need to succeed here.
