The Snowden Effect: Global Trust in the Internet & AI's Privacy Concerns (2025)

Another Snowden Moment: A Global Survey Reveals a Complex Relationship with the Internet, AI, and Privacy

Thirteen years after Edward Snowden's revelations shook the world's faith in the internet, a new report from Carleton University, the Centre for International Governance Innovation (CIGI), and Ipsos offers a compelling insight into the evolving trust landscape. The 2025 Carleton–CIGI–Ipsos Survey of Global Trust in the Internet, released today, paints a multifaceted picture of renewed optimism and lingering concerns.

The Digital Trust Conundrum

The survey, which gathered responses from over 13,500 internet users across 16 countries, reveals a fascinating dichotomy. While two-thirds of global citizens (67%) express trust in the internet, a significant 84% remain anxious about online privacy. This paradoxical situation underscores the complex relationship between technological advancement and user trust.

Regional Disparities in Trust

The survey highlights regional disparities in digital confidence. Emerging economies like Kenya and India, where digital adoption is booming, exhibit higher trust levels. In contrast, North America and Western Europe, grappling with data breaches and misinformation, display lower trust. This regional divide underscores the impact of local events and perceptions on global trust dynamics.

AI: The New Frontier of Trust

Artificial Intelligence (AI) emerges as a critical factor in shaping trust. Only half of respondents (52%) trust AI technologies, with regional variations. The Middle East and Africa show higher trust, while Europe and North America grapple with concerns over job losses and algorithmic bias, leading to lower trust. This divide highlights the need for nuanced discussions on AI's impact on society.

Privacy Concerns in the AI Era

In advanced economies, nearly half of the respondents believe AI will erode personal privacy, echoing the concerns raised by Snowden's revelations about government surveillance. This finding underscores the ongoing battle between technological innovation and privacy protection.

A Call for Responsible Governance

Across all regions, a strong majority (80% or higher) advocates for stronger regulation and government oversight of AI development. This consensus highlights the need for ethical guidelines and accountability measures to address the challenges posed by AI.

The Way Forward

The survey's overall message is clear: trust is both the catalyst and the brake for digital progress. As the world navigates the AI era, it is crucial to strike a balance between innovation and assurance. The world's digital citizens seek not just technological advancements but also safeguards for their rights, data, and dignity.

A Call to Action

The report serves as a call to action for policymakers, tech companies, and the public. It invites a critical examination of the challenges and opportunities presented by AI and the internet. By fostering open discussions and implementing responsible governance, we can navigate the complex trust landscape and build a more secure and inclusive digital future.

The Snowden Effect: Global Trust in the Internet & AI's Privacy Concerns (2025)
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