The Sustainable Investor's Dilemma - Ethical Or ESG Investing? | Koody (2024)

I was inspired to write this post when I came across a question in the community, asking if Vanguard's LifeStrategy portfolios are ethical investments. If you were wondering too, they are not. But this post isn't about that. My curiosity about the topic led me to have a rather enlightening conversation with another community member. We talked about ethical and ESG investing and why it is important to know the difference. I've decided to share some parts of our chat here. I hope it helps you learn the difference too.


What is Ethical Investing?

We all have values, and for some people, those values play a role when picking companies to invest in. I like to think that I am gradually becoming one of those people. My friend Sarah definitely is. When it comes to investing, she is only interested in companies whose products, policies and governance are aligned with her values. She would never knowingly invest in tobacco, gambling or mining companies, for example. Sarah is whom we'd call an ethical investor. An ethical investor negatively screens out companies whose products, policies and governance they disagree with.

What is ESG Investing?

Unlike ethical investing, where you exclude companies associated with negative outcomes, in ESG investing, you choose to invest in companies with high environmental, social and governance scores regardless of whether these companies are associated with negative outcomes. If you didn't catch it in my last sentence, ESG stands for Environmental, Social and Governance. It is a broad framework that fund managers use to determine whether a company can be classified as a sustainable investment. They look at factors such as how the company is protecting the climate by avoiding fossil fuels, promoting gender equality by hiring more women, building a great workplace by treating all employees well, and so on. A company with a high ESG score is considered a sustainable investment and has "high prospects" for a great future.

You probably think this makes sense, and I'm all in. But, before you dive in, it is crucial to reiterate for people looking to invest in ESG funds, that even oil majors can achieve good environmental, social and governance scores in some rankings. So, when you buy an ESG fund, be sure to look very closely at what you are buying.


Which should I choose?

That's quite personal and entirely up to you. Just remember, there are a limited number of ethical companies or companies with high ESG scores. So irrespective of the method you chose, your investment universe is limited, which could affect performance.


Are these kinds of investments more expensive?

It depends on whom you ask. Here's what some robo-advisers have to say:

Wealthify:

The Sustainable Investor's Dilemma - Ethical Or ESG Investing? | Koody (1)

Nutmeg:

The Sustainable Investor's Dilemma - Ethical Or ESG Investing? | Koody (2)

EQ Investors:

The Sustainable Investor's Dilemma - Ethical Or ESG Investing? | Koody (3)

Until next time

I hope this post helped you understand the difference between ethical and ESG investing. There are many other buzzwords out there - Socially Responsible Investing, Impact Investing, Positive Impact Investing, Sustainable Investing, etc. More often than not, they each refer to a variant of ESG or ethical investing. Perhaps, I can talk about them in another blog post? Let me know!

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The Sustainable Investor's Dilemma - Ethical Or ESG Investing? | Koody (2024)

FAQs

Is ESG investing the same as ethical investing? ›

What is ESG Investing? Unlike ethical investing, where you exclude companies associated with negative outcomes, in ESG investing, you choose to invest in companies with high environmental, social and governance scores regardless of whether these companies are associated with negative outcomes.

What is the difference between sustainable investing and ESG investing? ›

The main difference between these two frameworks for business is ESG is a measured assessment of sustainability using benchmarks and metrics. ESG is particularly important as ESG investing or responsible investing is a set of standards used by social conscious investors.

What is the argument against ESG investing? ›

Market Distortion. Another key argument against ESG investing is its potential to distort market mechanisms and investment priorities. By favoring companies that meet specific ESG criteria, investors might inadvertently inflate the value of these companies, creating bubbles in "green" or "sustainable" sectors.

How is sustainable investing different from ESG integration? ›

ESG integration is not a sustainable investment approach in itself, but instead is a component of many traditional investment strategies today. The term refers to the systematic assessment of financially material ESG factors that can affect a company's bottom line in the investment analysis and decision-making process.

What is the difference between ESG and sustainability? ›

So, sustainability is a broader concept that encompasses environmental, social and governance considerations, whereas ESG specifically refers to a set of criteria within these three areas that are used to evaluate the performance and behaviour of companies.

How risky is ESG investing? ›

If companies fail to remain mindful of their ESG risks, it could result in a lack of interest from future investors, losing loyal customers who have grown more aware of societal and environmental issues, and potentially ignoring the requirement to comply with current environmental regulations – which can result in ...

Does ESG investing actually make a difference? ›

Questionable Impact on Corporate Behaviour: ESG investing aims to pressure companies into sustainable practices by raising their cost of capital, but evidence shows this effect is often limited and can sometimes work counterproductive.

How do you tell if an investment is ESG or not? ›

You can search for a specific stock or exchange-traded fund (ETF) on Yahoo! Finance and then click on the “Sustainability” tab to see the ESG scores. MSCI ESG Ratings: MSCI offers a free search tool that allows you to check the ESG rating of select companies or funds.

Why do investors prefer ESG? ›

Investors increasingly believe companies that perform well on ESG are less risky, better positioned for the long term and better prepared for uncertainty. Companies that realign to the stakeholder capitalism agenda may have a competitive advantage over those that try to return to business as usual.

Why did ESG fail? ›

The problem with ESG investing, said Jenkins, is that you “can't have materiality embedded within a metric in a qualitative fashion.” In other words, if you're talking about something based on feelings or opinions (qualities), it's really difficult to measure them without specific details (quantities or concrete things ...

What is the controversy with ESG? ›

One of the biggest criticisms of ESG is that it perpetuates what it was partly designed to stop – greenwashing.

Who is pushing ESG? ›

We document the government push for ESG in the United States, Europe, and other Organisation for Economic Co-operation and Development (OECD) nations, and by international financial institutions. We do not deny that many investors across the globe are interested in ESG as opposed to only private returns.

What is the difference between ethical and ESG investing? ›

The ESG framework is based on the belief that these factors can impact a company's future financial performance. That is a significant difference when compared with ethical investing, which uses ethical principles as a primary filter for investment decisions.

What are the pros and cons of ESG investment? ›

Pros:
  • Potential for Higher Returns. ESG investing offers an opportunity to capitalize on long-term returns while supporting sustainable and ethical practices. ...
  • Positive Impact. ...
  • Reduced Risk. ...
  • Improved Corporate Behavior. ...
  • Limited Investment Opportunities. ...
  • Potential for Lower Returns. ...
  • Subjectivity. ...
  • Lack of Standardization.
Mar 30, 2023

Is ESG really sustainable? ›

Although financial industry groups claim that one-third of all investment assets are already sustainable, our research shows most ESG investing actually does not create any meaningful sustainability impact.

What is ESG investing also known as? ›

ESG Investing (also known as “socially responsible investing,” “impact investing,” and “sustainable investing”) refers to investing which prioritizes optimal environmental, social, and governance (ESG) factors or outcomes.

What is another word for ethical investing? ›

These include, socially responsible investing (SRI), environmental, social, and governance (ESG) investing, sustainable investing, impact investing, values-based investing, conscious investing and green investing etc.

Is ESG part of ethics? ›

This kind of effort is generally undertaken by leaders with capacity to consider means of shaping their industry or sector beyond their own organization. They contribute to principles and standards in their industry or other relevant ecosystems. ESG thus becomes a system of ethics measurement.

What is the difference between traditional investing and ESG? ›

ESG looks at the company's environmental, social, and governance practices alongside more traditional financial measures. Socially responsible investing involves choosing or disqualifying investments based on specific ethical criteria.

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