Fundsmith Equity reclaimed the most-bought fund position in March, moving up one place from second.
The £25.5 billion fund from Terry Smith is up 9.6% this calendar year, just behind the 9.8% return of the MSCI World index. Its annualised return since launch in 2010 is now 15.8% a year, ahead of the 12% figure for its benchmark.
- Invest with ii:| ISA Investment Ideas |
Just behind, up two places, was Vanguard LifeStrategy 80% Equity. As the same suggests, it holds 80% in shares, with the remainder in bonds.
It is one of three Vanguard LifeStrategy funds on the list, with the 60% Equity version in eighth place and the 100% Equity version in 10th. There are five funds in the range that cater to different risk appetites, due to each having a different equity weighting, ranging from 20% to 100%. The funds are low cost, at 0.22% a year.
- The top 10 most-popular investment funds: February 2024
- 12 funds to generate £10,000 of income in 2024
Other core, global funds to make the most-bought list last month were HSBC FTSE All World Index (in fifth, up one place) and Fidelity Index World (in ninth, down one).
These funds differ slightly. The HSBC tracker is an “all world” fund, meaning it has about 7% in emerging markets, while Fidelity’s tracker just owns developed market shares. Fidelity Index World therefore has fewer positions (around 1,500 compared with 3,500), but its focus on developed world shares has meant it has performed better over one and three years. Both cost 0.12% a year.
held on to third place. While a star performer due to the artificial intelligence (AI) boom, the portfolio is very concentrated and could therefore be very volatile. It has 17% in Microsoft, 14.9% in Apple and 10.5% in Nvidia.
- ISA tips: how to invest £10,000, £50,000 and £100,000
- ISA tips: around the world in eight funds and trusts in 2024
Of the 10 most-bought funds in March, just three do not invest globally.
Jupiter India registered the largest move over the past month, dropping three places from first to fourth. The fund has nearly doubled investors’ money over the past three years, but last month returns were flat. India’s stock market has been enjoying a purple patch over the past couple of years, with strong economic growth one of the big tailwinds.
Royal London Short Term Money Market was in sixth, down one place. It yields 5.25% by investing in cash-like instruments, such as short-term bonds. Since December 2021, the assets held by interactive investor customers in money market funds, as well as the number of customers investing in the funds, has increased more than four-fold. Check out our guide to find out more about money market funds.
Elsewhere, Vanguard US Equity Index held on to seventh place. This low-cost fund, with a yearly fee of 0.1%, tracks a broadly representative and well-diversified benchmark. This fund tracks the S&P Total Market Index, made up of over 4,000 constituents including large, mid, small and micro-cap stocks.
There were no new entries in March.
Top 10 most-popular investment funds in March 2024
| Rank | Fund | IA sector | Ranking change since previous month | One-year return (%) | Three-year return (%) |
| 1 | Fundsmith Equity | Global | Up one | 15.2 | 28 |
| 2 | Vanguard LifeStrategy 80% Equity | Mixed investment 40%-85% shares | Up two | 14.2 | 19.8 |
| 3 | Technology | No change | 46.3 | 61.4 | |
| 4 | Jupiter India | India/Indian Subcontinent | Down three | 61.2 | 99.2 |
| 5 | HSBC FTSE All World Index | Global | Up one | 21.6 | 33.5 |
| 6 | Royal London Short Term Money Market | Short Term Money Market | Down one | 5.2 | 7.6 |
| 7 | Vanguard US Equity Index | North America | No change | 26.3 | 41.1 |
| 8 | Vanguard LifeStrategy 60% Equity | Mixed investment 40%-85% shares | Up two | 10.9 | 10.5 |
| 9 | Fidelity Index World | Global | Down one | 24 | 40.1 |
| 10 | Vanguard LifeStrategy 100% Equity | Global | Down one | 17.6 | 30.2 |
Source: interactive investor and FE Analytics. Note: the top 10 is based on the number of “buys” during the month of March.
These articles are provided for information purposes only. Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties. The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.
Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.
