TDC worked with Kaleida to bring to life the worlds tallest halogram celebrating the hit series Halo for Paramount+. The hologram projection is the latest in a series of global campaigns focused on the Paramount+ series, Halo, which is based on the iconic Xbox franchise and has broken a new record as the service’s most-watched series premiere of all-time internationally.
The partnership culminated with a giant 60 feet tall 3D hologram of Halo’s iconic Master Chief: Spartan 117. The 3D hologram projection was installed at world famous locations in Sydney Harbour, Toronto, Mexico City, Sao Paulo, exclusively for one day on April 17.
The hologram was produced for Paramount+ by Minute Media, a global technology and content publisher, in partnership with hologram specialists, Kaleida, and media agency, Wavemaker.
The tech went up for one day on Sunday, April 17, on a barge in Sydney Harbour, the animation depicts Master Chief dropping down to Earth to take stock of what he might have to blow into smithereens. It’s believed to be the largest hologram ever put on public display.
The record-breaking hologram projection, dubbed the ‘Halogram’, installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze.
