Ticket Scalping Exposed: Preventing Quick Sellouts (2024)

Event Tips

March 13, 2024

Discover how to stop ticket scalping and ensure fair ticket pricing for concerts and events. Protect your chance to see your favorite shows.

Ticket Scalping Exposed: Preventing Quick Sellouts (1)

Ticket Scalping Exposed: Preventing Quick Sellouts (2)

As an event organizer, you know that planning a top-quality event comes with plenty of challenges. One challenge, in particular, that has plagued the industry for decades is ticket scalping.

What is Ticket Scalping?

Ticket scalping is the act of purchasing event tickets, often in bulk, to resell them at a higher price. As a result, many genuine fans are priced out of attending their favorite concerts, fairs, or shows. The costs may become prohibitive for families or groups that need to purchase multiple tickets. When it goes unregulated, ticket scalping can turn attendees away and tarnish the reputation of your event.

How Does Ticket Scalping Work?

Ticket scalping operates on the principle of supply and demand. Scalpers employ a variety of tactics—from bots to bulk purchases to price algorithm manipulation—to secure a large number of tickets. Following the initial purchase, they resell the tickets on secondary market platforms at inflated prices.

Leveraging the scarcity of tickets, scalpers create an artificial market where prices are determined more by profit motives than the event's actual value. Ultimately, many potential attendees leave the checkout page empty-handed, unable to find fair-priced tickets as they compete against an automated system

What Different Types of Scalping Bots Are There?

Scalping bots come in various forms, each one designed to exploit a different aspect of the ticketing process.

Sniper bots snag tickets fast by rapidly adding them to the cart and purchasing the moment they become available.

Scraping bots extract large bulk quantities of tickets from primary ticketing websites, often creating a fast road to an artificially sold-out event.

Price-hiking bots manipulate prices based on demand by purchasing tickets and hiking the prices shortly after they’re released.

As you can see, all of these bots give scalpers a competitive edge and disadvantage attendees during the ticket sale period.

Is Ticket Scalping Illegal?

While the legality of ticket resale varies, the use of scalping bots is explicitly prohibited in most cases. Many ticket resellers are fraudulent, although reputable ticket resale platforms do exist. If you want to create a safe and controlled environment for secondary ticket sales to legitimate fans, consider partnering with a reputable platform. If you need to prohibit third-party sales of your event tickets, on the other hand, make this information obvious on your website.

Follow the scalping prevention strategies in this guide to ensure a fair and fun experience for all your attendees.

Strategies to Prevent Ticket Scalping

Offer Dynamic Pricing

Consider implementing a dynamic pricing strategy that adjusts ticket prices based on factors such as demand, time of day, or day of the week. This approach can deter scalpers because, compared to fixed pricing, it makes it more difficult for them to predict and exploit.

Pro tip: Have questions about how to set up demand pricing? This article will show you how!

Limit Ticket Quantities

When scalpers take advantage of high demand by purchasing tickets in bulk and reselling the scalped tickets at a much higher price, it wreaks havoc on the rest of the purchasers. One way to prevent this is to set a limit on the number of tickets purchased in a single transaction.

Use Captcha and Anti-Bot Measures

To deter automated bots from scooping up tickets faster than fans, integrate captcha and other anti-bot measures during the ticket purchasing process.

Require Registration

Taylor Swift’s Eras Tour prevented scalpers by requiring people to register as a verified fan before purchasing tickets. When you make it mandatory for attendees to register an account, the additional layer of identification and accountability makes it much more challenging for scalpers to operate anonymously.

Implement Secure Ticket Delivery Methods

Choose secure ticket delivery methods that require identification. A mobile ticket with a personal QR code is linked to the information of the ticket purchaser. This will help prevent the duplicating and reselling of physical tickets and enhance the overall event security.

Final Takeaways

With the right strategies in place, you can take significant steps toward eliminating ticket scalping.

To keep ticket scalping at bay, start with the suggested strategies in this guide and keep your eyes peeled for any unusual activity. Cheers to keeping your event accessible and enjoyable.don’t hesitate to reach out to our support team.

We’re here to help you have the best event ever!

— The TicketSpice Team

Ticket Scalping Exposed: Preventing Quick Sellouts (2024)

FAQs

What is the problem with ticket scalping? ›

Ticket scalping is the act of purchasing event tickets, often in bulk, to resell them at a higher price. As a result, many genuine fans are priced out of attending their favorite concerts, fairs, or shows. The costs may become prohibitive for families or groups that need to purchase multiple tickets.

Does Ticketmaster prevent scalping? ›

Ticketmaster places all these hurdles on the way to a purchase with an eye toward stopping professional resellers — the networks of scalpers who snap up tickets with the goal of reselling for a profit.

How do I not get scammed scalping tickets? ›

Buy tickets from official sources when possible.

Sometimes the official ticketer sells out and resale is your only option. But primary ticket sellers like Ticketmaster, Seat Geek, or AXS are often the safest and most secure places to buy tickets, when possible.

How to know if scalper tickets are real? ›

Verify that the seller has a real physical addresses and phone numbers. Scammers often post fake addresses, PO Box, or no address on their websites. Check the actual web address of the resale ticket seller. Some scammers create phony websites that closely resemble authentic ticket company websites.

Why is scalping risky? ›

The point-and-click style execution through the Level 2 window or pre-programmed hotkeys is the quickest method for the speediest order fills. Scalping is purely based on technical analysis and short-term price fluctuations. Due to the extensive use of leverage, scalping is considered a high-risk style of trading.

What states banned ticket scalping? ›

Specifically, there are seven states where scalping is illegal because anyone who is selling or reselling tickets needs a special license (New York, Alabama, Georgia, New Jersey, Pennsylvania, Illinois, Massachusetts.) A further four leave it up to individual municipalities to decide.

How do economists see ticket scalping? ›

Economists, however, typically are opposed to such laws because they create market inefficiencies. As stated earlier, ticket scalping exists as a necessary mechanism that allows the market to clear. Without ticket scalping, demand would continue to exceed supply, thus creating an inefficient market.

Do people still scalp tickets? ›

Great in theory, but despite decades of advancements with computerized ticket selling, paperless tickets, and fan-driven ticket exchanges, scalpers and secondary-market companies still manage to get their hands on tickets. The problem is not going away.

What is Ticketmaster doing about scalpers? ›

Among the changes it proposed are outlawing speculative ticketing in which scalpers try to sell tickets they don't actually own yet, expanding legislation to stop bots from buying mass amounts of tickets and slowing down on-sale periods, mandating all-in ticketing to avoid hidden fees at the end of purchases, and ...

How to spot a ticket scammer? ›

Ask yourself if the deal seems realistic. Jane Parsons, consumer expert at Citizens Advice, says: 'If it seems too good to be true, it usually is. Be suspicious if tickets are being sold for events that have already sold out, haven't officially gone on sale or are being offered for a reduced price.

How do you fight back against scalpers? ›

How can we stop scalper bots and scalping?
  1. Legislation. ...
  2. Address the fundamental financial driver of these attacks. ...
  3. Be vigilant during the launch. ...
  4. Rate limiting. ...
  5. Behavioral analysis and machine learning. ...
  6. Device fingerprinting. ...
  7. Restricting multiple orders. ...
  8. Use a specialized bot protection solution.

Is scalping a form of scamming? ›

Bots are super-charging ticket scams, buying up huge numbers to sell at a mark-up, according to consumer advocacy groups. Ticket scalping — where tickets are bought to be sold for profit — is an age-old con, but it's now on the rise because of new technology, CHOICE's Jarni Blakkarly says.

How to prove Ticketmaster tickets are real? ›

If you purchased tickets through Ticketmaster online, they will be displayed inside your Ticketmaster account. Sign in to your account, then go to “My Events.” Click on the event to view your tickets. If they're there, then they're real. Contact Ticketmaster to verify your tickets.

Why is ticket scalping unfair? ›

Ticket scalping is the act of buying tickets in an automated manner, using bots (scalper bots) to later resell them for an increased price. Ticket scalping is often considered an unfair practice by many people because this automatically excludes a lot of people from being able to attend the event/concert.

Can you be transferred fake tickets on Ticketmaster? ›

If your tickets have been duplicated or transferred to another account, Ticketmaster might be able to issue new tickets and invalidate the fraudulent ones. File a chargeback: Contact your credit card company or payment platform immediately to request a chargeback.

Why scalping is a bad idea? ›

As a result of the small amount of profit per trade, one trading loss can obliterate any gains from several successful trades. Good trades can yield a 1:1 risk to reward or less. The volatility or wild swings in the currency market can add to scalping gains and profits, but also exacerbate losses.

What is the issue of scalping? ›

Scalpers will sell the products at a price that is way above the producer's price. Therefore, a lot of the general public is priced out of the market. By putting regulations in place, we can ensure that customers and businesses are both protected from this unfair practice.

Why is ticket scalping bad for the economy? ›

On the other hand, ticket scalping could have detrimental effects on producers and consumers in the long run. Because scalpers may be able to price discriminate more perfectly than producers, they may extract profits that the producer would collect in the scalper's absence.

Why is scalping not allowed? ›

Some forex brokers prohibit scalping because it can lead to rapid trading activity, which may strain their systems and increase their risk exposure. Is scalping the best for a small account in forex?

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