TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year.
Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers.
ByteDance had prior experience on running wildly popular apps, as the operator of AI-powered news aggregation platform Toutiao. Zhang Yiming, the founder and CEO of ByteDance, incorporated a similar AI-platform into TikTok, which is able to identify a user’s interests and feed them more relevant videos.
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While many Chinese apps have failed to succeed outside of China, most notably Tencent’s WeChat, TikTok managed to push itself into the overseas market through the acquisition of Musical.ly in November 2017 for $1 billion. This added 80 million users, mostly in the US, which TikTok then imported to its own platform.
From there, TikTok snowballed into the most popular app in 2019 and 2020. It was downloaded 693 million times in 2019 and 850 million times in 2020. Even though it only launched in 2017, TikTok was the seventh-most downloaded app of the 2010s, and looks to be a true competitor against Facebook’s grip on social networking in the West.
Even with this stellar growth, TikTok has faced several controversies. In 2019, India and Pakistan banned it for “morality issues”, with both bans being rescinded after a while. India banned the app again in June 2020, along with a spate of other Chinese-based apps, as tensions between China and India heightened.
India upheld the ban in January 2021, which has led to several other TikTok-clones taking over market share in the country. TikTok also faced having to sell its operations in the US to a holding company, which would have been controlled by Walmart and Oracle. However, President Trump’s executive order has been canned by the Biden Administration.
Even with the slowdown in downloads due to India’s ban and both Facebook and Snapchat launching clones of TikTok, the app remains one of the fastest growing in the world. It passed one billion users in 2021 and is expected to surpass 1.8 billion by the end of 2024.
We have collected data and statistics on TikTok. Read on below to find out more.
TikTok Key Statistics
- TikTok generated an estimated $16.1 billion revenue in 2023, a 67% increase year-on-year
- TikTok had 1.5 billion monthly active users in 2023 and is expected to reach 1.8 billion by the end of 2024
- In China, TikTok is accessed by over 750 million users daily
- TikTok has been downloaded over four billion times
Want to dive deeper into the most talked about app on the planet? Our TikTok report includes detailed breakdowns on the app’s revenue, usage, demographics, downloads and benchmarks.
TikTok Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | September 2016 (China); September 2017 (International) |
| HQ | Beijing, China |
| People | Liang Rubo (ByteDance CEO), Shouzi Chew (TikTok CEO), Vanessa Pappas (TikTok COO) |
| Business type | Private, subsidiary |
| Owner | ByteDance |
| Industry | Social networking |
TikTok Revenue
TikTok has rapidly increased its revenue generation in the past few years. In 2023, it generated $16.1 billion annual revenue.
TikTok quarterly revenues 2017 to 2024 ($mm)
TikTok annual revenues 2017 to 2023 ($mm)
| Year | Revenue ($bn) |
|---|---|
| 2018 | 0.15 |
| 2019 | 0.35 |
| 2020 | 2.6 |
| 2021 | 4.8 |
| 2022 | 9.6 |
| 2023 | 16.1 |
Source: TikTok Report
TikTok Users
TikTok reached 1.5 billion users in 2023, a 16% increase on the previous year.
TikTok quarterly users 2018 to 2024 (mm)
TikTok annual users 2018 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2018 | 133 |
| 2019 | 381 |
| 2020 | 700 |
| 2021 | 902 |
| 2022 | 1366 |
| 2023 | 1587 |
Note: Values taken in Q2 of the respective year. Source: TikTok Report
TikTok Users by Region
TikTok has high amounts of usage in all regions and has over 500 million users in Asia-Pacific region, which does not include China and India.
TikTok annual users by region 2018 to 2023 (mm)
| Year | Asia Pacific | North America | Europe | LatAm | MENA |
|---|---|---|---|---|---|
| 2018 | 88 | 12 | 8 | 5 | 6 |
| 2019 | 185 | 49 | 59 | 33 | 28 |
| 2020 | 300 | 82 | 104 | 61 | 55 |
| 2021 | 404 | 110 | 138 | 97 | 82 |
| 2022 | 590 | 169 | 199 | 168 | 129 |
| 2023 | 682 | 192 | 238 | 207 | 171 |
Source: TikTok Report
Douyin Users
Douyin, the Chinese version of TikTok, has over 750 million daily active users and is one of the most popular apps in the country.
Douyin annual daily active users 2017 to 2023 (mm)
| Date | Users (mm) |
|---|---|
| 2017 | 33 |
| 2018 | 150 |
| 2019 | 400 |
| 2020 | 600 |
| 2021 | 710 |
| 2022 | 735 |
| 2023 | 750 |
Source: CNBC
TikTok Downloads
TikTok was the most downloaded app for the past three years and set a record for number of downloads in quarter in Q1 2020.
TikTok quarterly downloads 2017 to 2024 (mm)
TikTok cumulative downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 150 |
| 2018 | 807 |
| 2019 | 1534 |
| 2020 | 2384 |
| 2021 | 3040 |
| 2022 | 3712 |
| 2023 | 4366 |
Sources: Apptopia, Data.ai
TikTok Age Demographics
A majority of TikTok users are aged under 30, with the largest age bracket aged between 20 and 20 years old.
TikTok worldwide age demographics 2023 (%)
| Age bracket | Percentage of users |
|---|---|
| 13-17 | 22% |
| 18-24 | 29.8% |
| 25-34 | 23.1% |
| 35-44 | 12.5% |
| 45-54 | 7.3% |
| 55+ | 5.3% |
Note: Individual country demographics available in TikTok Report. Source: App Ape
TikTok Gender Demographics
TikTok is used by more women than men, but that gap is closing as it loses its stigma for being an app for teenagers and dancing.
TikTok worldwide gender demographics 2023 (%)
| Gender | Percentage of users |
|---|---|
| Male | 52% |
| Female | 48% |
TikTok vs Social Apps: Users
Want to learn more about social apps? Check out our Social App Report
TikTok FAQ
What is TikTok’s global internet penetration?
TikTok is used by 18% of global internet users aged 16 to 64 (GlobalWebIndex)
What countries is TikTok most popular in?
Outside of China, TikTok’s largest markets are the US, Indonesia and Brazil
How many users did TikTok have in India before it was banned?
TikTok had 190 million users in India, making it the app’s second largest market behind China
How many times has TikTok been downloaded?
TikTok reached four billion downloads in 2023. It was the seventh-most downloaded app of the 2010s (Data.ai)
What is TikTok’s peak quarterly downloads?
TikTok had 315 million downloads in Q1 2020, which is a record for quarterly downloads not including Chinese third-party app stores (SensorTower)
How many marketers plan to use TikTok?
14% of marketers plan to up their spend in 2021 (HubSpot), however only 3% see it as the most effective social media channel (CivicScience)
What is TikTok’s valuation?
TikTok was valued at $50 billion by investors in 2020 (Reuters)
What is ByteDance’s valuation?
ByteDance was last valued at $264 billion, however trading in private markets has exceeded $350 billion (SCMP)
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