'Tipping has become a hidden tax,' expert says; here's why (2024)

Is tipping at a tipping point?

Traditionally, 15 percent was an average tip, with 20 percent for excellent service. Now, the suggested tips on many restaurant bills include 22 percent, 25 percent and even 30 percent. As FOX News correspondent Jonathan Serrie reports, it's a direct result of the COVID-19 pandemic.

Tipping is on the rise across the United States as more and more businesses have started asking for a little extra. Fast food restaurants, coffee shops, grocery stores, online retailers, home repair workers and even self-checkout machines are now asking for a tip these days.

Some Americans even feel like tipping has become a hidden tax.

According to a new Bankrate survey on tipping culture, 59% of Americans said they view tipping negatively. This includes people who feel businesses should pay employees better, are annoyed about pre-entered tip screens or would be willing to pay higher prices to be done with tipping altogether.

For the survey, Bankrate surveyed more than 2,400 U.S. adults between April and May 2024.

'Tipping has become a hidden tax,' expert says; here's why (1)

(File: sefa ozel / Getty Images Plus)

"It feels like a record number of businesses are soliciting tips. Tipping has become a hidden tax," Ted Rossman, a Bankrate senior industry analyst, said in a statement. "Many companies are hesitant to raise prices further, given all of the increases we've seen in recent years, but asking for tips can essentially be a way for them to raise prices without acting like they're raising prices."

A study by Pew Research Center last November also found that more than 70% of Americans said tipping is expected in more places now than it was five years ago, prior to the COVID-19 pandemic,and the phenomenon has even earned the nickname "tipflation."

According to Investopedia, tipflation refers to the increased rates that people are now expected to tip at restaurants and for other goods and services.

Pre-pandemic, it was common for people to tip servers 15% to 20% based on the service received. Today, that range can vary wildly when faced with a preset tipping screen at many types of businesses, including for services that people didn’t typically tip for in the past. These tipping screens often result in people feeling pressured to tip larger amounts than usual.

Tipping culture out of control

The survey also found that 35% of Americans believe tipping culture has gone too far. Compared to last year’s tipping survey, more respondents now believe tipping culture has gotten increasingly out of control. More than 1 in 3 (35%) of Americans surveyed in 2024 agreed, compared to 30% in 2023.

"Tipping is a hot-button issue that doesn’t seem to be going away anytime soon," Rossman continued.

As people get older, opinions about tipping also seem to become more negative. According to the survey, 72% of boomers and and 62% of Gen Xers had at least one negative view toward tipping, compared to 51% of millennials and 45% of Gen Zers.

Tipping etiquette in U.S.

Among the U.S. adults who use each of the following services, here’s a breakdown of how many people always tip:

Servers at a sit-down restaurant: 67% (up from 65% last year)

Hair stylists/barbers: 55% (up from 53% last year)

Food delivery people: 51% (up from 50% last year)

Taxi/rideshare drivers: 41% (up from 40% last year)

Hotel housekeepers: 22% (down from 23% last year)

Coffee shop baristas: 20% (down from 22% last year)

Furniture/appliance delivery workers: 15% (down from 17% last year)

When picking up takeout food: 11% (down from 13% last year)

Home service/repair people: 10% (same as last year)

Even though there is a tipping etiquette, BankRate said how much a person tips is largely a personal decision. It might depend on how personal the transaction was, how long the service took and the quality of the service.

This story was reported from Los Angeles.

'Tipping has become a hidden tax,' expert says; here's why (2024)

FAQs

Why has tipping gotten so out of control? ›

This is a feeling that's becoming too familiar to many Americans in the last few years. Thanks to the new advancements in tipping technology, the practice has started to lose its purpose of showing gratitude and has become a norm in too many places we shouldn't accept.

Is tipping getting ridiculous? ›

The majority of Americans (72%) say tipping is expected in more places than it was five years ago, according to Pew Research Center. And Bankrate's annual tipping survey found that 66% of Americans now view tipping negatively.

What happens if you don't tip in the US? ›

In America, tipping is optional in name only.

Legally it's voluntary but if you slink out of a restaurant without leaving a gratuity of between 20 and 25 per cent, you're likely to be chased by a waiter demanding to know why.

Do you really need to tip them? ›

“While there are no hard-and-fast rules about when to leave a gratuity, it's generally accepted that servers in bars and restaurants should be tipped. The same is true for other service providers such as barbers and hairdressers. Other than that, it truly is at the discretion of the customer,” she says.

Why is the US obsessed with tipping? ›

Experts trace this very American tradition back to weaker unions, business owners who wanted to exploit the cheap labor of a changing workforce and a hotel culture that valued tips as it began to serve more a la carte meals.

Why does everyone want a tip now? ›

Tips have played a key role in restaurants, where workers typically earn less than the minimum wage and rely on service charges to boost their income. Now that customers are constantly prompted to leave tips for a range of services, some businesses even mention tips in their job listings to try and entice applicants.

Is it rude to never tip? ›

To be clear, the etiquette experts aren't saying to avoid tipping at the counter — merely that it's at your discretion. A gratuity can reasonably be reserved for workers who provide a great experience. “It's a nice gesture to offer a tip to a worker who goes above and beyond the service,” Swann says.

Why are people not tipping anymore? ›

Some customers are choosing to save a few dollars by skimping on or skipping the tip. There's a common conviction held by some diners, who believe that by not tipping or doing so conditionally, they're actually protesting a broken system.

Are people getting tired of tipping? ›

According to a recent Bankrate survey of over 2,400 adults across the country, 59% of those surveyed said they had a negative view of tipping, with 35% saying tipping culture has gotten out of control.

What country is it rude to leave a tip? ›

Whilst in much of Asia tipping is not expected, tipping is actually considered rude in the following countries: Japan. China. South Korea.

Do you have to tip at McDonald's in America? ›

In the U.S., it is McDonald's corporate policy to not allow tips: "Tips are not accepted as McDonald's restaurants have a team environment which is not about rewarding individuals.

Is it rude to not tip for takeout? ›

"The staff agrees it is always up to the customer's discretion, but 15% is a safe number to show your thankfulness for the service," Guas says. "A tip shows you have been noticed for the hard work you are doing when many times it can be a thankless job."

What is the tipping etiquette for 2024? ›

Restaurant Tipping Chart
Service typeTip amount
Bar$1-$2 per drink ordered
Full-Service Restaurant20% of your total bill
Quick-Service Restaurant10% (optional)
Coffee Shop or Cafe$1-$2 (optional)
2 more rows

What is the new etiquette for tipping? ›

"In this case, 20% is not the new minimum," Dr. Peters says. If you have excellent or extremely fast service and want to leave something, consider adding a few dollars to the tip jar. "Some suggest that 10% is a good amount, but others say $1 or $2 is reasonable for good service," she adds.

Do people no longer know how much to tip? ›

Since so many people feel like a lot has changed in less than a decade, they're naturally pretty confused. Only 34% say it's “extremely or very” easy to know if you should tip and slightly less (33%) report confidence in knowing how much to tip.

Why are people stopping tipping? ›

An increasing number of Americans believe that tipping expectations are unfair, says Carla Bevins, an expert on business management communication at Carnegie Mellon University's Tepper School of Business. And that's led to a shift in public attitudes toward gratuities.

Why the tipping system is flawed? ›

The inherent problem with the tipping model is that it has ended up as the opposite of what it pretends to be. This is because servers aren't paid a living wage unless tips are included. If their base pay was sufficient, then a gratuity would be just that: extra.

What would happen if we all stopped tipping? ›

The problem is that if everyone stops tipping, the only ones being affected are the restaurant staff - not the owners. So the message won't be delivered and might actually cause more harm than it should. Staff accepting to be paid in tips are exactly the ones who need to change their mind.

Why is tipping so high? ›

In addition, inflation has caused prices to rise across many industries. 3 Because tipping is usually based on a certain percentage of the total cost of a product or service, the cost of a tip naturally increases when the price of that good or service goes up.

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