Foreign Direct Investment (FDI) from Chinese Investors in U.S. companies has increased significantly over the past several years. However, cultural, regulatory and language barriers can make it difficult for U.S. entrepreneurs who want to tap into this potential funding source.
For those who want to attract Chinese investors, we offer several important tips:
1. Make sure you have a Chinese web presence. It’s important to not only have your website translated into Chinese, but it should also be a separate version of your site and hosted from Hong Kong. Many U.S. websites are blocked and inaccessible from China. It’s critical that your site is translated into Chinese by those who have a firm grasp on the Chinese language, culture and financial terminology. A translation program cannot adequately handle this kind of project.
2. Invest in building relationships. In China, investments are very relationship oriented. Potential investors will want to meet you and get to know your team and your company before investing. Be patient and invest in building solid relationships.
3. Go beyond google. Google is not used in China, so it is important to have search engine optimization that is tailored to Chinese search engines.
4. Translate company news and investor updates into Chinese . As you issue press releases, quarterly reports, newsletters or any other investor information, translate those updates into Chinese.
Expanding to foreign markets or trying to attract foreign investors can seem overwhelming. If you need additional advice, global expansion consulting, translation or interpretation services, please contact us at AAA Translation. We have 20 years of experience and work in more than 150 languages across all industries. Learn more at www.aaatranslation.com.
