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If you're new to investing, the best investment apps should offer low fees and access to the types of accounts and investment products you care about most.
The app you choose should suit your investment style and offer the tools you need (such as educational guides and/or courses, human advisor access, and strong customer support) to achieve your financial goals.
Best Investment Apps for Beginners
- SoFi Invest®: Best overall investment app for beginners
- Acorns Invest: Best automated investment app for beginners
- Ally Invest: Best overall runner-up investment app for beginners
- TD Ameritrade: Best active trading investment app for beginners
- Public Investing: Best socially responsible investment app for beginners
- Stockpile: Best kids investment app for beginners
Compare the Top Investment Apps for Beginners
The best investment apps for beginners are easy-to-use platforms with simple trading, helpful tools, personalized portfolios, and commission-free trades on assets like stocks or ETFs. These apps also offer learning tools like webinars and blog posts.
Here are the best investment apps for beginners as picked by Business Insider editors in 2024.
SoFi Invest
SoFi is a top investment app for beginners thanks to an easy-to-use interface paired with rock-bottom pricing. You can get started at SoFi Invest with just $1, and there are no commissions for trades and no recurring account fees. Even the managed portfolio product, SoFi automated investing, where your ETFs are all picked and managed for you, is free to use.
You can easily browse potential investment opportunities by sorting through categorized stocks and ETFs. Complimentary financial planning is available for all SoFi members outside of the app, alongside additional benefits. Work with certified financial planners (CFPs) who can help you reach your goals.
If you are a beginner and want help putting an investment strategy together, SoFi is an ideal place to start.
What to look out for: SoFi doesn't offer automatic tax-loss harvesting.
SoFi Invest Review
Best Overall
SoFi Invest®
On SoFi's website
Insider’s Rating
4.65/5
Perks Customer must fund their Active Invest account with at least $10 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.
Get up to $1,000 in stock when you fund a new account.
Account Minimum
$0 ($1 to start investing); $5 fractional shares; $2,000 for margin trading
Fees
0% for active trading and automated investing
Pros
- No account minimum
- No account or trading fees, and low fees to own funds
- Access to Certified Financial Planners at no additional charge
- IPOs available
- SoFi 1% IRA match
Cons
- No tax-loss harvesting, an advanced investing technique where you sell a stock or mutual fund at a loss for a tax benefit
- No option for stop-loss orders when actively investing. SoFi's active investing account only uses market orders
- Currently only available to US residents
Insider’s Take
SoFi Invest is a great platform for US investors who are looking for an intuitive online trading experience, an open active or automated investing account.
SoFi Invest review External link Arrow An arrow icon, indicating this redirects the user."
Product Details
- Promotion: Get up to $1,000 in stock when you fund a new account.
- App store rating: 4.8 iOS/3.8 Android
- Consider it if: You want an easy-to-use platform paired with rock-bottom pricing.
Acorns Invest
Acorns is an investment app for people who know they should be investing but don't have or want to spend the time to manage it themselves. For $3 per month, Acorns will take care of everything. That includes automatic spare change investing through transaction round-ups, automated transfers, retirement account savings, banking perks, and a fully automated investment plan.
Invest in a diversified portfolio of low-cost ETFs based on your risk tolerance, goals, and time horizon. You can choose to invest in Acorn's Core portfolios or ESG portfolios.
The big upside of Acorns is that it's so easy to use. The big downside is that there's a fee no matter what. This is arguably better than asset-based fee deductions, which fluctuate as your balance grows. With the monthly fee, you'll pay the same amount every year. For additional accounts and features, including investment accounts for children, you'll have to pay $9 per month.
What to look out for: You won't be able to choose individual investments with Acorns unless you pay extra.
Acorns review
Best for Automated Investing
Acorns Invest
On Acorns's website
Insider’s Rating
3.97/5
Perks
Earn a $20 bonus when you open a new account and make your first successful recurring investment (min $5). Receive your bonus within 10 days of following month
Account Minimum
$5
Fees
Monthly plans start at $3 for Personal, $6 for Personal Plus, and $12 for Premium
Pros
- Low fees
- Helpful automatic saving and investing tools
- Portfolio suggestions built to match your risk level
- "Acorns Earns" invests a percentage of your purchases from certain companies
Cons
- Flat monthly fee is on the high side, especially for smaller accounts
- The option to choose individual investments requires a Premium plan
Insider’s Take
Acorns is one of the best investment apps for beginners and hand-off investors who want to start investing but are overwhelmed by the choices with other investing apps. This simple and easy-to-use platform offers a low investment minimum, portfolio diversification, and beginner-friendly charting tools. Acorns is more expensive than other zero-fee apps out there, but the ease of use may make it worthwhile for certain users.
Acorns review External link Arrow An arrow icon, indicating this redirects the user."
Product Details
- Get started in under 5 minutes
- $5/month gets you a full financial wellness system with connected investment, retirement, and saving accounts.
- Invest in a diversified, expert-built portfolio
- No expertise required
- Invest your spare change with Round-Ups (more than $900M invested in 2021 just from RoundUps!)
- Set easy, automatic Recurring Investments
- See your account performance right in the app, and play with our interactive Potential screen
- All you need to start investing is $5
- 18M downloads
Ally Invest
Beginners often do well with straightforward investment platforms. Ally Invest offers just that through its mobile app investment app best for beginners. You can trade stocks, ETFs, and options with no commissions.
Plus, if you prefer the robo-advisor route, Ally Invest Robo Portfolios creates a personalized portfolio of ETFs for you. The app offers two robo-portfolio options: the cash-enhanced portfolio or the market-focused portfolio. Ally Invest's app is easy to navigate with a handful of accessible investment features like market screeners, performance charts, stock analytics, and a Smart Score ranking.
For no advisory fee, cash-enhanced portfolios set aside 30% of your asset allocations as an interest-earning cash buffer. Market-focused portfolios only use about 2% of your portfolio as a cash buffer with a 0.30% advisory fee.
If you prefer a more hands-on approach to investing, beginners can open a self-directed trading account for no account minimum and 24/7 market access. Customize your portfolio with hand-picked stocks, ETFs, options, bonds, mutual funds, and low-priced securities.
What to look out for: Ally Invest offers wealth management services, but you'll need at least $100,000 to get started.
Ally Invest review
TD Ameritrade
If you are new to the markets and plan to get into active trading, TD Ameritradeis a good place to start. It charges no commissions for stock or ETF trades and offers multiple account platforms that align with various investment styles and goals.
When you're just starting, you'll probably feel most comfortable in the main TD Ameritrade app. As your investment skills grow, you can upgrade to thinkorswim, the premier active trading platform from TD Ameritrade. It has tons of useful features for active traders. Important for beginners, there's a feature to chat with an expert trader inside of thinkorswim.
What to look out for: Charles Schwab acquired TD Ameritrade in 2020. However, Schwab has announced it plans to keep TD Ameritrade's thinkorswim in its product lineup going forward. TD Ameritrade's managed accounts (Essential Portfolios, Selective Portfolios, and Personalized Portfolios) are also no longer available to new clients. Still, prospective investors can alternatively invest in managed accounts through its partner, Charles Schwab.
TD Ameritrade review
Public
When you're a beginner in the stock market, it can feel intimidating to research and choose stocks and other investments. Public combines features from social networks like Facebook and Twitter with traditional brokerage features. That makes an investment app ideal for beginners learning their way around the markets.
You can learn from the portfolios of other experts by following their posts in the Public feed or creating group chats with other users and participating in live investing events and conversations. Invest in over two dozen cryptocurrencies, including bitcoin, dogecoin, and ether.
With fractional shares starting, you can buy into many supported companies without putting up enough cash for a full share. Alternative assets include art, NFTs, collectibles, and more for 2.5% per transaction.
What to look out for: While it doesn't offer every popular type of investment, Public covers stocks and ETFs in a great way for newer or experienced investors looking to improve their investment strategy.
Public Investing review
Best for Social Investing
Public Investing
On Public's website
Insider’s Rating
4.14/5
Perks
Public offers a $0 minimum requirement and allows you to filter its investment selection to see the securities that best align with your preferences
Account Minimum
$0
Fees
0% stocks and ETFs; Crypto: 1% or 2% markup; Alternative assets: 2.5% per transaction; Public Premium: $10/month
Pros
- No minimums and commission-free trading on stocks and ETFs
- Cryptocurrency trading available for over 20 coins and tokens; alternative assets available
- Offers fractional share investing for as little as $1; Premium plan includes advanced market data and insights
- Several community features that allow you to share insights and receive insights from other users; educational resources like live audio events also available
Cons
- No mutual funds
- Not the best platform for day traders; it doesn't allow day trading of stocks
Insider’s Take
Public is best for active traders who want to invest in stocks, ETFs, and cryptocurrencies while utilizing the expertise and insights of other Public.com members.
Public review External link Arrow An arrow icon, indicating this redirects the user."
Product Details
- App store rating: 4.7 iOS/4.3 Android
- Consider it if: You value portfolio diversification and want a social component to your investing experience.
Stockpile
Stockpile offers commission-free stock and ETF trades, providing unique features that complement its $o commission fee structure. It also offers crypto investing. Stockpile allows fractional share investing and supports the gift of stock through gift cards, which makes it perfect for the youngest investors.
If you are a parent, grandparent, aunt, uncle, or relative who wants to help a child learn how the stock market works, Stockpile is perfect for your needs. It makes it easy to gift stock and keep tabs on the account of a minor. It also makes it fun to navigate through supported stocks while educating users through "mini-lessons" that teach how to invest.
A Stockpile membership gets you access to one adult account, five kids accounts, 4000+ stocks and ETFs, and more for $4.95 per month. You can opt-in for the 30-day free trial to see if Stockpile fits your family.
What to look out for: Stockpile only offers stocks, ETFs, and crypto, so you'll need to consider other platforms if you'd like to invest in additional asset types.
Introduction to Investment Apps for Beginners
Beginner-friendly investment apps make participating in the stock market more accessible and less intimidating than traditional trading platforms. Investment apps typically have user-friendly interfaces, low trading fees, and a library of educational content so consumers can learn while investing their money.
Simple and affordable portfolio diversification is a huge appeal of investment apps for beginners. Many investment apps have mobile and web platforms. Some apps may have a separate advanced platform consisting of personalized dashboards, riskier investment options, and other charting tools suitable for sophisticated investors.
Beginner Investment Apps FAQs
Which investment app is best for beginners?
SoFi Invest is our top pick for the best investment app for beginners. SoFi is a low-cost platform with easy-to-use trading features, portfolio management, and a complimentary financial planning session.
How should I invest my first $100 as a beginner?
You can invest $100 in an online brokerage or investment platform that has a minimum investment requirement of $100 or less. Robo-advisors and other investment apps for beginners often have minimum investments between $0 and $100. But some platforms, like Charles Schwab or Vanguard's robo-advisors, have much higher minimums.
Are investment apps worth it for beginners?
Investment apps offer user-friendly interfaces, low fees, and personalized portfolios to help beginners trade stocks, bonds, and other investable securities without the stress of advanced charting and metrics. With these investment apps for beginners, you can access a rich library of educational guides and webinars, take advantage of tax-efficient investing strategies, or get customized financial help from investing experts.
Why You Should Trust Us: Our Methodology
Choosing an investment app that combines low costs with the features you care about most is important for beginners. Whether you're looking to build a passive portfolio of funds, an active portfolio of stocks, or any other investment strategy, a brokerage and investment app is designed to meet your needs. Investment platforms are given a rating between 0 and 5.
To make our selections, we used Business Insider's methodology for rating investing platforms to focus on costs and fees, app features, types of accounts available, investment products available, and beginner-friendly features to manage your investment account on the go.
Investing and Retirement Reporter
Tessa Campbell is an investing and retirement reporter on Business Insider’s personal finance desk. Over two years of personal finance reporting, Tessa has built expertise on a range of financial topics, from the best credit cards to the best retirement savings accounts.ExperienceTessa currently reports on all things investing — deep-diving into complex financial topics, shedding light on lesser-known investment avenues, and uncovering ways readers can work the system to their advantage.As a personal finance expert in her 20s, Tessa is acutely aware of the impacts time and uncertainty have on your investment decisions. While she curates Business Insider’s guide on the best investment apps, she believes that your financial portfolio does not have to be perfect, it just has to exist. A small investment is better than nothing, and the mistakes you make along the way are a necessary part of the learning process.Expertise:Tessa’s expertise includes:
- Credit cards
- Investing apps
- Retirement savings
- Cryptocurrency
- The stock market
- Retail investing
Education:Tessa graduated from Susquehanna University with a creative writing degree and a psychology minor.When she’s not digging into a financial topic, you’ll find Tessa waist-deep in her second cup of coffee. She currently drinks Kitty Town coffee, which blends her love of coffee with her love for her two cats: Keekee and Dumpling. It was a targeted advertisem*nt, and it worked.
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