eBay Selling Tips
- Karolina Kulach
- [wtr-time]
Are you selling top selling items on eBay? Knowing what sells best on marketplaces is one of the quickest ways to grow your ecommerce sales.
So what are eBay’s top-selling products? In this post you’ll learnabout the eBay best sellers in different product categories.
Check out how you can sell more by adjusting your product portfolio!
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Top selling items on eBay: Webretailer data
eBay top selling items: conclusion
Current state of eBay
eBay belongs to the leading online marketplaces with a vast global market share. The platform serves over 180 million worldwide buyers and operates in 190 markets around the world.
eBay’s revenue for the second quarter of 2023 was $2.54 billion total, up by 4.87%, and ahead by $34.61 million of the estimates.
Jamie Lannone, eBay’s CEO, stated in a press release:
In Q2 [2023], we exceeded expectations on all key metrics while investing in sustainable growth. Three years ago, I set our ambition of becoming the best global marketplace to buy and sell through a tech-led reimagination. Now, we’re raising the bar for innovation.
eBay best sellers: top products & categories
eBay offers products in many categories and each category has its best selling items. A better understanding of what popular products are will help you increase your online sales.
What sold well on eBay in 2023 is a good indication of what to expect in 2024.
Mobile Phone & Accessories
Best sellers include mobiles and their accessories, e.g. silicone cases, tempered glass screen protectors, in-car iPhone holders, etc. The most popular brand is the iPhone and, as a result, accessories for iPhones are popular, too.
Video Games
Video games and video consoles are among eBay’s best selling products. Popular brands in this category are Microsoft, Sony, Nintendo and also generic brands.
Health and Beauty
Best selling products on eBay in the Health & Beauty category are Vitamins & Dietary Supplements, Skincare products, perfume, hair straighteners and hair dryers.
Home and Garden
Home & garden products are very popular on eBay, especially in springtime (check out eBay best sellers in spring on international markets). Home furnishing items such as lighting, coffee tables, and sofas are among eBay’s best selling items. Popular garden items include barbecues, garden furniture and parasols.
Computers and Tablets
Computers, scanners, laptops, printers are the top selling items on eBay in this category. The most popular brands include Apple, Samsung, Ghia, Kocaso or Asus.
Fashion
Fashion is the category most often searched by shoppers. With the change of the seasons, the fashion category is popular all year round. Also, the desire for luxury and high-end brands has never been higher and the luxury fashion category is booming on eBay.
The best selling brands of men’s clothing on eBay are The Territory Ahead, Ermenegildo Zegna, Filson, Carhartt and Schott. The popular brands for women are Eileen Fisher, FLAX, Free People, Dale of Norway or Diane Von Furstenberg.
Crafts
The most popular categories in Crafts are Jewellery making beads, Stone beads and Scrapbooking & Paper Crafts.
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Top selling items on eBay: Webretailer data
Webretailer has published interesting insights that help sellers discover which items are selling the most on eBay across key product-focused categories to chart overall sales trends. The data comes from the eBay data analytics tool ShelfTrend.
The analyzed categories mainly include mass-produced products that are sold new and at a fixed price. Categories where one-of-a-kind items are sold (e.g. Antiques & Collectibles) and media categories (e.g. Books & Music) have been excluded.
#1 eBay category: Baby
The most popular Baby product categories on eBay:
- Toys for Baby → Developmental Baby Toys (top selling brands: unbranded and Fisher-Price)
- Toys for Baby → Plush Baby Toys
- Baby Safety & Health → Baby Monitors.
#2 eBay category: Business & Industrial
The most popular Business & Industrial product categories on eBay:
- Healthcare, Lab & Dental → Disposable Face Masks (mostly unbranded)
- Material Handing → Other Envelopes & Mailers
- Material Handing → Shipping & Moving Boxes.
#3 eBay category: Cameras & Photo
The most popular Cameras & Photo categories on eBay:
- Lighting & Studio → Lighting Kits (mostly unbranded and white label brands)
- Camera Drones → Camera Drones
- Camcorders → Camcorders.
#4 eBay category: Cell Phones, Smart Watches & Accessories
The most popular Cell Phones, Smart Watches & Accessories categories on eBay:
- Cell Phones & Smartphones → Cell Phones & Smartphones (top brands: Apple, Samsung)
- Cell Phone Accessories → Cases, Covers & Skins
- Cell Phone Accessories → Headsets.
#5 eBay category: Consumer Electronics
The most popular Electronics categories on eBay:
- Portable Audio & Headphones → Headphones (top brands: Beats by Dr. Dre, Skullcandy)
- TV, Video & Home Audio → Media Streamers
- Surveillance & Smart Home Electronics → Security Cameras.
#6 eBay category: Clothing, Shoes & Accessories
The most popular Clothing, Shoes & Accessories categories on eBay:
- Men → T-Shirts (top brands: Gildan, Hanes, unbranded)
- Men → Socks
- Men → Hats.
#7 eBay category: Health & Beauty
The most popular Health & Beauty categories on eBay:
- Fragrances → Men’s Fragrances (top brands: Calvin Klein, Versace, Nautica)
- Vitamins & Lifestyle Supplements → Vitamins & Minerals
- Vitamins & Lifestyle Supplements → Weight Loss Supplements.
#8 eBay category: Home & Garden
The most popular Home & Garden categories on eBay:
- Tools & Workshop Equipment → Power Tool Batteries (top brands: DeWalt, Milwaukee)
- Home Improvement → Space Heaters
- Lamps, Lighting & Ceiling Fans → String Lights, Fairy Lights.
#9 eBay category: Jewelry & Watches
The most popular Jewelry & Watches categories on eBay:
- Watches, Parts & Accessories → Wristwatches (top brands: Citizen, Bulova, Frédérique Constant)
- Watches, Parts & Accessories → Wristwatch Bands
- Fashion Jewelry → Necklaces & Pendants.
#10 eBay category: Musical Instruments & Gear
The most popular Musical Instruments & Gear categories on eBay:
- Pro Audio Equipment → Microphones & Wireless Systems (top brands: HyperX, Blue Microphones)
- Guitars & Basses → Strings
- Guitars & Basses → Electric Guitars.
#11 eBay category: Pet Supplies
The most popular Pet Supplies categories on eBay:
- Fish & Aquariums → Live Plants
- Reptile Supplies → Reptile Supplies
- Fish & Aquariums → Live Invertebrates.
#12 eBay category: Sporting Goods
The most popular Sporting Goods categories on eBay:
- Hunting → Gun Parts → Pistols (top brands: Glock, private label brands from eBay sellers)
- Hunting → Magazine
- Hunting → Red Dot & Laser Scopes.
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#13 eBay category: Toys & Hobbies
The most popular Toys & Hobbies categories on eBay:
- Collectible Card Games → Individual Cards
- Collectible Card Games → Sealed Booster Packs
- Action Figures → TV, Movie & Video Games.
The top brands include Academy, Bandai and Nintendo.
#14 eBay category: Travel
The most popular Travel categories on eBay were:
- Luggage → Luggage (top brands: Samsonite, High Sierra, American Tourister)
- Lodging → Lodging
- Travel Accessories → Other Travel Accessories.
#15 eBay category: Video Games & Consoles
The most popular Video Games & Consoles categories on eBay:
- Video Games → Video Games (top brands: Nintendo, Sega)
- Video Games Accessories → Controllers & Attachments
- Video Game Accessories → Video Games Merchandise.
Comparison of top-selling eBay categories
The summary below presents the data for the top 100 listings in each subcategory, including average sales per listing and price range. It shows how the categories analyzed above compare against each other.
How much you could make from some of eBay’s most popular items
In a 2024 press release eBay UK shared average sales prices for their bestsellers in an effort to help merchants visualize the current selling and earning potential in certain categories:
PC laptops & notebooks – £250
Bikes – £240
Used digital cameras – £200
Used mobile phones – £160
Speakers & subwoofers – £130
Golf clubs – £100
Used video game consoles – £100
Vinyl records – £15
Kids clothing – £5
Women’s dresses – £10
eBay top selling items: conclusion
The eBay categories discussed in this article are a good starting point for reevaluating your product portfolio. All the same, you’ll probably want to dig in further and do some more research.
A good understanding of eBay best sellers will help you identify sales opportunities you may have not identified before.
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Our marketplace offer is constantly expanding – if you want to grow your online sales, feel free to contact our sales experts. They will help you analyze your international sales potential and choose markets that will offer you the best possible return on investment.
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