Guests want sun, sights, and hikes in locations you might not expect.
By
Airbnb
on
Jun 21, 2023
·
2 min read
Updated Jun 21, 2023
Airbnb is expecting over 300 million global check-ins this year. But the trending June, July, and August bookings guests searched for during the first three months of the year might surprise you. Trending destinations are based on places that had the biggest growth in searches compared to the previous year.
Top trending destinations worldwide
Spanning four continents, the trending international destinations were:
Kuta Utara, Bali
Ksamil, Albania
Barcelona, Spain
London, England
Gotland, Sweden
Louisville, Kentucky, U.S.
Rome, Italy
Rouen, France
Marrakesh, Morocco
Grindelwald, Switzerland
Top domestic destinations for U.S. travelers
U.S. travelers seem to be in search of sun and sand—though a few landlocked states made the cut too. The trending U.S. destinations were:
Louisville, Kentucky
Laconia, New Hampshire
Lexington, Kentucky
Pittsburgh, Pennsylvania
Panama City, Florida
Milwaukee, Wisconsin
Surf City, New Jersey
Bolivar Peninsula, Texas
Kansas City, Missouri
North Topsail Beach, North Carolina
Top international destinations for U.S. travelers
U.S. travelers are also keen to go abroad. The trending search options were:
Mykonos, Greece
Niagara Falls, Canada
Interlaken, Switzerland
Amalfi, Italy
Florence, Italy
Bangkok, Thailand
Sorrento, Italy
Toronto, Canada
Rio de Janeiro, Brazil
Banff, Canada
Top trending Airbnb Rooms destinations
The five destinations that had the most growth in bookings of private rooms between April 1, 2022, and March 31, 2023, compared to the same time the previous year were:
Mapo-gu, Seoul, Korea
Melbourne, Australia
Warsaw, Poland
Sydney, Australia
Florence, Italy
If you happen to be a Host in any of these destinations, there are a few things you can do to get ready for the busy season. And if you’re not, you might find inspiration from this data to update your listing.
For example, if you have a pool, consider updating your cover photo with a great shot of it. If you’re near amazing hiking trails, add that to your listing title or description.
The top-booked Airbnb Categories between May 2022 and March 2023 internationally were Beach, Amazing pools, Trending, Iconic cities, and National parks—so guests are prioritizing sun, sights, and hikes. Even if your place isn’t on one of these lists, you can use this info to highlight any aspects of your listing that follow these trends.
Wherever you are in the world, you’re part of a community that creates an experience for guests that can only be found on Airbnb. In a recent global survey of over 19,000 guests and Hosts, more than 60 percent said they felt traveling on Airbnb provided a closer connection to the local culture than staying in a hotel or resort.
Information contained in this article may have changed since publication.
Airbnb
Jun 21, 2023
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