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The retail industry is a key part of consumers' lives in Europe. In fact, retail spending constituted a large proportion of private consumption, ranging from about 25 to 50 percent, depending on the European country in question. One of the largest and most important retail markets in Europe in terms of wholesale and retail turnover was the German market, with a value of nearly 2.5 trillion euros. France, the United Kingdom, and Italy were likewise among the largest markets. These are however not necessarily the markets with the greatest levels of retail sales growth in recent times. In 2023, that honor went to Turkey and Luxembourg, the latter of which experienced a retail sales volume increase of roughly seven percent compared to the previous year. By contrast, sales volume declines were recorded in countries such as Belgium, Hungary, and Estonia.
Leading players of European retail
Some of the most valuable brands in Europe in 2022 included many household names, from Mercedes-Benz to EY. When it came to retail specifically, Louis Vuitton and Nestlé were among the continent’s largest in terms of brand value. Nestlé and LVMH (Moët Hennessy Louis Vuitton SE) also topped the list of the leading consumer goods companies in Europe, with a market capitalization of more than 300 billion euros each as of March, 2023. Based on growth, Nestlé's Nespresso was by far Europe's fastest-growing brand in 2023.
Online retail
E-commerce has become a massive part of retail. Although the majority of retail transactions still take place offline, online retail is undeniably gaining more and more prominence, with many companies in European countries now making a considerable amount of their revenue in this manner. One factor that accelerated the transition to online retail was (unsurprisingly) the coronavirus (COVID-19) pandemic. In 2021, overall e-commerce revenue in Europe was valued at approximately 645 billion U.S. dollars, which is higher than the estimated figure for 2023 and the projected e-commerce market revenue for 2024.
According to recent forecasts, there were roughly 540 million consumers who purchased goods from businesses online, and by 2027, this figure was projected to grow by nearly 50 million.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 31, 2024
Key insights
- Year-on-year retail trade sales change in the EU-27
- -2.1%
Detailed statistics
Retail trade sales growth in the European Union (EU-27) 2004-2023
- Leading European cosmetic brand by brand value
- L'Oréal
Detailed statistics
Brand value of leading European cosmetic brands 2024
- Leading shopping center in Europe, by number of visitors
- Westfield Forum des Halles (Paris)
Detailed statistics
Leading shopping centers in Europe in September 2023, by footfall
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Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
6
- Premium Statistic Retail trade sales growth in the European Union (EU-27) 2004-2023
- Premium Statistic Retail trade sales growth in Europe 2023, by country
- Premium Statistic Retail trade sales trend in the European Union (EU-27) 2009-2023
- Premium Statistic Retail trade sales trend quarterly in the European Union Q3 Q4 2014-Q2 Q3 2023
- Premium Statistic Retail trade sales trend monthly in the European Union 2016-2023
- Premium Statistic Retail spending in Europe in 2022 by country
Overview
- Premium Statistic Retail trade sales growth in the European Union (EU-27) 2004-2023
Retail trade sales growth in the European Union (EU-27) 2004-2023
Percentage change in retail trade sales volume (excluding motor vehicles and motorcycles) in the European Union (EU-27) from 2004 to 2023
- Premium Statistic Retail trade sales growth in Europe 2023, by country
Retail trade sales growth in Europe 2023, by country
Percentage growth in retail trade sales volume (excluding motor vehicles and motorcycles) in selected countries in Europe in 2023, by country
- Premium Statistic Retail trade sales trend in the European Union (EU-27) 2009-2023
Retail trade sales trend in the European Union (EU-27) 2009-2023
Sales volume of total retail trade (excludig motor vehicles and motorcycles) in the European Union (EU-27) from 2009 to 2023 (as index)
- Premium Statistic Retail trade sales trend quarterly in the European Union Q3 Q4 2014-Q2 Q3 2023
Retail trade sales trend quarterly in the European Union Q3 Q4 2014-Q2 Q3 2023
Quarterly sales volume of total retail trade in the European Union (27 countries) from fourth quarter of 2014 to third quarter of 2023 (as index)
- Premium Statistic Retail trade sales trend monthly in the European Union 2016-2023
Retail trade sales trend monthly in the European Union 2016-2023
Monthly sales volume of total retail trade in the European Union (27 countries) from August 2016 to December 2023 (as index)
- Premium Statistic Retail spending in Europe in 2022 by country
Retail spending in Europe in 2022 by country
Retail share in private spending in Europe in 2022, by country
Wholesale and retail trade
11
- Basic Statistic Retail trade turnover in the United Kingdom (UK) 2008-2022
- Basic Statistic Turnover of the wholesale and retail trade industry in Germany 2013-2022
- Basic Statistic France: turnover of the wholesale and retail trade industry 2013-2022
- Basic Statistic Italy: turnover of the wholesale and retail trade industry 2013-2022
- Basic Statistic Netherlands: turnover of the wholesale and retail trade industry 2013-2022
- Basic Statistic Number of retail trade enterprises in the United Kingdom (UK) 2008-2022
- Basic Statistic Number of wholesale and retail trade enterprises in Germany 2013-2022
- Basic Statistic France: number of wholesale and retail trade enterprises 2013-2022
- Basic Statistic Italy: number of wholesale and retail trade enterprises 2013-2022
- Basic Statistic Number of wholesale and retail trade enterprises in Spain 2013-2022
- Basic Statistic Netherlands: number of wholesale and retail trade enterprises 2013-2022
Wholesale and retail trade
- Basic Statistic Retail trade turnover in the United Kingdom (UK) 2008-2022
Retail trade turnover in the United Kingdom (UK) 2008-2022
Turnover of retail trade (except of motor vehicles and motor-cycles) in the United Kingdom (UK) from 2008 to 2022 (in million GBP)
- Basic Statistic Turnover of the wholesale and retail trade industry in Germany 2013-2022
Turnover of the wholesale and retail trade industry in Germany 2013-2022
Annual turnover of the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Germany from 2013 to 2022 (in million euros)
- Basic Statistic France: turnover of the wholesale and retail trade industry 2013-2022
France: turnover of the wholesale and retail trade industry 2013-2022
Annual turnover of the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in France from 2013 to 2022 (in million euros)
- Basic Statistic Italy: turnover of the wholesale and retail trade industry 2013-2022
Italy: turnover of the wholesale and retail trade industry 2013-2022
Annual turnover of the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Italy from 2013 to 2022 (in million euros)
- Basic Statistic Netherlands: turnover of the wholesale and retail trade industry 2013-2022
Netherlands: turnover of the wholesale and retail trade industry 2013-2022
Annual turnover of the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in the Netherlands from 2013 to 2022 (in million euros)
- Basic Statistic Number of retail trade enterprises in the United Kingdom (UK) 2008-2022
Number of retail trade enterprises in the United Kingdom (UK) 2008-2022
Number of retail trade enterprises (except of motor vehicles and motorcycles) in the United Kingdom (UK) from 2008 to 2022
- Basic Statistic Number of wholesale and retail trade enterprises in Germany 2013-2022
Number of wholesale and retail trade enterprises in Germany 2013-2022
Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Germany from 2013 to 2022
- Basic Statistic France: number of wholesale and retail trade enterprises 2013-2022
France: number of wholesale and retail trade enterprises 2013-2022
Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in France from 2013 to 2022
- Basic Statistic Italy: number of wholesale and retail trade enterprises 2013-2022
Italy: number of wholesale and retail trade enterprises 2013-2022
Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Italy from 2013 to 2022
- Basic Statistic Number of wholesale and retail trade enterprises in Spain 2013-2022
Number of wholesale and retail trade enterprises in Spain 2013-2022
Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Spain from 2013 to 2022
- Basic Statistic Netherlands: number of wholesale and retail trade enterprises 2013-2022
Netherlands: number of wholesale and retail trade enterprises 2013-2022
Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in the Netherlands from 2013 to 2022
Retail sales volume index
12
- Premium Statistic Retail sales volume annual index in Great Britain 2013-2023
- Premium Statistic Retail trade sales volume trend in Germany 2010-2023
- Premium Statistic Retail trade sales volume trend in France 2004-2023
- Premium Statistic Retail trade sales volume index in Italy 2010-2023
- Premium Statistic Retail trade sales volume trend in Spain 2004-2023
- Premium Statistic Retail trade sales volume trend in the Netherlands 2006-2023
- Basic Statistic Monthly retail sales volume index in Great Britain 2015-2024
- Basic Statistic Retail trade sales trend monthly in Germany 2016-2024
- Basic Statistic Retail trade sales trend monthly in France 2015-2024
- Premium Statistic Italy: retail trade sales volume index 2024
- Premium Statistic Retail trade sales trend monthly in the Netherlands 2016-2024
- Premium Statistic Retail trade sales trend monthly in Spain 2015-2024
Retail sales volume index
- Premium Statistic Retail sales volume annual index in Great Britain 2013-2023
Retail sales volume annual index in Great Britain 2013-2023
Volume of all retail sales in Great Britain from 2013 to 2023 as index number of sales per week
- Premium Statistic Retail trade sales volume trend in Germany 2010-2023
Retail trade sales volume trend in Germany 2010-2023
Sales volume of total retail trade, except of motor vehicles and motorcycles in Germany from 2010 to 2023 (as index)
- Premium Statistic Retail trade sales volume trend in France 2004-2023
Retail trade sales volume trend in France 2004-2023
Sales volume index of total retail trade, except of motor vehicles and motorcycles in France from 2004 to 2023
- Premium Statistic Retail trade sales volume index in Italy 2010-2023
Retail trade sales volume index in Italy 2010-2023
Sales volume index of total retail trade, except of motor vehicles and motorcycles in Italy from 2010 to 2023
- Premium Statistic Retail trade sales volume trend in Spain 2004-2023
Retail trade sales volume trend in Spain 2004-2023
Sales volume index of total retail trade, except of motor vehicles and motorcycles in Spain from 2004 to 2023
- Premium Statistic Retail trade sales volume trend in the Netherlands 2006-2023
Retail trade sales volume trend in the Netherlands 2006-2023
Sales volume of total retail trade, except of motor vehicles and motorcycles in the Netherlands from 2006 to 2023 (as index)
- Basic Statistic Monthly retail sales volume index in Great Britain 2015-2024
Monthly retail sales volume index in Great Britain 2015-2024
Volume index of all retail sales monthly in Great Britain from January 2015 to February 2024, based on index number of sales per week
- Basic Statistic Retail trade sales trend monthly in Germany 2016-2024
Retail trade sales trend monthly in Germany 2016-2024
Monthly sales volume of total retail trade, except of motor vehicles and motorcycles in Germany from August 2016 to March 2024 (as index)
- Basic Statistic Retail trade sales trend monthly in France 2015-2024
Retail trade sales trend monthly in France 2015-2024
Monthly sales volume index of total retail trade, except of motor vehicles and motorcycles in France from January 2015 to March 2024
- Premium Statistic Italy: retail trade sales volume index 2024
Italy: retail trade sales volume index 2024
Monthly retail trade sales volume index (except of motor vehicles and motorcycles) in Italy from January 2021 to March 2024
- Premium Statistic Retail trade sales trend monthly in the Netherlands 2016-2024
Retail trade sales trend monthly in the Netherlands 2016-2024
Monthly sales volume of total retail trade, except of motor vehicles and motorcycles in the Netherlands from August 2016 to March 2024 (as index)
- Premium Statistic Retail trade sales trend monthly in Spain 2015-2024
Retail trade sales trend monthly in Spain 2015-2024
Monthly sales volume of total retail trade, except of motor vehicles and motorcycles in Spain from January 2015 to March 2024 (as index)
Leading companies and brands
5
- Premium Statistic Most valuable European brands 2023
- Premium Statistic Fastest growing European brands 2023
- Premium Statistic Brand value of leading European cosmetic brands 2024
- Premium Statistic Leading 20 European luxury goods companies based on sales 2022
- Premium Statistic Revenues of the leading companies in the food retail sector in Europe 2023
Leading companies and brands
- Premium Statistic Most valuable European brands 2023
Most valuable European brands 2023
Leading European brands in 2023, by brand value (in billion euros)
- Premium Statistic Fastest growing European brands 2023
Fastest growing European brands 2023
Fastest growing European brands in 2023, by brand value growth rate
- Premium Statistic Brand value of leading European cosmetic brands 2024
Brand value of leading European cosmetic brands 2024
Ranking of the European leading cosmetic brands in 2024, by brand value (in million euros)
- Premium Statistic Leading 20 European luxury goods companies based on sales 2022
Leading 20 European luxury goods companies based on sales 2022
Leading 20 European luxury goods companies based on sales worldwide in 2022 (in million U.S. dollars)
- Premium Statistic Revenues of the leading companies in the food retail sector in Europe 2023
Revenues of the leading companies in the food retail sector in Europe 2023
Revenues of the leading companies in the food retail sector in Europe in 2023 (in million euros)
Footfall
9
- Premium Statistic Leading European high streets cities 2022, by increase in average monthly footfall
- Premium Statistic Average monthly footfall on European high streets in 2022
- Premium Statistic High income visitors to shopping streets in Europe 2022
- Premium Statistic Leading shopping centers in Europe in September 2023, by footfall
- Premium Statistic Average monthly footfall in UK cities 2022, by shopping street
- Premium Statistic Average monthly footfall in French cities 2022, by shopping street
- Premium Statistic Average monthly footfall in Italian cities 2022, by shopping street
- Premium Statistic Average footfall in Spanish cities in October 2023, by shopping street
- Premium Statistic Average footfall in Dutch cities in October 2023, by shopping street
Footfall
- Premium Statistic Leading European high streets cities 2022, by increase in average monthly footfall
Leading European high streets cities 2022, by increase in average monthly footfall
Leading high streets in cities in Europe in 2022, by increase in average monthly footfall
- Premium Statistic Average monthly footfall on European high streets in 2022
Average monthly footfall on European high streets in 2022
Average footfall of high streets in European cities in 2022, by shopping street (by number of pedestrians per month)
- Premium Statistic High income visitors to shopping streets in Europe 2022
High income visitors to shopping streets in Europe 2022
Proportion of high-revenue visitors to high streets in cities in Europe in 2022, by shopping street
- Premium Statistic Leading shopping centers in Europe in September 2023, by footfall
Leading shopping centers in Europe in September 2023, by footfall
Leading shopping centers in Europe in September 2023, by number of monthly visitors
- Premium Statistic Average monthly footfall in UK cities 2022, by shopping street
Average monthly footfall in UK cities 2022, by shopping street
Average footfall of high streets in cities in the United Kingdom (UK) in 2022, by shopping street (by number of pedestrians per month)
- Premium Statistic Average monthly footfall in French cities 2022, by shopping street
Average monthly footfall in French cities 2022, by shopping street
Average footfall of high streets in cities in France in 2022, by shopping street (by number of pedestrians per month)
- Premium Statistic Average monthly footfall in Italian cities 2022, by shopping street
Average monthly footfall in Italian cities 2022, by shopping street
Average footfall of high streets in cities in Italy in 2022, by shopping street (by number of pedestrians per month)
- Premium Statistic Average footfall in Spanish cities in October 2023, by shopping street
Average footfall in Spanish cities in October 2023, by shopping street
Average footfall of high streets in cities in Spain in October 2023, by shopping street (by number of pedestrians per month)
- Premium Statistic Average footfall in Dutch cities in October 2023, by shopping street
Average footfall in Dutch cities in October 2023, by shopping street
Average footfall of high streets in cities in the Netherlands in October 2023, by shopping street (by number of pedestrians per month)
E-commerce
7
- Premium Statistic Revenue of the e-commerce industry in Europe 2020-2029
- Premium Statistic Penetration rate of e-commerce in Europe 2020-2029
- Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2011-2023
- Premium Statistic E-commerce users in selected European countries 2019-2029
- Premium Statistic Number of B2C e-commerce users in Europe 2017-2029
- Basic Statistic Online share of retail trade in selected European countries 2014-2022
- Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
E-commerce
- Premium Statistic Revenue of the e-commerce industry in Europe 2020-2029
Revenue of the e-commerce industry in Europe 2020-2029
Revenue of the e-commerce market in Europe from 2020 to 2029 (in billion U.S. dollars)
- Premium Statistic Penetration rate of e-commerce in Europe 2020-2029
Penetration rate of e-commerce in Europe 2020-2029
Penetration rate of the e-commerce market in Europe from 2020 to 2029
- Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2011-2023
E-commerce share of enterprises' revenue in the EU-27 2011-2023
Share of e-commerce as a proportion of total revenue of enterprises in the European Union from 2011 to 2023
- Premium Statistic E-commerce users in selected European countries 2019-2029
E-commerce users in selected European countries 2019-2029
Number of e-commerce users in selected European countries from 2019 to 2029 (in millions)
- Premium Statistic Number of B2C e-commerce users in Europe 2017-2029
Number of B2C e-commerce users in Europe 2017-2029
Number of B2C e-commerce users in Europe from 2017 to 2029 (in millions)
- Basic Statistic Online share of retail trade in selected European countries 2014-2022
Online share of retail trade in selected European countries 2014-2022
Retail e-commerce sales as share of retail trade in selected European countries from 2014 to 2022
- Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
E-commerce revenue share of companies in Europe 2022, by country
E-commerce revenue share of companies in Europe in 2022, by country
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