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Television is an important part of the media and entertainment industry in Japan. The medium became firmly entrenched in the lives of Japanese consumers in the 1960s and 1970s, when the country’s high economic growth brought about an unprecedented affluence that enabled more and more households to purchase TV sets. Today, the country is home to seven national television networks, of which five are centered on commercial key stations. Next to the Japan Broadcasting Corporation (NHK), which serves as Japan’s public broadcaster and operates NHK General TV and NHK Educational TV, there are Fuji TV, Nippon TV, TV Asahi, TBS Television, and TV Tokyo. The sales of the broadcasting industry amount to several trillion Japanese yen annually, of which terrestrial broadcasting makes up the largest part.
Development of the television industry
Regular terrestrial television broadcasting in Japan started in 1953, and from the outset the market was shaped by both public and commercial broadcasting. While cable TV followed in 1955 and satellite broadcasting in 1987, terrestrial broadcasting continued to be the main transmission type. Digital broadcasting of terrestrial television was introduced in 2003 and completely succeeded analog broadcasting in 2012. Since the Broadcast Law stipulates that those households and businesses which possess devices capable of receiving broadcasting signals are obliged to pay a reception fee to NHK, the number of NHK broadcasting subscribers can serve as an indicator for the potential reach of broadcasting media. Owing to its widespread adoption and frequent use, television had been the most important medium for the advertising industry for many decades. In 2019, however, TV advertising expenditures were overtaken by internet advertising expenditures for the first time.
Television consumption
Although the average time people spend on watching real-time television has decreased in recent years and the medium faces strong competition in the form of video-on-demand (VOD) services, it continues to be the most popular type of video consumption among Japanese consumers. One possible explanation for this can be found in Japan’s demographic makeup: The country has one of the oldest populations in the world, and people belonging to older age groups are much less likely to spend a lot of time online, but on average spend a lot more time on watching television than younger generations. One further reason can be found in the relatively positive image television enjoys as a source of news-related information: A majority of people across almost all age groups thinks that television offers trustworthy information, which is much higher than the respective figures for the internet.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Feb 26, 2024
Key insights
- Sales of the broadcasting industry
- 3.7tn JPY
Detailed statistics
Broadcasting market size Japan FY 2012-2021
- Television advertising expenditure
- 1.7tn JPY
Detailed statistics
TV advertising expenses in Japan 2014-2023
- Most popular TV genre
- Variety programs
Detailed statistics
Most viewed TV genres Japan 2023
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Editor’s Picks Current statistics on this topic
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Overview
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- Premium Statistic Broadcasting market size Japan FY 2012-2021
- Premium Statistic Broadcasting market size Japan FY 2021, by segment
- Premium Statistic Terrestrial broadcasting market size in Japan FY 2013-2022
- Premium Statistic NHK's ordinary operating income 2014-2023
- Premium Statistic Cable TV broadcasting market size Japan FY 2013-2022
- Premium Statistic Satellite broadcasting market size Japan FY 2013-2022
- Premium Statistic Number of employees in the commercial broadcasting industry Japan 2012-2021
Overview
- Premium Statistic Broadcasting market size Japan FY 2012-2021
Broadcasting market size Japan FY 2012-2021
Total sales of the broadcasting industry in Japan in fiscal years 2012 to 2021 (in trillion Japanese yen)
- Premium Statistic Broadcasting market size Japan FY 2021, by segment
Broadcasting market size Japan FY 2021, by segment
Sales of the broadcasting industry in Japan in fiscal year 2021, by segment (in billion Japanese yen)
- Premium Statistic Terrestrial broadcasting market size in Japan FY 2013-2022
Terrestrial broadcasting market size in Japan FY 2013-2022
Sales of the terrestrial broadcasting industry in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen)
- Premium Statistic NHK's ordinary operating income 2014-2023
NHK's ordinary operating income 2014-2023
Ordinary operating income of the Japan Broadcasting Corporation (NHK) from 2014 to 2023 (in billion Japanese yen)
- Premium Statistic Cable TV broadcasting market size Japan FY 2013-2022
Cable TV broadcasting market size Japan FY 2013-2022
Sales of the cable TV broadcasting industry in Japan from from fiscal year 2013 to 2022 (in billion Japanese yen)
- Premium Statistic Satellite broadcasting market size Japan FY 2013-2022
Satellite broadcasting market size Japan FY 2013-2022
Sales of the satellite broadcasting industry in Japan from 2013 to 2022 (in billion Japanese yen)
- Premium Statistic Number of employees in the commercial broadcasting industry Japan 2012-2021
Number of employees in the commercial broadcasting industry Japan 2012-2021
Number of employees in the commercial broadcasting industry in Japan from 2012 to 2021 (in 1,000s)
Number of broadcasters and subscribers
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- Premium Statistic Number of private terrestrial TV broadcasters Japan 2015-2021
- Premium Statistic Number of private cable TV broadcasters Japan 2015-2020
- Premium Statistic Number of private satellite broadcasters Japan 2015-2021
- Premium Statistic Number of NHK TV broadcasting stations Japan 2015-2021
- Premium Statistic Number of NHK broadcasting subscribers Japan 2015-2021
- Premium Statistic Number of NHK broadcasting subscribers Japan 2021, by contract type
Number of broadcasters and subscribers
- Premium Statistic Number of private terrestrial TV broadcasters Japan 2015-2021
Number of private terrestrial TV broadcasters Japan 2015-2021
Number of commercial terrestrial television broadcasters in Japan from 2015 to 2021
- Premium Statistic Number of private cable TV broadcasters Japan 2015-2020
Number of private cable TV broadcasters Japan 2015-2020
Number of commercial cable television broadcasters in Japan from 2015 to 2020
- Premium Statistic Number of private satellite broadcasters Japan 2015-2021
Number of private satellite broadcasters Japan 2015-2021
Number of commercial satellite broadcasters in Japan from 2015 to 2021
- Premium Statistic Number of NHK TV broadcasting stations Japan 2015-2021
Number of NHK TV broadcasting stations Japan 2015-2021
Number of Japan Broadcasting Corporation (NHK) television broadcasting stations in Japan from 2015 to 2021
- Premium Statistic Number of NHK broadcasting subscribers Japan 2015-2021
Number of NHK broadcasting subscribers Japan 2015-2021
Number of Japan Broadcasting Corporation (NHK) broadcasting subscribers in Japan from 2015 to 2021 (in millions)
- Premium Statistic Number of NHK broadcasting subscribers Japan 2021, by contract type
Number of NHK broadcasting subscribers Japan 2021, by contract type
Number of Japan Broadcasting Corporation (NHK) broadcasting subscribers in Japan in 2021, by type of contract (in 1,000s)
Leading companies
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- Premium Statistic Fuji Media Holdings' net sales FY 2016-2024
- Premium Statistic Nippon Television Holdings' net sales FY 2013-2022
- Premium Statistic TBS Holdings' net sales FY 2016-2024
- Premium Statistic TV Asahi Holdings' net sales FY 2016-2024
- Premium Statistic TV Tokyo Holdings' net sales FY 2016-2024
Leading companies
- Premium Statistic Fuji Media Holdings' net sales FY 2016-2024
Fuji Media Holdings' net sales FY 2016-2024
Net sales of Fuji Media Holdings, Inc. from fiscal year 2016 to 2024 (in billion Japanese yen)
- Premium Statistic Nippon Television Holdings' net sales FY 2013-2022
Nippon Television Holdings' net sales FY 2013-2022
Net sales of Nippon Television Holdings, Inc. from fiscal year 2013 to 2022 (in billion Japanese yen)
- Premium Statistic TBS Holdings' net sales FY 2016-2024
TBS Holdings' net sales FY 2016-2024
Net sales of TBS Holdings, Inc. from fiscal year 2016 to 2024 (in billion Japanese yen)
- Premium Statistic TV Asahi Holdings' net sales FY 2016-2024
TV Asahi Holdings' net sales FY 2016-2024
Net sales of TV Asahi Holdings Corporation from fiscal year 2016 to 2024 (in billion Japanese yen)
- Premium Statistic TV Tokyo Holdings' net sales FY 2016-2024
TV Tokyo Holdings' net sales FY 2016-2024
Net sales of TV Tokyo Holdings Corporation from fiscal year 2016 to 2024 (in billion Japanese yen)
Advertising
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses in Japan 2023, by medium
- Premium Statistic TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses Japan 2023, by industry
- Premium Statistic Satellite TV advertising expenses in Japan 2014-2023
Advertising
- Premium Statistic Advertising expenses in Japan 2014-2023
Advertising expenses in Japan 2014-2023
Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
- Premium Statistic Advertising expenses in Japan 2023, by medium
Advertising expenses in Japan 2023, by medium
Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen)
- Premium Statistic TV advertising expenses in Japan 2014-2023
TV advertising expenses in Japan 2014-2023
Television advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
- Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
Terrestrial TV advertising expenses in Japan 2014-2023
Terrestrial television advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
- Premium Statistic Terrestrial TV advertising expenses Japan 2023, by industry
Terrestrial TV advertising expenses Japan 2023, by industry
Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen)
- Premium Statistic Satellite TV advertising expenses in Japan 2014-2023
Satellite TV advertising expenses in Japan 2014-2023
Satellite television advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen)
Audience
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Free terrestrial TV broadcasting penetration rate Japan 2016-2023
- Premium Statistic Free satellite TV broadcasting penetration rate Japan 2016-2023
- Premium Statistic Pay TV broadcasting penetration rate Japan 2015-2023
- Premium Statistic Leading ways of watching TV Japan 2023
- Premium Statistic Most viewed TV genres Japan 2023
Audience
- Premium Statistic Preferred types of video consumption Japan 2022
Preferred types of video consumption Japan 2022
Most popular types of video consumption in Japan as of May 2022
- Premium Statistic Free terrestrial TV broadcasting penetration rate Japan 2016-2023
Free terrestrial TV broadcasting penetration rate Japan 2016-2023
Share of people who use free terrestrial television broadcasting in Japan from 2016 to 2023
- Premium Statistic Free satellite TV broadcasting penetration rate Japan 2016-2023
Free satellite TV broadcasting penetration rate Japan 2016-2023
Share of people who use free satellite television broadcasting in Japan from 2016 to 2023
- Premium Statistic Pay TV broadcasting penetration rate Japan 2015-2023
Pay TV broadcasting penetration rate Japan 2015-2023
Share of people who use paid television broadcasting in Japan from 2015 to 2023
- Premium Statistic Leading ways of watching TV Japan 2023
Leading ways of watching TV Japan 2023
Most common ways of watching television in Japan as of June 2023
- Premium Statistic Most viewed TV genres Japan 2023
Most viewed TV genres Japan 2023
Most commonly watched television genres in Japan as of June 2023
Time spent on TV consumption
6
- Premium Statistic Frequency of watching real-time TV Japan 2022
- Premium Statistic Frequency of watching recorded TV Japan 2022
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2014-2023
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2023, by gender
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2023, by age group
- Premium Statistic Average TV and TV app viewing time Japan 2023, by type of day
Time spent on TV consumption
- Premium Statistic Frequency of watching real-time TV Japan 2022
Frequency of watching real-time TV Japan 2022
Frequency of watching real-time television in Japan as of December 2022
- Premium Statistic Frequency of watching recorded TV Japan 2022
Frequency of watching recorded TV Japan 2022
Frequency of watching recorded television in Japan as of December 2022
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2014-2023
Average real-time TV viewing time per weekday Japan FY 2014-2023
Average time people spend on watching real-time television per weekday in Japan from fiscal year 2014 to 2023 (in minutes)
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2023, by gender
Average real-time TV viewing time per weekday Japan FY 2023, by gender
Average time people spend on watching real-time television per weekday in Japan in fiscal year 2023, by gender (in minutes)
- Premium Statistic Average real-time TV viewing time per weekday Japan FY 2023, by age group
Average real-time TV viewing time per weekday Japan FY 2023, by age group
Average time people spend on watching real-time television per weekday in Japan in fiscal year 2023, by age group (in minutes)
- Premium Statistic Average TV and TV app viewing time Japan 2023, by type of day
Average TV and TV app viewing time Japan 2023, by type of day
Average time people spent on watching television and television apps in Japan as of November 2023, by type of day (in hours)
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