Toyota concerned about aging owner base for Lexus (2024)

FAQs

What is the average age of a Lexus owner? ›

Research says the average Lexus owner is 56 years of age, almost as old as the average Buick buyer! Lexus is in danger of becoming another Buick, a brand known and bought for being quiet, safe, reliable and comfortable.

Lexus cars are glorified Toyotas, but is that a bad thing? Well, no, it isn't. Toyota's are well known as some of the most reliable and dependable vehicles out there. If you look after a Toyota (which means getting it serviced on time) then you can be sure it will look after you for years to come.

Lexus, with the second-oldest customer (age 53, on average) among the 4 brands, also increased its percentage of buyers younger than 56 years old this year — 56.8 percent vs. 54.5 percent a year ago.

Yes, the Lexus brand is owned by the Toyota Motor Corporation, which is headquartered in Japan. In many ways, however, the luxury vehicle brand operates independently from the Toyota Motor Corporation. Explore how Lexus came to be, and where the manufacturing of quality parts and vehicles takes place.

Lexus is not only a luxury choice; it is also a choice for people who understand the long-term value of luxury. Discerning luxury car buyers choose Lexus for the sense of opulence, and a spirited smooth drive, that comes from our core values of Omotenashi and monozukuri.

This was my initial guess for the stereotypical new car for old folks, for good reason. The Lexus RX is a beautifully refined vehicle that prioritizes comfort over sportiness, has a spacious five passenger interior, has legendary Lexus reliability and safety on its side, and is a solid value for the money.

It's also interesting to see that Lexus cars generally come with a bit more power than their Toyota counterparts – rather than using it for fast acceleration times, the extra poke can mean you won't have to put your foot down so hard, helping you save fuel and have a smoother ride.

2024 Lexus ES Hybrid

Lexus vehicles are known for having a cushy ride, and that trait is prized among many seniors. The ES Hybrid is a luxury midsize car with a fuel-efficient gas-electric powertrain; it returns 43 mpg in the city and 44 mpg on the highway.

TOYOTA PRICES VS LEXUS PRICES

The Lexus brand pricetag starts higher than a Toyota, but it is a luxury value package worthy of the cost. For that matter, it's possible to pay more for a Toyota if you are trying to get the luxuries mostly reserved for the Lexus lineup. Here are some examples of Toyota and Lexus prices.

Within the market Lexus Corporation has attempted to target those seeking luxury, quality and safety standards beyond an ordinary automobile. Lexus touts on their ability to offer an exceptional product combined with exceptional safety and relative affordability to the upper-crust of the consumer market.

Who puts out Lexus cars? ›

Toyota does own the Lexus lineup of Lexus car models and SUVs, but the two brands operate independently with headquarters in separate cities. Toyota is headquartered in Toyota City, while Lexus remains in Nagoya.

Performance. When it comes to reliability, there's no notable difference between Lexus and Toyota. With proper maintenance, vehicles from both brands are expected to last a long time without needing frequent repairs. This is partly because they share certain engines across different models.

Not only is Lexus a more dependable brand, but its average annual maintenance costs are also lower than BMW's. On average, Lexus owners report spending approximately $550 per year on maintenance. Comparatively, BMW owners report spending an average of $1,000 to $1,700 per year to maintain their vehicle.

On the whole, Mercedes-Benz models offer higher performance capabilities, unique interior features as standard, and greater efficiency than Lexus models. We compare the two brands side by side for Rancho Cucamonga drivers below to show them why Mercedes-Benz is truly a one-of-a-kind brand.

With proper maintenance, a Lexus car last around 250,000-300,000 miles. So, it indicates that the car can easily last for around 17-20 years. The normal lifespan of a car is around 150,000-200,000 miles. So, buying a Lexus car can be a very good investment.

Individuals in this segment most likely live in wealthy suburban areas with manicured lawns and expensive homes. They have luxury vehicles and vacation in tropical locales. They are between 35-54 years of age, with children, graduate degrees, and professional careers.

In general, cars from this luxury brand can easily last 250,000 to 300,000 miles. While cars from other brands can last for around 150,000 miles, a Lexus can double that estimation and allows drivers to push the absolute limit of the vehicle's longevity before a replacement is necessary.

Who's buying Lexus? The profile of a typical buyer shows a male-skew, an average buyer age bracket of 35-49 – though the company's small UX and NX SUVs are luring more younger female buyers, the company claims – with “traditional views” of home, work and society.