A ‘big small’ concept over four generations
Since its launch in 1999, the Yaris ‘big small’ concept, inspired by European tastes, has pioneered B-segment innovation with each of its four generations, including the first-ever Hybrid in its class and the iconic GR Yaris sportscar. The Yaris has twice won the Car of the Year title while the Yaris WRC and GR Yaris Rally1 HYBRID have achieved multiple titles in the FIA World Rally Championship. In 2021, the Yaris family expanded to include the urban crossover SUV Yaris Cross, helping the Yaris nameplate join Corolla, Camry, RAV4, Hilux and Land Cruiser as Toyota vehicles to have sold 10 million or more units.
