Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (2024)

  • Every January, Trader Joe's reveals a list of Customer Choice Awards. This is the store's 15th year doing it
  • In a surprising twist, Sublime Ice Cream Sandwiches beat out last year's winner Hold the Cone! Mini Ice Cream Cones for favorite sweet treat
  • Many popular products — like Mandarin Orange Chicken and Peanut Butter Filled Pretzel Nuggets — are not eligible because they won so many years in a row and are now in the "Hall of Fame"

Trader Joe’s announced the winners of the 15th annual Customer Choice Awards.

For over a decade, a few products dominated the grocery store brand's list — including Trader Joe's Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Unexpected Cheddar, Soy Chorizo and Peanut Butter Filled Pretzel Nuggets. But, after so many years on top, Trader Joe’s created a separate Hall of Fame category for products that consistently won and are no longer eligible for the Customer Choice Awards.

Now there are new reoccurring winners. Just like last year, Trader Joe’s Chili & Lime Flavored Rolled Corn Tortilla Chips took home the crown as the overall fan-favorite product. The gluten-free chips are "spicy, ire-zest-tible little scrolls made from stone ground corn masa.” As the store describes, the "chips are cut & rolled a little thicker for additional crunch."

Runners-up for the overall top spot included the Steamed Chicken Soup Dumplings (2nd), Kimbap (3rd), Steamed Pork & Ginger Soup Dumplings (4th) and Butternut Squash Mac & Cheese (5th).

Here are the winners of the other categories:

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (1)

Favorite Beverage: Apple Cider

The seasonal sip was a fan-favorite this year. The combination of cinnamon, allspice and cloves adds autumnal flavors and bits of orange and lemon peels add a citrusy taste to the beverage.

Runners Up: French Market Sparkling Lemonade (2nd), Triple Ginger Brew (3rd), 100% Tangerine Juice (4th), Non-Dairy Brown Sugar Flavored Oat Creamer (5th).

Favorite Cheese: Goat Cheese

The classic chevre beat out last year’s Cheddar with Caramelized Onions winner (which was demoted to 5th place this year).

Runners Up: Syrah Soaked Toscano Cheese Spread & Dip (2nd), Burrata (3rd), Toscano Cheese with Black Pepper (4th), English Farmhouse Cheddar with Caramelized Onions (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (3)

Favorite Produce: Bananas

The conventional and organic bananas won the category for the fifth time (and second year in a row).

Runners Up: Teeny Tiny Avocados (2nd), Honeycrisp Apples (3rd), Persian Cucumbers (4th), Lemony Arugula Basil Complete Salad Kit (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (4)

Favorite Appetizer: Creamy Spinach & Artichoke Dip

Fans agreed that the Swiss and Parmesan-packed dip is perfect for a Super Bowl party and everyday, elevated snacking.

Runners Up: Mac and Cheese Bites (2nd) Parmesan Pastry Pups (3rd), Greek Spanakopita (4th), Vegetable Bird's Nests with Soy Dipping Sauce (5th).

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Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (5)

Favorite Breakfast and Brunch: Hashbrowns

Customers start their day off right with the patties made from Idaho-grown potatoes. All you have to do is heat them up in a skillet or bake them in the oven to try the winner for yourself.

Trader Joe's to Change Product Branding on International Food After Petition Calls Them 'Racist'

Runners Up: Chocolate Croissants (2nd) Almond Croissants (3rd), Double Chocolate Croissants (4th), Chicken Sausage Breakfast Patties (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (6)

Favorite Lunch and Dinner: Butter Chicken with Basmati Rice

Last year's winner has landed on top again. The dish has chunks of chicken in a mild curry and a side of Basmati rice.

Runners Up:Chicken Tikka Masala (2nd), Steamed Pork & Ginger Soup Dumplings (3rd), Vegetable Fried Rice (4th), Steamed Chicken Soup Dumplings (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (7)

Favorite Bath, Body and Home: Brazil Nut Body Butter

The TikTok viral product is full of moisturizing ingredients like coconut oil, shea butter and Brazil nut seed oil. Plus, the lotion is equally functional and delicious smelling with caramel, pistachio and vanilla scents.

Runners Up: Daily Facial Sunscreen SPF 40 (2nd), Coconut Body Butter (3rd), Lavender Spray Hand Sanitizer (4th), Eight Dripless Candles (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (8)

Favorite Snack: Chili & Lime Flavored Rolled Corn Tortilla Chips

The overall winner also secured the number one spot in the snack category.

Runners Up: Organic Elote Corn Chip Dippers (2nd), World's Puffiest White Cheddar Corn Puffs (3rd), Crunchy Curls (4th), Patio Potato Chips (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (9)

Favorite Sweet Treat: Sublime Ice Cream Sandwiches

The grocery store workshopped the recipe for the dessert for months until they found the perfect “crunchy-chewy ratio,” according to their website. The combination of vanilla ice cream, cookies and mini chocolate chips helped this treat to beat out last year’s winning Hold the Cone! Mini Ice Cream Cones.

Runners Up: Mint Chip Ice Cream (2nd) Hold the Cone! Chocolate Chip (3rd), Hold the Cone! Chocolate (4th), Almond Kringle (5th).

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners (2024)

FAQs

Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners? ›

Those items, which are currently listed in the company's Product Hall of Fame, are Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Peanut Butter Filled Pretzel Nuggets, Unexpected Cheddar and Soy Chorizo.

What is the number one selling item at Trader Joe's? ›

Just like last year, Trader Joe's Chili & Lime Flavored Rolled Corn Tortilla Chips took home the crown as the overall fan-favorite product.

Do rich people shop at Trader Joe's? ›

A 2020 study that focused on Southern California found that the chain had more locations in neighborhoods of upper-middle-class incomes as opposed to middle and lower-class incomes. As the current food desert crisis in the U.S. shows, Trader Joe's is hardly the only grocer guilty of serving affluent neighborhoods.

Who is Trader Joe's biggest competition? ›

Top 10 Trader Joe's competitors
  • Walmart.
  • Bravo Supermarkets.
  • CJ Express.
  • DealsOfAmerica.com.
  • HEB Grocery.
  • Kroger.
  • Pete's Market.
  • Target.

Why does Trader Joe's discontinue everything? ›

Most grocery stores have to contend with manufacturers' “slotting fees”; in other words, what they pay to keep items on the shelf. At TJ's, items that don't sell as well will affect the store's bottom line since a company isn't paying to place them there, hence incentivizing discontinuation.

What is the number 1 sold item? ›

Clothing is the most purchased item in the world. Whether its clothing for women, men or children, the industry is booming.

What is a weakness of Trader Joe's? ›

Limited product variety: One weakness of Trader Joe's is its limited product variety compared to other grocery store chains. While the company is known for its curated selection of unique and innovative products, its offerings may only meet the needs of some customers.

What's the busiest Trader Joe's? ›

The chain's busiest location is its 72nd & Broadway store on the Upper West Side of Manhattan.

Does Aldi own Trader Joe's? ›

Aldi Nord also owns the Trader Joe's grocery chain in the United States which operates separately from the group. Aldi Süd's responsibilities are for Southern Germany, Australia, China, Ireland, United Kingdom, United States and through Austrian subsidiary Hofer AG in Austria, Hungary, Italy, Slovenia and Switzerland.

Do Trader Joe's employees flirt? ›

"Can you please tell us once and for all, are our crew members told to flirt with customers?," asks Tara Miller, one of the co-hosts of the podcast. Bryan Palbaum quickly responds, "Definitively, no."

What famous person works at Trader Joe's? ›

Two years after he was infamously job shamed for working at Trader Joe's, “The Cosby Show” alum Geoffrey Owens has launched an Instagram TV show celebrating essential workers.

What is comparable to Trader Joe's? ›

Trader Joe's competitors include H E B, Whole Foods Market, Safeway, Sprouts Farmers Market and NatureBox.

What is hidden in Trader Joe's? ›

In most cases, the missing animals differ across stores to maintain variety and deliver new experiences. And, if you see a lobster, it's not a coincidence. “In addition to a stuffed animal, most Trader Joe's also hide a plastic lobster,” Russo adds. So, be on the lookout!

What is the controversy with Trader Joe's? ›

The NLRB alleges Trader Joe's illegally fired a union worker, posted false information about the union, unlawfully interrogated union workers, threatened to freeze workers' wages if they unionized, gave union workers worse retirement benefits and forced workers to attend unlawful “captive audience” meetings to hear the ...

What day of the week does Trader Joe's restock? ›

Produce Is Restocked Each Morning

Experienced shoppers and store managers have shared that the best days of the week to shop at Trader Joe's are Mondays, Tuesdays, and Wednesdays. Weekends are extremely popular shopping days, and stock dwindles much quicker, even with restocks happening earlier in the day.

What food is Trader Joe's famous for? ›

It would be hard to imagine Trader Joe's without Trader Joe's Mandarin Orange Chicken. Beloved for its ease of preparation, spectacularly sweet & savory profile, and unbeatable value, this fun and flavorful phenom made a clean sweep of Favorite Overall and Best Entrée multiple years in a row.

What is Trader Joe's most popular chicken? ›

Mandarin orange chicken

It's been winning the hearts of shoppers since its release in 2004, earning multiple of the chain's Customer Choice Awards and finally snagging a long-overdue spot in the Trader Joe's Hall of Fame in January of 2023.

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