Food and clothing were the top two categories for average-income American teen spending as of Fall 2018. Each category accounted for a 20 percent share of total expenditures. Accessories, personal care and cosmetics came in third place with a spending share of ten percent. Just one percent of teen expenditure went on books and magazines.
What are teens’ favorite brands to buy?
When it comes to clothing, the majority of average-income male teens in the U.S. prefer to purchase Nike products; some 33 percent of teenage boys stated that the athletic apparel brand is their leading choice for clothing. Teenage girls, on the other hand, mostly prefer American Eagle when buying clothes. Nike was also the frontrunner when both male and female teenagers were asked which footwear brand they prefer, followed by Vans and Adidas. This brand preference is evidenced in Nike’s revenue figures in the United States. In 2018, their revenue reached around 15.31 billion U.S. dollars, which is almost a 300 percent increase over a twenty-year period.
