You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
To see Modeling contributions & business insights data, you must share your aggregated and de-identified data with Google and others. Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is aggregated and de-identified.
- Sign in to your Analytics account.
- Click Admin.
- Under ACCOUNT, click Account Settings.
- Select the Benchmarking checkbox.
- Click Save.
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![[UA] Enable Benchmarking [Legacy] - Analytics Help (1)](https://i0.wp.com/lh3.googleusercontent.com/38LMQI-KDW7I5bTkVf9S2kA0mxO2U1xFsm_xUo4hUoxjUpN5Mt-RqOdH1KewMLOcKDc=w198 "[UA] Enable Benchmarking [Legacy] - Analytics Help (1)")
Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.
![[UA] Enable Benchmarking [Legacy] - Analytics Help (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)