The article's title is misleading since the Ubisoft exec doesn't exactly say 'customers should get comfortable...' From what is quoted, this 'director of subscriptions' is saying that a 'customer shift needs to happen' towards subscription services. That's not the same thing.
Anyway, if you provide your customers with a service that they're willing to subscribe to, they will. But you must get to know what your customers needs are before you think you can make a product they're willing to subscribe to. I hope, for Ubisoft's sake, they're doing that.
Maybe some games will work for that model - it basically already has in the past with games like WoW, Everquest, etc. I could see The Division or something going down this route.
FAQs
In an interview with Gamesindustry.biz, Ubisoft's director of subscriptions Philippe Tremblay said that players should get used to not owning their games. Speaking about the Ubisoft+ subscription, Tremblay implied that having physical copies of games should be a habit left behind, just like with CDs and DVDs.
Do Ubisoft exec gamers need to be comfortable? ›
An executive at Assassin's Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
Which Ubisoft developer said people should get used to not owning there games? ›
“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games].
Should gamers be comfortable with not owning your games? ›
In a recent statement to GamesIndustry, Philippe Tremblay, Ubisoft's director of subscriptions, said that gamers should be “comfortable with not owning” their games. This interview has reignited the eternal debate between physical and digital formats.
Why does Ubisoft say I don't own a game? ›
Ownership authentication error in Ubisoft Connect PC when launching game through Steam. If you launch a Ubisoft game through Steam while logged into the wrong Ubisoft account, you may see the "There was a problem authenticating the ownership of this product" error message.
Have to get used to not owning games.? ›
In an interview with Gamesindustry.biz, Ubisoft's director of subscriptions Philippe Tremblay said that players should get used to not owning their games. Speaking about the Ubisoft+ subscription, Tremblay implied that having physical copies of games should be a habit left behind, just like with CDs and DVDs.
Do Ubisoft employees get free games? ›
We also provide special rates in gyms and other services. That's not all! Take a look at other benefits that we have in store for you: Access to the Uplay catalogue for free PC games and great discounts on console games. Nespresso coffee, organic fruit and other beverages at the office.
What is the Ubisoft ownership controversy? ›
Ubisoft's Director of Subscriptions, Philippe Tremblay, stirred up controversy after suggesting that gamers should feel comfortable with not owning their games. In an interview with Games Industry, Tremblay outlined the company's plan to cater more flexibly to gamer demands.
Why is Ubisoft controversial? ›
Between Ubisoft's internal investigation and a study by the newspaper Libération, employees had been found to have records of sexual misconduct and troubling behaviour, going back up to 10 years, which had been dismissed by the human resources departments.
Is Ubisoft an ethical company? ›
At Ubisoft we are committed to high ethical standards and to providing a safe, respectful and inclusive work or gaming environment for everyone in our global community.
There's little research that says violent video games are bad for your mental health. Almost any game that encourages decision-making and critical thinking is beneficial for your mental health. Set limits. Though video games themselves aren't bad for your mental health, becoming addicted to them can be.
Are professional gamers healthy? ›
The Daily Regimen of Players in Professional Gaming. The life of a pro gamer is filled with rigorous training and demanding tournament schedules. Over time, this can result in problems like burnout unless players are diligent in staying healthy.
Can gaming be a healthy hobby? ›
Gaming can be a great way to look after your mental health. Just like reading or going for a walk, it can help you unwind and take a break from everyday pressures. It has it's positives, like helping you learn new skills or staying connected with friends and family.
Why is Ubisoft shutting down games? ›
The decision to close the online services for a title is always taken with the consideration of our player base, including the level of interest they still have in the game. With this in mind, the online multiplayer services, in-game news and player statistics for most games listed below have been shut down.
How do I get rid of Ubisoft? ›
To cancel your subscription: Go to the Ubisoft Store and log into your account. Select the avatar icon at the top-right of the page, then ''My Subscription''. Select ''Cancel Membership''. Choose ''Yes'' to confirm your cancellation.
Why Ubisoft can t keep up with the games market? ›
For the past few years, Ubisoft has been consistently plagued by internal issues involving alleged misconduct at the highest levels and struggles to grow company sales and live services beyond breadwinners like its “Assassin's Creed” franchise and “Tom Clancy's Rainbow Six Siege.”
Do you need to know French to work at Ubisoft? ›
Depending on the job you are applying for, it is important that you speak at least French or English. Ubisoft encourages its employees to learn French and we even offer language classes.
Who is Ubisoft's target audience? ›
With a diverse range of clients spanning avid gamers, casual players, and industry professionals, Ubisoft aims to engage fans and build a strong community through its social media marketing strategy.
What is it like to work for Ubisoft? ›
73% of Ubisoft employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Ubisoft 4.2 out of 5 for work life balance, 3.9 for culture and values and 3.4 for career opportunities.
What is the most comfortable way to play console games? ›
Additional tips include:
- A good gaming chair with support arms (press your back into the chair and headrest)
- Keyboard, mouse, and gaming controllers at elbow height.
- Wrists straight.
- Avoid crossing your legs.
- Proper backrest position.