UCF Research Guides: Startup Library Research Guide: 3 C Model & 4 P Model (2024)

3 C model - a framework for defining strategy. The 3Cs are Company, Customer and Competitor. The intersection of the three is a good strategy with the idea that the company's strength, the needs of the customer and the offerings of the competitors lies the opportunity. Use the same databases suggested in other pages under this tab to find the desired information.

4 P model - sometimes known as the marketing mix is a framework used to help companies make marketing decisions. The 4Ps are Product, Price, Promotion and Place (Distribution).

UCF Research Guides: Startup Library Research Guide: 3 C Model & 4 P Model (2024)

FAQs

What is the 4Ps and 3Cs framework? ›

The 4Ps include Product, Price, Promotion, and Place, while the 3Cs consist of Company, Customers, and Competitors. Understanding this framework plays a vital role in driving the product at Telanav. The CEO has emphasized its importance for the company's business strategy and success.

What is the 3C model framework? ›

3 C model - a framework for defining strategy. The 3Cs are Company, Customer and Competitor. The intersection of the three is a good strategy with the idea that the company's strength, the needs of the customer and the offerings of the competitors lies the opportunity.

What is 4p 3C? ›

The 4 Ps are Product, Price, Promotion and Place - the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

What are the 4 C's and 4 Ps? ›

The 4 Ps of marketing are product, price, place, and promotion. The 4 Cs replace the Ps with consumer, cost, convenience, and communication. The 4 Cs are of more recent vintage, proposed as an alternative to the 4 Ps by Bob Lauterborn in an article in Advertising Age in 1990.

What is the 4 Ps model? ›

Marketing mix explained. The four Ps are product, price, place, and promotion. They are an example of a marketing mix, or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What does 3C stand for? ›

The acronym 3C stands for Computers, Consumer Electronics and Communication.

How do you use the 3Cs model? ›

You can start with any of the 3 “C”s, but it is recommended that you analyze the customers first, then the competitors, and finally the company you are working for. If you analyze the corporation first, you will tend to use the company data as the standard for analyzing the competitors and customers.

What is the three C's model? ›

The three C's – customers, competition, and company – are essential to creating a marketing strategy that will resonate with your target audience, differentiate your offerings from your competition, and effectively communicate your brand's value.

What is the 4P model process? ›

The 4P Framework includes four distinct principles: Process, Partnerships, Place, and Purpose. The Process principle recognizes that the how of actions is as important as the what.

What is 4P formulation model? ›

Namely, Predisposing factors increase the likelihood of developing a particular mental illness. Precipitating factors trigger the onset of a mental illness. Protective factors decrease the likelihood of developing a clinical condition. Perpetuating factors maintain or worsen a mental illness.

What is the 4P method? ›

The four Ps — product, price, place, and promotion — are key elements of marketing a product or service. These elements are considered part of a “marketing mix,” a combination of factors a company controls when creating a marketing strategy.

What are the three C's and three P's? ›

There are three basic C's to remember—check, call, and care. When it comes to first aid, there are three P's to remember—preserve life, prevent deterioration, and promote recovery.

What is the concept of 3 C's? ›

In the construction of a business strategy, three main elements must be taken into account: The Company. The Customers. The Competitors.

What is the 3 P's framework? ›

If you want your business to succeed, you absolutely must focus on three key variables: people, process, and product. The three Ps, as they're often called, provide the highest return for your efforts because they act as the cornerstone for everything your business does.

What is the 4p strategy framework? ›

Also known as the marketing mix, the framework identifies the four main elements that are most crucial to customer acquisition: Product, Price, Promotion, and Place (see Figure 1). By understanding this framework, you will be able to develop effective marketing strategies that will fuel the growth of your business.

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