A2P protocol refers to a set of regulation systems to enable connection, communication, and shift of SMS between two computers or more. The concept helps to facilitate good and smooth communication between the sender and the recipient.
In terms of Application-to-Person (A2P), the A2P protocol contains the mechanism for carrying business texts from brands or business owners to subscribers. The qualified system will determine how successful or not your business texts later.
Brief Explanation on the A2P Protocol
Generally, the protocol involves technical aspects, such as client database, mobile number, Application Programming Interface (API), web interface, and Mobile Network Operator (MNO).
The stages of the protocol typically run as follows. Client database and mobile number will be sent to the Client Connectivity segment. This covers API, SMPP, and Web Interface. The next stage is HTTP XML that handles message content and mobile numbers and connects them to the A2P provider’s platform. The provider then examines which route will best deliver the message. It later forwards it to the Mobile Network Operator before ending at end-users.
How A2P Method Helps Your Business
The A2P method utilizes an application, usually web-based, to send messages to a mobile user. It acts as a one-way delivery technique that requires no replies from the recipients. It is often said as the Enterprise Messaging Solution.
Brands or business owners include the A2P solution as part of their marketing campaigns. As most of today’s customers use cellular phones, the A2P method accommodates for marketers to reach their customers instantly.
Moreover, the A2P solution allows for sending a bulk of SMS thereby saves operating expenses as compared to Person-to-Person Messaging. The business texts can deliver messages on customer service tools, activation and authentication mechanisms, and product or service promotion.
For example, banking transactions, travel updates, product or service discounts, financial confirmations, and loyalty programs.
The attributes of the A2P method allow for quick delivery while the subscribers conduct their activities. SMS remains the top choice for marketing campaigns because it has a high open-rate level. Moreover, an SMS brings comfort for the recipients because it contains important points given the 160-character limitation.
Brand or business owners can customize their SMS to create a personal and complete customer journey. This is made possible with the cost of the A2P platform that can be adjusted with the marketing budget.
If you’re currently seeking an A2P provider, contact us for embarking on a mutual journey. We have a wide range of experiences in this sector with dedicated customer service staff for assisting your business.
FAQs
A2P stands for Application-to-Person messaging.
What is the A2P protocol? ›
A2P messaging (application to person messaging), also known as enterprise or business SMS, is a type of SMS messaging technique where a text is sent from a software application run by an enterprise to a consumer's device.
What is A2P in business? ›
Application-to-person messaging, or A2P messaging is the process of sending mobile messages from a business application to a mobile user, usually via an automated process, for marketing or service reasons.
How to be A2P compliant? ›
The best practices for compliant A2P messaging include using secure messaging tools, verifying the identity of senders and recipients, and implementing a consent management system.
What is the difference between A2P and P2P? ›
One of the main differences between A2P and P2P is the way the messages are sent. A2P messages are sent through a server while P2P messages are sent directly from one phone to another.
What is an example of A2P? ›
A2P, or application-to-person messaging, is any kind of traffic in which a person is receiving messages from an application. A2P messaging includes (but is not limited to) marketing messages, appointment reminders, chat bots or virtual assistants, notifications, and one-time passwords (OTPs) or PIN codes.
How does A2P work? ›
Basically, A2P messaging is when a software application sends automated messages to a person, such as a customer, client, or employee. P2P messaging on the other hand, is sent between people and is not automated.
What are the laws regarding A2P messaging? ›
Laws and Regulations regarding A2P messaging
Obtain a customer's consent to receive messages generally. Obtain a customer's express written consent to specifically receive marketing messages. Ensure that customers have the ability to revoke consent at any time.
What are the top A2P companies? ›
Who are the leading A2P SMS companies known for high-priority alerts? The leading A2P SMS companies known for delivering high-priority alerts in real-time include Twilio, Infobip, Nexmo, Sinch, MessageBird, and Plivo.
How long does A2P take? ›
All A2P Campaign registrations are subject to a vetting process. Registration can take 1-7 business days for standard use cases. Please account for this vetting time when registering and for more information visit our FAQ on A2P 10DLC Campaign Vetting FAQ.
$0.003 per registered outbound SMS message segment. $0.005 per registered outbound MMS message.
What is the future of A2P messaging? ›
According to a market report, the global A2P messaging market is projected to reach a size of USD 78,420 million by 2028, growing at a CAGR of 2.8% during the forecast period 2022-2028.
What is the difference between A2P and CPaaS? ›
A2P (Application-to-Person) works by allowing a software application to send messages or voice calls to a person's phone. This process involves the application generating a message or call, which is then routed through a CPaaS (Communication Platform as a Service) provider or telecom network to the recipient's phone.
What are the benefits of A2P 10DLC? ›
Benefits of A2P 10DLC include:
- Improved deliverability due to separate channel.
- Higher volume/throughput capability than standard local number texting.
- Greater credibility of messages = more likely to garner a response.
- Less expensive than short codes.
- Exclusivity.
Deliver application-to-application (A2A) notifications to integrate and decouple distributed applications. Distribute application-to-person (A2P) notifications to your customers with SMS texts, push notifications, and email.
How long does it take for A2P to be approved? ›
All Campaign approvals are subject to a vetting process. A2P 10DLC registration can take 1-7 business days for standard use cases. Please account for this approval time when planning your registration.
What is A2P regulation? ›
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Twilio traffic to be A2P.
What is A2P calling me? ›
Application-to-Person (A2P) is a type of communication in which companies or organizations can automatically contact or text their intended audience or consumers. It is a very flexible form of communication that may fulfill many kinds of requirements across a wide range of industries.
What is an A2P SMS provider? ›
Application-to-Person messaging (A2P) is any kind of message traffic in which a person is receiving messages from an application rather than another individual, and which is not expected to receive a reply.
