Understanding the “3 C’s” of Coaching (2024)

Learn why coaching is becoming a competitive advantage for advisors and what traits it takes to become an effective coach for your clients.

With the recent widespread adoption of AI–driven financial tools, meeting client expectations today means providing value beyond selecting securities and achieving returns. We believe you should focus more of your time on addressing the emotions, perceptions, and behaviors that influence your clients’ financial decision-making. This is where the principles and practices of coaching—which are based on real and lasting behavior modification—can help you thrive. To meet these expectations, consider incorporating coaching into your practice, as well as adopting three common traits of highly effective coaches: curiosity, courage, and compassion.

Advisors often promote key success metrics like revenue, close rate, and the number of financial plans delivered. With recent advancements in technology streamlining the development process, the landscape is shifting—financial plan delivery is just the beginning. Moving forward, the gold standard of metrics may no longer just be the number of plans delivered to clients, but rather the percentage of plans implemented and achieved by clients. By taking a very hands-on approach and helping clients actually implement their financial plan, coaches can foster more meaningful relationships that improve overall client satisfaction and meet their growing expectations.

Listen first, and then ask questions. If their responses omit the information or level of detail you may need to proceed, or you’re unclear about a certain situation, use what should be an advisor’s three favorite words: “Tell me more.” Or, if their spouse or another family member is with them, ask them to elaborate.

Understanding the “3 C’s” of Coaching (2024)

FAQs

What are the 3 C's of coaching? ›

This is where the principles and practices of coaching—which are based on real and lasting behavior modification—can help you thrive. To meet these expectations, consider incorporating coaching into your practice, as well as adopting three common traits of highly effective coaches: curiosity, courage, and compassion.

What are the 3 important aspects of coaching? ›

Three Critical Elements of Coaching
  • Element 1 – Prepare Your Questions. A coach needs to prepare the questions before a coaching session. ...
  • Element 2 – Question with Respect. Coaching must be approached from a position as equals when meeting about the problem. ...
  • Element 3 – Actively Listen to the Reply. ...
  • In Conclusion.

What are the 3 R's in coaching? ›

In this short and article Dr Jan Robertson stresses the need for the “3 Rs” – reciprocity, relationships and reflection-on-reality – as the basis for professional relationships and coaching about leading.

What is the step 3 of the coaching process? ›

3. Establishes specific goals for each individual coaching session, and by the end of the session, clarifies expectations to be met. Example Questions: What would you like to focus on today?

What is the concept of 3 C's? ›

In the construction of a business strategy, three main elements must be taken into account: The Company. The Customers. The Competitors.

What are the three C's strategy? ›

This method has you focusing your analysis on the 3C's or strategic triangle: the customers, the competitors and the corporation. By analyzing these three elements, you will be able to find the key success factor (KSF) and create a viable marketing strategy.

What are the 3 P's of coaching? ›

It also established the 3 key pillars I wanted to build the business on - Practice, People, and Progress. I call these “The 3 P's” of CoachNow Today I'm gonna explain what each means and how you can apply these core principles to your coaching business. Enjoy!

What are the 3 A's of coaching? ›

The 3As method - Awareness, Acceptance, and Action - is a powerful coaching framework that supports individuals in embracing change and moving forward with confidence and success.

What are the three stages of coaching? ›

Three Core Steps of Any Coaching Cycle
  • Planning: identify and make goals to define the work that you are going to engage in with your coaching client.
  • Doing the work: plan with a client/teacher or observe in the classroom during lessons. ...
  • Reflection: revise and improve practice in the work that makes up the real growth.

What are the 3 coaching questions? ›

What do you hope to achieve in our time together today? What would you like to take away from our conversation? What do you need to accomplish from our discussion?

What is 3 way coaching? ›

Multi-party, tripartite or 3-way contracting is undertaken in coaching engagements to bring the stakeholders of the coaching assignment together. The sponsor may require it or the coach may deem it important after understanding the coaching brief.

What is the trio method of coaching? ›

The focus person starts by explaining their dilemma. The coach asks open questions to help the focus person to develop and describe their thoughts. The observer listens actively, but does not speak. The coach and the observer reflect on the conversation that just took place.

What are the 3 main coaching objectives? ›

No single decision is more important in determining how you coach than your priority for the three objectives – 1) to have a winning team; 2) to help young people have fun; 3) to help young people develop. Many coaches face a dilemma about their objectives when they coach.

What are the 4 Cs of effective coaching? ›

The 4Cs in Coaching - Competence, Confidence, Connection and Character/Caring.

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