Automobili Lamborghini S.p.A. is an iconic Italian carmaker known for its feature-rich, luxurious and high-performing vehicles. Founded in 1963 as a tractor manufacturer, the Italian luxury auto brand has come a long way through all these years. The Lamborghini we know today offers luxury SUVs, supercars and hypercars with a fan base from around the world. The brand’s logo further solidifies its presence in the auto industry. However, the Lamborghini badge wasn’t always the same, and as the Lamborghini brand evolved, so did its visual identity. Let’s find out more about the timeline of the Lamborghini logo history.
EVOLUTION OF THE LAMBORGHINI LOGO
One of the interesting facts about Lamborghini is its cars are named after bulls. This is why its emblem has a ‘raging bull’, which according to the brand means, ‘power, speed, and a fierce spirit.
Here’s a look at each of the designs produced throughout the evolution of the Lamborghini logo:
1953-1963
The first Lamborghini logo, introduced in the year 1953, was very simple in design. The logo was a pyramid featuring three triangles with letters F, L and C in each. These letters were basically initials of “Ferruccio Lamborghini Cento” that were written using sans-serif typeface font. Ferruccio Lamborghini was the founder of the Lamborghini company and Cento was the capital of Italy, where he was born.
It is worthwhile to note that this logo was designed before the brand got its official name, i.e. Lamborghini.
1963-1972
When Lamborghini was officially established in the year 1963, the brand came up with a new and impressive visual identity. The logo featured a dark-red classic crest with a bull, also referred to as Taurus, in black and white. The brand name was written in bold, big cursive logotype with sharp typeface in light grey color and was placed below the crest. Also, the shield was outlined in black and white color.
1972-1974
The Lamborghini logo design was revised in 1972 and the Taurus with the shield remained unchanged, except the colors. The bull was in gold and the crest in black color. Also, the sides of the crest were a bit more refined. The brand name was shifted to the top and placed within the crest. The name was in all caps, written using sans-serif font in black color. This logo is pretty much similar to the one used today. However, this Lamborghini car logo represented the brand for two years only and was revised in the year 1974.
1974-1998
The Lamborghini car logo underwent a few changes in the year 1974, which remained as the visual identity of the brand till 1998. This was definitely the longest period, in contrast to previous ones. The color palette was black and white. The wordmark “Lamborghini” was bold and italicised placed outside the crest at the bottom in black color. The Lamborghini logo font was given a modern look by using a font similar to Neue Helvetica Paneuropean 83 Extended Heavy Oblique. However, the design of the brand name and the bull within the crest remained unchanged in the logo.
1998-2023
The logo from the 1972-1974 period made a comeback and was revised by adding a few new elements.
In the year 1998, the Lamborghini logo became more stylish and classy with detailing added to the bull’s design and crest background. The bull’s strength and muscles are well-demonstrated using highlights and shadows. The color palette is again black and gold with the logo featuring glossy gradient shield in black with a golden bull. The position of the brand name within the crest remains unchanged except the color. The Lamborghini logo font is clearly written in gold.
The new logo created in 1998 represents the luxury line of vehicles by Lamborghini and hence, remains unchanged till 2023.
New Lamborghini Logo 2024
As a supercar brand, Lamborghini has made significant strides in recent years. The introduction of the Lamborghini Revuelto, the brand’s first plug-in hybrid with a V-12 engine was a noteworthy step by the carmaker towards sustainable mobility dynamics. To commemorate this ‘transformation process’ focused towards decarbonisation, Lamborghini revamped its logo with a flat and simplified design. According to the Italian car maker, the Lamborgini new logo “reflects the ‘brave’, ‘unexpected’ and ‘authentic’ values of its mission.”
The recent Lamborghini logo change has introduced subtle yet impactful changes. It looks visually the same when compared to the old logo. There’s this iconic raging bull at the centre. However, that bull has been visibly revamped with a high-contrast appearance to the background. This will allow the brand to use its iconic bull symbol without the shield on various digital touchpoints. There is also a new, cleaner typeface for the ‘Lamborghini’ lettering in the logo.
LAMBORGHINI LOGO MEANING
The easily recognisable Lamborghini logo is also one of the meaningful car logos. There are several interpretations of the Lambo logo, the most common are:
- The horoscope sign of Ferruccio Lamborghini (founder) was Taurus and therefore, he added a bull in the logo.
- The founder was also a fan of bullfighting and used to watch bullfighting in his free time.
- It was believed that the design, power, performance and speed of Lamborghini cars were similar to the characteristics of the bull. Therefore, bull was used to represent the brand’s uniqueness and quality.
It is quite common in the automobile industry to use different animals in the brand’s logo, in order to represent power and performance. And since bulls are one of the powerful animals, their use in the logo makes sense.
The raging bull on the Lamborghini car logo remains unchanged from the first version till date. And this set’s the brand logo apart from other auto brand logos.
LAMBORGHINI LOGO COLOUR
The choice of colours also well defines the Lamborghini logo meaning. The classical black colour in the crest represents reliability, dignity and control. Whereas, the gold colour represents the class and style the brand’s car offers.
Lamborghini is one of the famous Italian car brands that unlike many top auto brands does not have an extensive logo history. The current Lamborghini car logo has been in use for more than 20 years, it is simple, stylish and easily recognisable. The design of the Lamborghini logo still perfectly goes with the aesthetics of all the modern cars it produces today.
Here we end the meaning and history of the Lamborghini logo. If you wish to drive your own luxury supercar, sports car or SUV, you can check these Lamborghini cars for sale in the UAE. Besides, there are used cars for sale in the UAE by different auto brands. In case you want to explore more options.
For more amazing information about the brand, read through our blog on Lamborghini’s history elaborating on the brand’s journey in detail.
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