Table of Contents
Introduction
Understanding the Change
Short on Time? Here’s What You Need to Do
What's Happening?
Who Does This Impact?
What Are the New Requirements?
What Do I Need to Do?
A Breakdown of Gmail and Yahoo’s New Sender Requirements
Protect Your Business by Taking Action to Remain Compliant
FAQs
Conclusion
In the fast-evolving realm of email marketing, staying ahead of compliance changes is critical for success. The year 2024 brings significant updates, and understanding these changes is important if you use emails in marketing your business. Let's talk more about the 2024 email deliverability compliance landscape, exploring key trends, Gmail and Yahoo's new requirements, and industry best practices.
Understanding the Changes
Email Deliverability Compliance Changes Overview
The 2024 email deliverability compliance changes, effective February 1, 2024, usher in a new era for email marketers. Google, in particular, will enforce the following changes:
1. Tightened authentication requirements
2. Increased emphasis on user engagement metrics
3. Email mobile optimization
4. Reducing unsubscribed emails and spam complaints (Rates below 0.10%, avoiding a threshold of 0.3% or higher)-
1. Sending less than 5,000 emails per day? 📧 Keep doing your thing!
2. Sending more than 5,000 emails daily? 🚀 Time to step up! Get a custom domain, authenticate with DKIM and SPF, and make sure you're all set.
Big changes are hitting Gmail and Yahoo to make email marketing more legit and less spammy. Starting February 2024, they're upping the game for those sending over 5,000 emails a day.
1. If you use a free email address or a custom domain.
2.Sending more than 5,000 emails per day? This is for you!
1. Custom domain? ✅
2. Authenticate with DKIM and SPF.
3. Set up DMARC records.
4. Ensure a smooth unsubscribe process.
1. Send emails from a custom domain.
2. Verify your domain with DKIM and SPF.
3. Set up DMARC records.
4. Offer a one-click unsubscribe button.
5. Keep spam complaints below 0.3%.
1. Custom domain is a must.
2. Authenticate your email and domain with
3. DKIM, SPF, and DMARC.
4. Gmail wants a one-click unsubscribe button.
5.Keep your spam complaint rates below 0.3%.
Act by February 2024 to avoid email disruptions. Here are links for reference about the changes and things that we need to consider.
What if I ignore this?
More emails in spam, less engagement.
Is this a one-time setup?
Generally, you'll only need to set up your SPF, DKIM, and DMARC records one time. As a best practice, however, we recommend regularly monitoring DMARC and cleaning your email list.
Setting up DKIM, SPF, and DMARC?
We've got you covered! You can check out services that supports this or you can also check out this link for information:
What are the new requirements for sending bulk email?
The new requirements include sending emails from a custom domain, verifying your domain via DKIM and SPF, having a DMARC record set to at least "p=none," offering a one-click unsubscribe button, and keeping spam complaints below 0.3%.
When will Gmail and Yahoo start enforcing these new requirements?
Gmail and Yahoo will begin enforcing these new requirements in April 2024. However, it is recommended that anyone sending more than 5,000 emails per day take action by February 2024 to prevent any disruption to email marketing.
How do I prevent disruptions to my email marketing?
Take action by obtaining a custom domain, authenticating your email with DKIM and SPF records, authenticating your domain with DKIM, SPF, and DMARC records if sending over 5,000 emails per day, and ensuring compliance with the new sender requirements.
What is the significance of a custom domain?
Major inbox providers now require that anyone sending more than 5,000 emails per day must send from a custom domain rather than a free email domain (e.g., gmail.com or yahoo.com). A custom domain adds authenticity and trust to your emails.
How do I keep spam complaint rates below 0.3%?
It's crucial to clean your list, segment subscribers, and share meaningful, relevant content with your community. Exceeding a spam complaint rate of 0.3% risks having your domain blacklisted by Gmail.
What if I'm not ready to get a custom domain?
Until you hit the platform's daily send limit, make sure to follow the best practices set in sending cold emails and if your target audience is not gmail and yahoo no impact is observed. However, Google ranks 2nd in terms of email market share at 28.4% with Yahoo being on the 4th list at 2.55% shares.
In conclusion, adapting to the 2024 email deliverability compliance changes is not just a necessity; it's a strategic move toward ensuring the continued success of your email marketing efforts. By staying informed, implementing necessary changes, and aligning with industry trends, email marketers can navigate the evolving landscape with confidence.
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*Disclaimer: The information provided in this article is for general informational purposes only.
