What digital strategy skills should you learn? (2024)

Market research is the foundation of any digital strategy. It helps you understand your target audience, their needs, preferences, pain points, and behaviors. It also helps you identify your competitors, their strengths, weaknesses, opportunities, and threats. By conducting market research, you can gain valuable insights that will inform your decisions and actions throughout your digital strategy. You can use various tools and methods to conduct market research, such as surveys, interviews, focus groups, analytics, keyword research, social listening, and more.

Content creation is the core of any digital strategy. It is the way you communicate your value proposition, your brand identity, your products or services, and your solutions to your audience. Content creation involves producing and distributing relevant, engaging, and useful content across different digital channels and formats, such as websites, blogs, social media, email, videos, podcasts, ebooks, webinars, and more. Content creation requires creativity, writing, design, video, audio, and editing skills, as well as knowledge of SEO, copywriting, storytelling, and content marketing best practices.

Social media is the most popular and powerful digital channel for reaching and interacting with your audience. It allows you to build awareness, trust, loyalty, and advocacy for your brand, as well as generate leads, conversions, and sales. Social media also enables you to monitor and respond to feedback, reviews, questions, and complaints from your customers and prospects. Social media requires skills in strategy, planning, scheduling, posting, engaging, analyzing, and optimizing your social media presence and performance on various platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and more.

Email marketing is one of the most effective and profitable digital channels for nurturing and retaining your audience. It allows you to deliver personalized, timely, and relevant messages to your subscribers, based on their interests, behaviors, and actions. Email marketing also helps you increase your traffic, conversions, and sales, as well as build loyalty and referrals. Email marketing requires skills in strategy, segmentation, design, copywriting, testing, delivery, and analysis of your email campaigns and newsletters.

Data analysis is the key to measuring and improving your digital strategy. It helps you track and evaluate your performance, results, and ROI across different digital channels and activities. It also helps you identify your strengths, weaknesses, opportunities, and threats, as well as discover new trends, patterns, and insights that will inform your future actions and decisions. Data analysis requires skills in collecting, processing, interpreting, and presenting data from various sources and tools, such as Google Analytics, Google Search Console, Facebook Insights, Google Ads, and more.

Project management is the skill of organizing, coordinating, and executing your digital strategy. It involves defining your goals, objectives, scope, budget, timeline, and deliverables for your digital projects. It also involves managing your resources, tasks, risks, issues, and stakeholders throughout your digital projects. Project management requires skills in planning, communication, collaboration, problem-solving, and leadership, as well as knowledge of project management tools and methodologies, such as Agile, Scrum, Kanban, and more.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Digital Strategy

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