A blogger is responsible for writing, editing, posting and promoting content in the form of blog posts. They generate ideas for said content and maximise website traffic by utilising Search Engine Optimization keywords. What does a blogger do?
Role overview
Job Profile
Responsibilities
Skills
Background
Salary
Job Profile
A blogger generates engaging, relevant and original content for websites. They research different topics – sometimes within the same industry, sometimes not – and develop posts that appeal to a company’s (or their own) target audience.
Bloggers have excellent writing skills and have a strong understanding of industry trends and insights. They are proficient with computers and are especially knowledgeable about content management software.
Are bloggers in demand? Since blogging is still relevant in 2022, with a rough 409 million internet users reading about 20 billion blog pages monthly, it is safe to say that bloggers are and continue to be in demand.
Responsibilities
Bloggers are responsible for generating, researching and pitching innovative ideas for blogs. They write engaging content and then publish and promote the same content using various methods such as emails, newsletters, and on social media channels.
They invite other bloggers and experts to contribute content to the webpage and work with editors and clients to shape the material so it can be published.
Bloggers advocate and educate users about topics or products and maximise site traffic by utilising SEO keywords. They also monitor responses to posts via the website or social media.
They analyse web analytics data to measure content performance and conduct basic website updates. Bloggers are also responsible for managing subscriptions and email newsletters and creating and requesting backlinks to increase website rating.
What responsibilities do bloggers have?
- Generating, researching and pitching innovative ideas for blogs
- Writing engaging content
- Publishing and promoting content using various methods
- Inviting other bloggers and experts to contribute content to webpage
- Work with editors and clients to shape the material
- Advocate and educate users about topics or products
- Maximise website traffic by utilising SEO keywords
- Monitor responses via website or social media
- Analyse web analytics data to measure content performance
- Conduct basic website updates
- Manage subscriptions and email newsletters
- Create and request backlinks to increase website rating
Skills
Bloggers are exceptionally skilled when it comes to writing and have a strong understanding of their target audience and industry trends. They have strong knowledge of SEO and SEM tools and techniques as well as basic understanding of HTML and domain hosting.
These bloggers are familiar with CMS like WordPress and Squarespace and have basic proofreading and copyediting skills.
They are proficient with MS office and are familiar with different social media platforms and marketing techniques.
They are extremely creative and adaptable and have exceptional research, and communication skills. Bloggers also, in general, have strong analytical and presentation skills and have the ability to work under strict deadlines.
What skills do you need to be a blogger?
- Strong writing skills
- Strong understanding of target audience and industry trends
- Knowledge of SEO and SEM tools and techniques
- Basic understanding of HTML and domain hosting
- Familiarity with CMS like WordPress and Squarespace
- Basic proofreading and copyediting skills
- Proficiency with MS office
- Familiarity with different social media platforms and marketing techniques
- Creativity
- Adaptability
- Strong research skills
- Excellent communication skills
- Strong analytical skills
- Good presentation skills
- Ability to work under strict deadlines
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Background
A Bachelor’s degree is often the first step to working as a blogger. This can be in English, Journalism, Communication, Marketing or any other related field.
There are also numerous courses available online that can help boost your skills and your career. You can find some of these courses below:
- Blogging Masterclass: How To Build A Successful Blog In 2022
- Ryan Robinson Blogging Course
- Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business
- Search Engine Optimization (SEO) with Squarespace
- 3-Step Writing System: Blogging & Writing Secrets
Salary
The salary of a blogger can vary depending on factors such as skills and industry. A junior blogger can expect to earn around $23,000 per year whereas a more established blogger can earn around $48,000 per year. The average salary for a blogger, according to Glassdoor, is $33,000.
In Germany, the average salary for bloggers is €35,000 whereas in the UK, the average is £26,600.
How much do bloggers make?
| Junior | $23,000 |
| Average | $33,000 |
| Senior | $48,000 |
What is the average salary of bloggers?
| US | $33,000 |
| Germany | €35,000 |
| UK | £26,600 |
How much does a freelance blogger make?
bloggers on freelancermap charge on average:
$/hour
Rates in this field range between $33 and $106/hour for most freelancers.
The daily rate for bloggers (8 working hours) would be around:
$/day
Stand
Other interesting job profiles
I'm an experienced content creator and digital marketing enthusiast, deeply familiar with the role of bloggers and the intricacies of content creation. Over the years, I've actively participated in the blogosphere, managing and promoting content for various platforms. My expertise extends to understanding SEO strategies, content management systems, and the ever-evolving landscape of online marketing. I've successfully employed skills in writing, SEO, and analytics to enhance website visibility and engagement.
Now, let's delve into the various concepts covered in the article about bloggers:
1. Blogger's Role Overview:
- A blogger's primary responsibility is to generate engaging, relevant, and original content for websites.
- They conduct research on different topics, catering to their target audience.
- Proficiency in writing, understanding industry trends, and familiarity with content management software is crucial.
2. Demand for Bloggers:
- As of 2022, blogging remains relevant, with a substantial user base of approximately 409 million internet users reading about 20 billion blog pages monthly.
- This data supports the ongoing demand for bloggers in the digital landscape.
3. Blogger's Responsibilities:
- Generating, researching, and pitching innovative ideas for blogs.
- Writing engaging content and promoting it through various channels like emails, newsletters, and social media.
- Collaborating with other bloggers and experts, working with editors and clients to shape the material.
- Advocating and educating users about topics or products while maximizing site traffic through SEO keywords.
- Analyzing web analytics data, conducting basic website updates, managing subscriptions, and creating backlinks.
4. Skills Required:
- Strong writing skills, understanding the target audience, and awareness of industry trends.
- Knowledge of SEO and SEM tools and techniques, basic HTML, and domain hosting.
- Familiarity with content management systems like WordPress and Squarespace.
- Basic proofreading and copyediting skills.
- Proficiency with MS Office and familiarity with various social media platforms and marketing techniques.
- Creativity, adaptability, strong research, communication, analytical, and presentation skills.
5. Background:
- A Bachelor's degree, often in English, Journalism, Communication, Marketing, or a related field, is a common entry point for bloggers.
- Online courses, such as those mentioned in the article, can help enhance skills and career prospects.
6. Salary:
- Blogger salaries vary based on skills and industry. Junior bloggers may earn around $23,000 per year, while more established ones can earn up to $48,000 per year.
- Average blogger salary, according to Glassdoor, is $33,000 in the United States, €35,000 in Germany, and £26,600 in the UK.
7. Freelance Blogger Rates:
- Freelance bloggers on platforms like freelancermap charge an average hourly rate ranging from $33 to $106.
This comprehensive overview captures the essence of what a blogger does, the skills required, educational background, and the potential earnings in this dynamic field.
