What Does Cash Flow Positive Mean and Why Is It Important? (2024)

Cash flow provides a better understanding of a firm’s liquidity, flexibility, and overall financial health. Business activities generally involve cash inflow via income from sales revenues and cash outflow via fixed and variable expenses. For a business to be cash flow positive, its cash inflow should exceed the cash outflow. Positive cash flow is essential for any business to survive, prosper, and sustain long-term growth.

Cash flow positive: What is it?

Cash flow positive simply means more cash coming in than going out. This metric indicates that a business has enough working capital to cover all its bills and will not need additional funding.

What Does Cash Flow Positive Mean and Why Is It Important? (1)

Additionally, a consistently positive cash flow infers that the business can add to its assets and create value for its shareholders.

The reasons why positive cash flow is vital for a business, are:

  • Helps make better decisions for the future: Knowing the exact amount of money going in and out of the company allows its management to make decisions based on accurate information. Being cash flow positive provides the platform to make significant purchases for the company's future.
  • Helps in taking expansion decisions: Business expansion can be risky, as it involves spending large amounts of cash required to grow a business. Effective cash flow management indicating a positive cash flow can help an organisation's leaders determine the most appropriate time for expansion.
  • Helps maintain good business relationships with third parties: Being cash flow positive can avert awkward situations where there aren't enough funds available to pay suppliers, contractors, or other third parties and help maintain a good relationship with them.

What Does Cash Flow Positive Mean and Why Is It Important? (2)

How do you make your business cash flow positive?

To become cash flow positive, liquid assets or cash generated from the company's operating activities must exceed the money spent to keep it running. If your business is struggling with cash flow, here are a few measures to make your business cash flow positive:

  • Maintaining a buffer fund: The first pillar of positive cash flow is always to be prepared for the worst. That’s why it’s essential to have some buffer cash on hand. Most accountants usually advise a minimum of one month’s operating expenses as an available cushion or at least have enough money to cover the next payroll period.
  • Improving your receivables: Outstanding invoices and delayed client payments are the biggest cash flow hurdles, especially for small businesses. Measures can be taken to improve cash collection by encouraging clients to pay on time (follow-up and execute late penalties on invoices) and being proactive about payment collection (setting up online payments and auto-pay functions).
  • Managing your payables: You can negotiate your accounts payable with vendors. Restructuring your payments to vendors creates a more balanced income for your business. Also, cut unnecessary expenses that do not add value to your business.
  • Paying taxes regularly: Evade a windfall of expenses by assessing and regularly paying off estimated income taxes to the state and federal authorities every quarter.
  • Reviewing business operations: Several business operations can be reevaluated and updated for efficiency. Identifying processes that can be outsourced helps in substantial cost-cutting. Apart from outsourcing, you should continuously monitor, evaluate, and improve other areas of operation to determine efficiency gaps to enhance savings.
  • Managing inventory effectively: Effective inventory management is critical to improving cash flow. Particularly for a small business, inventory is equivalent to cash; the business owner should adjust inventory as needed and turn inventory quickly.
  • Reviewing finance/loan options: Various options available for financing to obtain extra funds should be carefully evaluated. Options, such as loans from banks/non-banks, invoice financing, invoice factoring or business line of credit, must be weighed carefully before you finally zero down.

Does positive cash flow imply that the business is profitable?

Cash flow positive vs profitable: Cash flow is the cash a company receives and pays, but profit is the total revenue after disbursing all business expenses. Although being cash flow positive in most situations implies that the company is incurring profits, the two aren't the same.

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash. In both cases, the business is cash flow positive but not profitable.

Similarly, in the case of a start-up business, a positive cash flow doesn't necessarily prove that the company is profitable. The liquidity could result from factors other than profit (loan funds or stocks sold at a loss, etc.).

  • Cash flow positive vs break-even: The break-even point is when the business's profit equals zero, and cash flow is neither positive nor negative. At this point, the total cash outflow equals the business's cash inflow.
  • Cash flow positive vs negative: Cash flow is deemed negative when a business has more cash outgoing than the money coming in. In a cash flow negative situation, a company cannot cover its expenses from its sales alone. Instead, it requires funds from assets and financing to bridge the difference.

Key takeaways

Being cash flow positive implies that the business is liquid or solvent.Businesses should ensure that their revenues exceed expenses, creating a positive cash flow and generating profit.

While there’s no magic wand or switch you can flip to turn your business cash flow positive overnight, you can surely take the needed steps to manage your cash flow.

Becoming and remaining cash flow positive is a long-term business journey. Remaining alert, frequent cash flow monitoring and tracking, and making all necessary corrections shall eventually take you there.

What Does Cash Flow Positive Mean and Why Is It Important? (2024)

FAQs

What Does Cash Flow Positive Mean and Why Is It Important? ›

Positive cash flow indicates that a company's liquid assets are increasing, enabling it to cover obligations, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges.

Why is positive free cash flow important? ›

The upshot: Positive free cash flow means you have sufficient money to invest back into the business for growth or to distribute to shareholders. Negative free cash flow could portend that you'll need to raise money to pay the rent or there's a potential for healthier competitors to outperform you in the market.

Do you want a positive or negative cash flow? ›

Companies and investors naturally like to see positive cash flow from all of a company's operations, but having negative cash flow from investing activities is not always bad. To make an evaluation of a company's investing activities, investors need to review the company's particular situation in greater detail.

How do you use positive cash flow? ›

11 Strategies to Help Generate Positive Cash Flow
  1. Bootstrap the Business.
  2. Talk With Vendors to Negotiate Terms.
  3. Save on Production Cost with Technology.
  4. Delay Expenses.
  5. Start a Partner Referral Program.
  6. Have Operating Assets.
  7. Send Invoices Early.
  8. Check Your Inventory.

Is positive cash flow the same as profit? ›

Profit is defined as revenue less expenses. It may also be referred to as net income. Cash flow refers to the inflows and outflows of cash for a particular business. Positive cash flow occurs when there's more money coming in at any given time, while negative cash flow means there's more money out.

What is the significance of a positive cash flow? ›

Positive cash flow indicates that a company's liquid assets are increasing, enabling it to cover obligations, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges.

What is the disadvantage of positive cash flow? ›

The main disadvantage of generating a positive cash flow is that because you're receiving extra income, you'll have to pay more tax.

What is cash flow in simple words? ›

What is Cash Flow? Cash flow refers to the net balance of cash moving into and out of a business at a specific point in time. Cash is constantly moving into and out of a business.

Can you be profitable with negative cash flow? ›

One-off occurrences of negative cash flow are normal and inevitable in business. However, when negative cash flow stretches for months, you should be worried. If your expenses continuously outweigh revenue, it will become for you to meet up with running costs, break-even, and make a profit.

What is a healthy cash flow? ›

Healthy cash flow FAQ

It's consistently maintaining positive cash flows over time and strategically timing cash inflows and outflows, allowing the business to meet not only its short-term obligations, but also cover unexpected expenses and invest in opportunities for growth.

Is cash flow the same as profit and loss? ›

Cash flow is important because it shows how much money a business has available to meet its obligations. Profit and loss, on the other hand, is a measure of whether a business is making money or not.

Does cash flow include owners' salary? ›

01 May Calculating Cash Flow (Appraiser vs. Lender) Seller's Discretionary Earnings (SDE) is an integral cash flow stream for small businesses. SDE encompasses all cash flows paid to a single owner-operator, including an adjustment for owner's salary, discretionary expenses and nonrecurring income/expenses.

Is it good to have a positive cash flow from financing activities? ›

If cash flow is positive, that means the business has engaged in more new debt or equity financing activities that bring cash in than it engaged in debt repayments. This is a great thing for cash on hand, as it may allow the business to expand, or stay alive during early-stage product development.

What is more important, cash flow or profit? ›

While profit is the goal – and an indicator of financial health – cash flow is the lifeblood of an organisation, keeping operations ticking over on a day-to-day basis. For a growing business, both cash flow and net profit are important, but in the short-term, cash flow is probably the number one concern.

Why is cash flow so important? ›

With an accurate cash flow statement, you'll know the exact amount of funds you have available at any given moment. This is vital because any plans and decisions you make must be supported by accurate information.

Why is positive cash flow from operating activities important? ›

The cash flow from operating activities formula shows you the success (or not) of your core business activities. If your business has a positive cash flow from operating activities, you may be able to fund growth projects, launch new products, pay dividends, reduce the company's debt, and so on.

Why is having a positive cash flow good liquidity important for a business? ›

A strong cash position allows businesses to leverage their financial health for more favourable borrowing terms. In essence, maintaining a healthy cashflow serves as the cornerstone of financial health for any business. It fosters stability, facilitates growth, and grants greater control over the financial future.

Why free cash flow has such an important effect on firm value? ›

Free cash flow is arguably the most important financial indicator of a company's stock value. A positive FCFF value indicates that the firm has cash remaining after expenses. A negative value indicates that the firm has not generated enough revenue to cover its costs and investment activities.

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