What Happened to the Celsius? | The Choate News (2024)

FAQs

Why is Celsius getting discontinued? ›

Despite its popularity, the decision to no longer sell Celsius came after a highly caffeinated substance, guarana, was found in it. Guarana beans contain 2-8% caffeine, as opposed to 1-3% in coffee beans, meaning that a can of Celsius is the equivalent of four to five cups of coffee.

The primary ingredients include synthetic caffeine, artificial sweeteners (such as sucralose), and various stimulants.

When combined with other lifestyle factors, drinking CELSIUS beverages each day is safe for most consumers. Those who have adverse reactions to CELSIUS Energy products likely have pre-existing health conditions, are drinking too many cans of CELSIUS beverages per day, or are consuming too much caffeine in general.

“The biggest issue was a failure of risk management,” Timothy Cradle, Celsius' former director of financial crimes compliance, told CNBC in an interview. “I think Celsius had a good idea, they were providing a service that people really needed, but they weren't managing risk very well.”

CELSIUS contains MetaPlus®, a proprietary blend that enacts thermogenesis to accelerate metabolism and increase caloric burn in conjunction with exercise.

Celsius intends to wind down its own operations as part of its emergence from bankruptcy. It shut down its mobile and web apps on February 29, 2024.

If you have too much for too long, it can result in a more serious liver injury. "You can turn jaundiced," Volk said. "Some turn yellow, and in rare cases, it can even lead to liver failure." CELSIUS also contains 200 mg of caffeine per can.

The largest nutritional difference between Red Bull and Celsius is the caffeine and sugar levels. A can of Celsius is 10 calories and contains none of the sugar carbs Red Bull does; instead, Celsius uses 2.5-times the caffeine (80mg vs. 200mg) in each can.

A healthy adult can consume around 400 milligrams of caffeine daily, which means you can safely have about four cups of coffee in a day unless otherwise advised by your doctor. Consumption of 200 milligrams of caffeine doesn't cause any significant harmful effects in healthy people.

Energy Drinks and Gums

Because the acidity of energy drinks can break down or demineralize your enamel, this can cause tooth sensitivity. The enamel serves to protect the softer, underlying parts of the teeth and prevent bacteria from causing damage. As the enamel wears down, the gums become more susceptible to damage.

How long does Celsius last in your system? ›

Caffeine has a half-life of about five hours. This means five hours after consuming one Celsius containing 200mg of caffeine, 100 mg will remain in your body. Every five hours, the level is cut in half. Therefore Celsius advertising claims to provide a sustained energy source.

But, the ban stretches far beyond the NCAA; Celsius is also not approved by the Federal and Drug Administration (FDA) due to its use of guarana.

CAFFEINATED ENERGY DRINKS. The Canadian Food Inspection Agency issued a recall Monday for Celsius and JST WRK caffeinated energy drinks due to improper caffeine content and labelling issues. The energy drinks are in addition to the previous various brands that have been recalled since July.

In prior quarters, the distributor bought a bit too much of Celsius inventory and is now slowing its purchases in 2024, which is causing a revenue growth slowdown. Investors did not like this development and have sold off Celsius stock.

Celsius energy drink has more caffeine than a normal cup of coffee. Caffeine can cause palpitations, tachycardia, and heart failure. Chugging energy drinks can spike blood pressure and heart rate. It might lead to arrhythmias and tachycardia induced cardiomyopathy.

Not FDA Approved

Because it is not FDA-approved. Guarana, one of the main ingredients of Celsius, lacks FDA approval. This means that there could be a possible higher intake of caffeine than we know is in the drink. Guarana is a Brazilian plant that is well known for its energy-increasing properties.