What Is a Common Stock? Learn The Basics. | The Motley Fool (2024)

Common stock is a representation of partial ownership in a company and is the type of stock most people buy. Common stock comes with voting rights, as well as the possibility of dividends and capital appreciation. You can find information about a company's common stock in its balance sheet.

What Is a Common Stock? Learn The Basics. | The Motley Fool (1)

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What is a common stock, and why do people invest in it?

What is a common stock, and why do people invest in it?

Simply put, each share of common stock represents a share of ownership in a company. If a company does well, or the value of its assets increases, common stock can go up in value. An asset is any resource that holds value. On the other hand, if a company is doing poorly, common stock can decrease in value. Shares of common stock allow investors to share in a company's success over time, which is why they can make great long-term investments.

In general, common stock comes with the right to vote for corporate directors, as well as the right to vote on policy changes and stock splits. There are a few exceptions to this rule, however, such as companies that have two classes of common stock -- one voting and one non-voting. Alphabet (Google) is one example of this. The company's class A shareholders (GOOGL 2.09%) have voting rights, while its class C shareholders (GOOG 1.98%) do not.

Some companies choose to distribute some of the profits on their balance sheet to common stockholders in the form of dividends, and each common stockholder is entitled to a proportional share. For example, if a company declares a dividend of $10 million and there are 20 million shareholders, investors will receive $0.50 for each common share they own.

The other main type of stock is called preferred stock and works a bit differently. The main difference is that preferred stock has a fixed, guaranteed dividend, while common stock dividends can change over time or even be discontinued. For this reason, share prices of preferred stocks generally don't fluctuate as much as common stock.

The bottom rung of the ownership ladder

The bottom rung of the ownership ladder

Common shareholders have the most potential for profit, but they are also last in line when things go bad. In the event of bankruptcy, holders of common stock have the lowest-priority claim on a company's assets and are behind secured creditors such as banks, unsecured creditors such as bondholders, and preferred stockholders.

As a result, when companies liquidate or go through a bankruptcy restructuring, common stockholders generally receive nothing, and their shares become worthless.

Common stock on a balance sheet

Common stock on a balance sheet

Equity is the value of what the stockholders own. On a company's balance sheet, common stock is recorded in the "stockholders' equity" section. This is where investors can determine the book value, or net worth, of their shares, which is equal to the company's assets minus its liabilities.

The main point to remember is that the total stockholders' equity is the book value of the stock, but that doesn't necessarily mean the stock trades for this amount. Rapidly growing companies may trade for several times their book value, while riskier or struggling companies may trade at a discount.

Related investing topics

Is Common Stock an Asset or a Liability?Assets or liabilities? We explain accounting for common stock.
Common Stock vs. Preferred StockNot all shares are created equal. The type you choose should depend on your goals.
Preferred StocksA bond that trades like a stock? Preferred stock can have the best (and worst) of both worlds.
Types of StocksStocks come in all different sizes and varieties. We break it down.

Common stock is the default

Common stock is the default

When buying a stock, investors don't have to wonder exactly what type of stock it is. Common stock is the default. Preferred stock will indicate in the name that the shares are preferred. Common stock is called common for a reason.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Matthew Frankel, CFP® has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet. The Motley Fool has a disclosure policy.

What Is a Common Stock? Learn The Basics. | The Motley Fool (2024)

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What are the 10 best stocks to buy according to Motley Fool? ›

The top 10 stocks to buy in September 2024
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What are the basics of common stock? ›

Common stock represents ownership in a corporation and is the most common type of stock, also known as common shares, ordinary shares, or voting shares. Common stocks are one of the most prevalent forms of equity ownership in a company.

What is common stock quizlet? ›

Common stock is a negotiable (transferable) security. common stockholder. "owner" of a corporation.

What is an example of a common stock? ›

Because of this, common stock is referred to as an equity security. Example: Coca-Cola is the issuer of Coca-Cola stock. Example: the investor is long (owns) 100 shares of GE stock. Example: the investor goes long (buys) 100 shares of GE stock.

What is the rule of 72 Motley Fool? ›

Applying the Rule of 72, you simply divide 72 by 10. This says the investment will need to go up 7.2% annually to double in 10 years. You could also start with your expected rate of return in mind. Perhaps you expect a stock to go up in value by 15% annually.

What does the Motley Fool recommend for 2024? ›

The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, MercadoLibre, Meta Platforms, Salesforce, and Taiwan Semiconductor Manufacturing.

Can you make money on common stock? ›

Performance. Common stocks have been proven to perform better than bonds and deposit certificates. This investment brings higher returns through capital gains and dividends anytime the company's stock valuation rises.

Which one thing do you always have with common stock? ›

Common stock isn't just common in name only; this type of stock is the one investors buy most often. It grants shareholders ownership rights, allows them to vote on important decisions such as electing the board of directors and gives them a say in certain policy decisions and management issues.

What are the very basics of stocks? ›

Stocks are a type of security that gives stockholders a share of ownership in a company. Companies sell shares typically to gain additional money to grow the company. This is called the initial public offering (IPO). After the IPO, stockholders can resell shares on the stock market.

Why do you buy common stock? ›

Common stock tends to outperform preferred shares and offers the greater potential for long-term growth. If a company does well, the value of a common stock can go up. But keep in mind, if the company does poorly, the stock's value normally goes down.

What is the general common stock? ›

Common stock is a share of a corporation. Common stockholders in the U.S can elect a board of directors and vote on policies. These shareholders have rights to company assets only after preferred shareholders, bondholders, and others are paid in full.

What goes under common stock? ›

Common stock is a representation of partial ownership in a company and is the type of stock most people buy. Common stock comes with voting rights, as well as the possibility of dividends and capital appreciation. You can find information about a company's common stock in its balance sheet.

What is a common stock for dummies? ›

Common stock is an ownership share in a company that may come with voting rights and dividend payments. Common stock differs from preferred stock in its voting rights, dividend payments and liquidation priority.

What are the disadvantages of common stocks? ›

One of the biggest drawbacks of common stock shares is that investors are paid last. So if a company goes bankrupt, for example, the preferred stock shareholders, creditors and anyone else the company has to pay would take precedence over common stock shareholders.

What is the risk of common stock? ›

Risk of Common Stock

Common stock can be very volatile and is generally considered a high risk investment class. In the case of liquidation of the business, owners of common stock are last in line behind creditors, bondholders, and preferred stockholders.

What are the 10 best stocks to own right now? ›

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Company (ticker)Analysts' consensus recommendation scoreAnalysts' consensus recommendation
UnitedHealth Group (UNH)1.27Strong Buy
Nvidia (NVDA)1.30Strong Buy
Microsoft (MSFT)1.32Strong Buy
Amazon.com (AMZN)1.34Strong Buy
15 more rows

What is Motley Fool's all in buy stock? ›

We regularly see similar ads from the Motley Fool about “all in” buy alerts, sometimes also called “double down” or “five star” buys, and they're generally just the type of steady teaser pitch that they can send out all year, over and over with no updates, to recruit subscribers for their flagship Motley Fool Stock ...

What is the Motley Fool's top 5 AI stocks? ›

The Motley Fool has positions in and recommends Alphabet, Amazon, Meta Platforms, Nvidia, and UiPath.

What does Motley Fool recommend? ›

The Motley Fool's approach to investing prioritizes buying and holding quality stocks for long periods of time. We focus the most on the business fundamentals of the companies in which we invest, rather than on their stocks' short-term price changes.

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