Why is big data analytics important?
Now you know what big data analytics is. But why does it matter? And most importantly, how can the understanding and use of big data assist us?
Data is woven into the everyday fabric of our lives. With the rise of mobile, social media, and smart technologies associated with the Internet of Things (IoT), we now transmit more data than ever before—and at a dizzying speed. Thanks to big data analytics, organizations can now use that information to rapidly improve the way they work, think, and provide value to their customers. With the assistance of tools and applications, big data can help you gain insights, optimize operations, and predict future outcomes.
This ability to derive insights to inform better decision making is why big data is important. It's how a retailer might hone their targeted ad campaigns, or how a wholesaler might resolve bottlenecks in the supply chain. It's also how a health care provider might discover new options for clinical care based on patient data trends. Big data analytics enables a more holistic, data-driven approach to decision-making, in turn promoting growth, efficiency, and innovation.
Now that you know the importance of big data, as well as the importance of data analytics, let's dive into how big data analytics works.
