What is digital management? (2024)

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June 19, 2023

According to a study carried out by the Adigital association In collaboration with Boston Consulting Group, the digital economy has grown to reach 22.6% of the Spanish GDP. More and more companies need digital tools to improve their processes in a changing environment. In this context, digital management is positioned as an essential discipline to achieve business success.

digital management covers various areas such as data analysis and digital business transformation. These areas are intertwined to achieve comprehensive management. In this way, organizations adapt to market changes and take advantage of the advantages that technology offers.

At the Intercontinental University of Business (UIE) we are committed to the training of qualified professionals in the digital field. Therefore, we invite you to read this article where we will delve into the key concepts of digital management.

**What does digital management consist of in the business world?**

Digital management refers to the set of actions focused on the planning and execution of digital strategies in order to meet the company’s objectives.

The benefits ofdigital management are the following:

It allows you to effectively manage the company’s online presence.
Increases the organization’s online visibility and reach.
Improve the customer’s online experience.
Increase sales and return on investment (ROI) through digital actions.

What are the tools used in a digital management strategy?

These are some of the tools used:

Content management platforms (CMS): These allow you to manage and publish content online. Some examples are WordPress, Wix and Drupal.
Search engine optimization (SEO) tools: SEO allows you to improve the organic positioning of the company in search engines. This increases your visibility and traffic to your website.
Web analytics tools: are used to collect and analyze data about user behavior. One of the most used tools is Google Analytics.
Customer relationship management (CRM) tools: help manage customer information with the goal of facilitating the segmentation and personalization of digital marketing actions strong>. An example is HubSpot.
Digital advertising platforms: These allow the management and optimization of online advertising campaigns. Google Ads and Meta Ads are some of them and are used to attract potential customers through ads.

The digital manager will be in charge of implementing strategies using these tools. This professional has the responsibility of managing and supervising all the company’s digital strategies.

Who is the digital manager?

The role of the digital manager is acquiring greater relevance in the digital environment. Its main objective is to drive the growth of the company through effective digital strategies to reach more potential customers.

In addition, the digital manager leads the digital processes and transmits their vision to the entire organization. Your knowledge and experience are fundamental to the success of the digital project. strong>

**How to train in digital management?**

At UIE, we offer the Executive Master in Digital Management, a program that lasts 9 months . During this period, you will have training in digital skills focused on enhancing data and mastering new information technologies. Among them, Blockchain technology and Artificial Intelligence (AI) stand out.

The Master is aimed at:

Professionals with at least 5 years of experience.
People who would like to become responsible for Digital Marketing, manager of technological projects, responsible for the Digital Transformation of a company or responsible for Data Analysis and Artificial Intelligence.
To those who are passionate about new technologies.
University graduates with an intermediate level of English (B1).

Why study an Executive Master in Digital Management at the UIE?

You will gain international experience.

The Master’s degree culminates with an international stay personalized according to your specialty. We have selected outstanding business schools with recognition in the QS rankings. These institutions of excellence will provide you with a unique experience to enrich your business skills and global perspectives.

You will develop leadership skills.

In the Master’s degree you will learn to be an agent of change in your organization, as you will develop the necessary capabilities to lead in challenging and constantly evolving environments. This approach will allow you to become a flexible leader and guide your team to success in complex situations.

You will work on real application projects.

During the Master’s program, you will have the opportunity to carry out a real consulting project in which you will apply the skills, knowledge, and tools acquired. In addition, you will have the support and advice of a tutor with experience in digital transformation projects.

As you have read throughout the article, digital management is a powerful discipline for business because it allows you to implement effective digital strategies and reach a broader audience. At UIE, we invite you to explore our university model focused on improving your digital skills and begin forging your path to success in the digital world .