What is the difference between a go-to-market strategy and a go-to-market launch?
As we’ve mentioned, a GTM strategy and a go-to-market launch are similar but distinct from one another. Both focus on successfully bringing a new product or service to target audiences, but they are actually two different phases of this process.
A GTM strategy covers the entirety of the go-to-market process — your GTM strategy will include competitor research, marketing, and sales strategies, and plans for the product’s launch. A GTM launch, on the other hand, is just one part of the larger GTM strategy. Think of the launch as a point on your strategy’s roadmap, not as an entirely different area.
A solid GTM strategy and GTM launch are crucial to success, and teams must ensure that their product is ready for the market before considering whether to launch. Check out our FAQ on go-to-market readiness for more.
