The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.
What are the 4Ps?
The 4Ps of marketing are also known as the product, price, place, and promotion. They refer to the broad areas marketers need to consider when designing a marketing strategy.
What are the 4Cs?
4Cs are also known as the Customer, Cost, Communication, and Channels. While they are all different aspects, there is a complex relationship between each of them that marketers need to consider to achieve their goals.
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Difference between 4Ps and 4Cs of marketing
The main difference between a 4Ps and an 4Cs is while both marketing metrics are similar in that they represent four different areas that marketers need to consider, their main difference is what they define for each factor.
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions. They’re useful in gaining a greater understanding of what you need to be focusing on when it comes to optimizing your marketing strategy.
By knowing the difference between the two matrices and the factors they measure, marketers will have a better idea of how to improve their marketing strategy. This is because each one requires a different type of thinking depending on what you are trying to achieve.