What is virtual staging - PenEx Insurance (2024)

As the housing market has steadily increased over the past several years, so has buyers’ use of online tools when shopping for their home. Digital photographs account for nearly 90% of home buyers’ first interaction and research of a home, according to Zillow. This leads to the big question, what is virtual staging’s future?

Since over half of home buyers purchase a home they found online, we see virtual furniture as a “must-have” for potential buyers to visualize themselves living in a home they’re viewing. If you wonder, what is virtual staging? Then consider an empty, tenant-occupied, or unfinished remodel. Virtual staging offers you the perfect digital touch you need to really elevate a home’s appeal for a successful sale.

What is Virtual Staging?

Beautifully staged homes are appealing to home buyers because they can picture themselves in the home, not only standing in a room but living in the home. When physically staging a home isn’t feasible, what is virtual staging’s appeal? It gives the seller and their realtor the ability to take real estate photos and embed furniture, wall art, window treatments, flooring like rugs, carpet or tile, brighter paint colors, light fixtures, and welcoming décor. Using sophisticated graphics software, items are added or removed with the appropriate depth angles and lighting to give the home’s photos a nearly indistinguishable appearance from the real thing.

Pros to Virtual Staging

At a fraction of the cost to physically stage a home, the cost savings of virtual staging is a pro. What are virtual staging benefits beyond the cost? As most buyers begin their home buying process online, digital photos are how they will first interact with the home. Sellers want these to be the best they can be. These staged photographs help viewers filter out and prioritize the homes they want to visit in person. Sellers looking to reach a wider population can offer different versions of a staged room to attract a diverse audience.

But what are virtual staging benefits for empty, unfinished, or occupied homes? A large perk is that residents are not required to leave the premises for the staging design and photography. Personal items like family photos can be easily removed digitally. An empty or unfinished room can be portrayed as finished in many different styles with unlimited décor options. Empty rooms are difficult for potential buyers to visualize themselves living in a space but with the help of a virtually staged photograph to accompany them as they stand in the living room of their dreams, they’ll find it easier to connect with the space.

Cons to Virtual Staging

While there are many benefits of virtual staging for rental properties or lower-priced listings, there can be some downsides. If the home has been virtually staged in the online listing and then the home buyer walks into an empty or dreary home, they could be turned off. Potentially, finding it difficult to connect with the home and retract or delay important decisions. Similarly, to avoid confusion if the listing has a note or a watermark on the photos that the home’s been virtually staged, some homebuyers could immediately dismiss the listing assuming something’s wrong with the home.

Finally, virtually staged home pictures can look fake or even animated when old software technology or mediocre editing is used and are considered a red flag by some buyers. Even though high-tech graphics and virtual staging technologies have advanced exponentially over recent years, most buyers that have been house hunting for a while can still tell when a photo’s been digitally enhanced. They may dismiss the listing assuming they’ll be disappointed if they see it in person. When it comes down to it, if the seller has the means for professional staging services, it’s better for both sides that the home is shown in the listings as it will be purchased.

What Does This Mean for Live & In-Person Home Stagers?

Live and in-person home stagers should not be concerned about losing business because the benefits for virtual staging are minimal compared to the benefits of buyers being in a well-staged room. So what is virtual staging going to do for conventional home stagers? Virtual staging will give your skills and abilities a modern makeover enhancing your business and expanding your clientele. Homes previously thought to be a low-profit listings now have the opportunity to bring in multiple, higher offers with a virtually staged home!

Home Stager Insurance by PenEx

Whether you stage a home in the traditional fashion or dive into virtual staging, call PenEx for a quote and protect your business from serious injury and financial liabilities. With professional liability insurance for home stagers, we offer your business the protection and risk management services they need to be successful at their jobs. Call PenEx at (877) 438-7369 or enter your information in our online form for your free quote today!

What is virtual staging - PenEx Insurance (2024)

FAQs

What is a virtual staging? ›

Virtual home staging is when a graphic editor expertly designs a room using virtual decor, generating a highly realistic photograph for prospective buyers to view online. Of course, the interior design only exists in virtual reality.

Is virtual staging a good idea? ›

In a sense, virtual staging could be considered the most honest form of staging. It helps buyers see the home's full potential, but doesn't impact the home's physical state at all. Prospective buyers have the visual of what the home could be, but there is nothing in the space to hide or distract from reality.

How do realtors do virtual staging? ›

Virtual staging is a creative way to transform an empty or outdated room into a cozy and attractive space for potential homebuyers. Professional virtual stagers use high-resolution photos combined with computer imaging software to digitally add furniture, area rugs, potted plants—the works to your real estate images.

What does digitally staged mean? ›

Virtual staging, also known as digital staging, involves the complete digital furnishing of a property. Our skilled designers begin with an empty space and utilize a variety of techniques, including 3D modeling, Photoshop, and rendering software, to transform it into an attractively staged room.

Do your own virtual staging? ›

VisualStager lets you stage a vacant property by yourself. We can also remove any existing furniture from your photos. After you have staged a home, you can share the JPG images of each room on your website and MLS listing or create a Flare.

What does virtual staging cost? ›

How Much Does It Cost to Virtually Stage a House? The cost of virtually staging a home can range from $72 to $360, depending on factors such as the number of photos to be staged, and the provider you select.

What is the difference between real and virtual staging? ›

Real estate staging or traditional staging involves bringing in existing furniture and other items to stage the physical property. With virtual staging, photos of the empty or partially furnished home are edited to add furniture, art, and other decorative elements.

Is virtual staging ethical? ›

Ethical virtual staging respects the buyer's right to make an informed decision based on accurate information. This respect for the buyer's decision-making process is fundamental to ethical business practices.

How do stagers make money? ›

Three types of home stagers

As a home stager, your revenue is based on referrals from happy customers, partnerships with real estate agents, and the success of your marketing efforts within your area.

What is an example of a virtual staging disclaimer? ›

Here's a sample disclaimer you can add to your listing description: “Some images included in the listing have been virtually staged to help showcase the intended use and true potential of spaces in the home.

Is real estate staging worth it? ›

Is staging your home worth the cost? Several studies have shown that home staging can be a worthwhile investment. By investing 1.3 percent of a home's value in staging, 73 percent of sellers saw a return of over 7.1 percent, according to RESA.

How do I start a virtual home staging business? ›

To start your own virtual home staging services company you need to choose company name, register it as a business, have a business plan, consider the market where your company will operate, hire a team or learn how to do the staging yourself, set prices for your staging services, prepare marketing, connect with agents ...

Do buyers like virtual staging? ›

While virtual staging has its advantages, it also has limitations that can impact buyer perception. One of the main drawbacks is the lack of a tangible experience. Buyers who have only seen virtually staged photos may be disappointed when they visit the property in person and find it empty.

What does this image has been virtually staged mean? ›

Virtual staging disclaimer is a legally binding disclosure that informs potential buyers or viewers that the images of a property have been digitally altered or enhanced, often to showcase its potential through the addition of virtual furnishings or modifications.

What does it mean for a photo to be staged? ›

Staged photography is a form of photography where the photographer, like a director, stages everything in advance to have full control over how their idea is visualized.

What are virtually staged photos? ›

Instead, a photographer takes photos of the vacant space and “virtually” changes the unit's decor to create a more welcoming impression. Virtual staging helps spaces stand out and makes it easier for would-be buyers to picture themselves in the home. It's also a great way to define usable space in digital listings.

How does virtual reality work in real estate? ›

VR in real estate is leveraged by agencies to attract customers and reduce their costs for visiting properties. Agencies use virtual reality to show multi-million-dollar apartments, bungalows, lands, and houses located in cream areas to potential buyers, via the VR headsets.

What do you do in staging? ›

Staging environments are used to test codes, builds and updates to ensure quality under a production-like environment before application deployment. The staging environment requires a copy of the same configurations of hardware, servers, databases and caches.

How does the staging process work? ›

They will evaluate your home's current condition, make recommendations on how to improve its overall appeal to potential buyers and marketability, and then put those suggestions into action by rearranging the furniture, bringing in new décor or helping you declutter.

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