Blogging | Content Marketing
Apply this blogging advice to articles on any platform — including Medium
Published in · 3 min read · Sep 30, 2020
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Every book and article on blogging tells you that you need great content — and I agree: Great content is essential to any blog’s success.
The flip side of great content is bad content. Bad blog content virtually guarantees that human readers and search engines will ignore your site.
So what is bad blog content?
Bad blog content is content that fits any of these descriptions:
Misleading headlines.
Your titles and headlines should be catchy and intriguing, but accurate. Don’t use annoying bait-and-switch headlines or promise more than you deliver.
Content copied from other sites with or without permission.
Search engines will penalize your site for duplicate content, and material copied without permission is a violation of intellectual property rights. Be sure you have the rights to use everything that is on your site.
Plagiarized material.
