Last updated on Jul 14, 2024
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Personal satisfaction
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Financial rewards
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Professional growth
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Social impact
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Personal goals
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Here’s what else to consider
Real estate is a competitive and rewarding career that requires dedication, passion, and resilience. But what drives real estate professionals to achieve their goals and grow their business? In this article, we explore some of the common factors that motivate real estate agents and brokers to succeed in their field.
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- Stephanie Ireland, Realtor,PMP Top Producing Realtor, Principal at The Ireland Group-I help people build wealth through real estate. As seen on HGTV…
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- Jessica Wade Realtor at eXp
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1 Personal satisfaction
One of the main reasons why real estate professionals love their job is the personal satisfaction they get from helping their clients find their dream home or sell their property at the best price. Real estate agents and brokers enjoy the challenge of matching buyers and sellers, negotiating deals, and solving problems. They also value the flexibility and autonomy of being their own boss and setting their own schedule.
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This is a hard one to answer because there is not just one aspect that generally motivates a real estate professional. That said, I think I had the best first transaction anyone could have had which has driven me to be the best real estate professional that I can be. I had a widowed mother and her two children who cried at the closing table because they never thought they would be able to buy a property after the loss of their husband/father. It was an emotional experience, but being able to help people in need like that gave me personal satisfaction that has driven me to this day. Of course, there are financial gains and professional growth, but if you can find a career that doesn't feel like a job, you have won.
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- Jessica Wade Realtor at eXp
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I have "real estate" to thank for so much. My motivation has always been to solve problems and help my clients find or sell their houses. I have grown so much personally and professionally as my time being an agent. I've learned how to interact with so many different personality types and learned how to navigate challenging situations. I didn't know that personal growth would be one of the motivators for me, but as I continue to grow and now mentor and coach other agents I see how much I've grown and that motivates me even more to learn and get better. I'm so thankful I have a career within the real estate space.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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Helping people achieve their dream of homeownership: Witnessing the joy and relief on clients' faces can be incredibly rewarding.Sense of accomplishment: Closing deals, meeting goals, and building a successful career can bring immense personal satisfaction.Intellectual challenge: The dynamic nature of the market and constant learning opportunities keep things stimulating and engaging.
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- Philip Verzun Connecting cross-border investors to European CRE investment deals through our tech-driven smart online platform. Chief Visionary Officer (CVO) at Consorto.
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The financial incentives are a major draw, yet it's the thrill of mastering the intricate commercial real estate market, building solid professional connections, and landing the ideal transaction that truly drives brokers.
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- Shondia Stroman Experienced Operations Leader |Accomplished Real Estate Professional|Thought Leader
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I purchased two primary residences in two different states with a real estate professional and gained very little knowledge or guidance from that real estate professional throughout that transaction. :Specifics were not explained and I didn't walk away from either with being any more informed. This drives me to empower and educate my clients so that every one of them walks away more informed and empowered , that is why I do what I do.
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2 Financial rewards
Another factor that motivates real estate professionals is the potential for financial rewards. Real estate is a commission-based industry, which means that agents and brokers earn a percentage of the sales price of each transaction they close. The more deals they close, the more money they make. This creates an incentive for real estate professionals to work hard, generate leads, and build relationships with their clients and network.
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Being a salesperson is the great equalizer. It doesn't matter if you have an Ivy League degree or if you are PHD (Poor, Hungry, and Determined). Anyone who works hard can make it. I was born in the Bronx to a young, single mother. Despite having every reason in the world to become another statistic, real estate sales has afforded me the ability to give my future family the life I didn't have growing up.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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High earning potential: Real estate offers the potential for substantial income through commissions and bonuses.Flexibility and control: Professionals have the freedom to set their own schedule and manage their workload, leading to financial autonomy.Lifestyle benefits: Successful agents can enjoy financial security and flexibility to pursue desired lifestyles.
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- Spencer Strong Franchise Partner | Services Business | $150M Closed in CRE
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I think this is a big one for self-motivated sales/brokerage professionals in real estate. They have uncapped potential earnings due to the pure commission compensation structure. It forces you to show up and perform every single day to get results.
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- Vicente Valencia The "PPP Guy" | Guiding Excellence and Personal Growth in Infrastructure and Beyond | C-Suite Executive | Mentor, Coach, Strategic Consultant | Real Estate Investor | 👇JOIN +2k readers 👇
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No doubt, real estate is a high ticket business. So, financial rewards serve as a significant motivator for real estate professionals. The potential for high commissions and lucrative deals incentivizes them to strive for excellence in their work. With each successful transaction, real estate agents and brokers reap financial benefits that reflect their hard work, expertise, and negotiation skills. The prospect of earning substantial incomes, building wealth, and achieving financial stability drives them to pursue opportunities, overcome challenges, and maximize their earning potential in the dynamic real estate market.Your team needs to pass from "employees" to "real estate investors" in a few years. You should aim that.
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- Stephanie Ireland, Realtor,PMP Top Producing Realtor, Principal at The Ireland Group-I help people build wealth through real estate. As seen on HGTV House Hunters∙Listing Specialist, Buyers Agent, Certified Probate Real Estate Specialist, Program Mgmt
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The financial rewards in real estate can be great,but I caution people to think this one through.Contrary to public belief not every Realtor earns $1M a year or even $100k a year.It takes time to build up a business, and real estate/Realtors are a business just like any other business.The financial rewards shouldn't be the only reason you become a Realtor. If you get in it just for the "money", you may not last through the seasons when the market is tough/money is slow,or when the work is tough,or the clients are tough,or life is tough, etc. In my opinion,you have to be attracted to more than just the "financial rewards"to be a good Realtor. Dig deep,find your motivation to be a Realtor,then the financial rewards will be the cherry on top.
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3 Professional growth
Real estate professionals also seek to improve their skills and knowledge in order to stay ahead of the competition and provide better service to their clients. They invest in their education, training, and certification to learn new trends, techniques, and technologies in the real estate market. They also join professional associations, attend events, and participate in mentorship programs to network with other experts and learn from their experiences.
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- Eleni Grosskopf 💰 Mortgage Lender a resource for realtors; turning renters into homeowners 🏠
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As a mortgage lender, I pride myself on being the best resource to my clients in helping them achieve their financial wellness goals, whether it be preparing to buy their first home or making an investment decision. Continuously learning how to leverage certain mortgage products, financial and investment strategies, and keeping up with market trends allows me to tailor my approach to my clients' unique situation and provide them with a custom roadmap to achieve their goals while doing what's in their best financial interest. You might offer the same products as another LO, but professional growth is what is going to differentiate you from your peers in the industry when it comes to what type of service you provide.
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- George Wessberg Realtor, CLHMS, ALHS, GRI, SRS, CHMS, SRES, PSA, RENE, MRP, SFR, AHWD, HFR
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In addition to courses provided by national and state / regional real estate associations, there are several real estate schools that provide excellent continuing education courses.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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Continuous learning: The field demands adaptability and staying updated on market trends and regulations, fostering continuous learning and development.Building expertise: Becoming a trusted advisor and honing strong negotiation and communication skills.Career advancement: Opportunities for moving into leadership roles, owning a brokerage, or specializing in specific niches.
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- Vicente Valencia The "PPP Guy" | Guiding Excellence and Personal Growth in Infrastructure and Beyond | C-Suite Executive | Mentor, Coach, Strategic Consultant | Real Estate Investor | 👇JOIN +2k readers 👇
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Real estate professionals are driven by the desire for continuous professional growth and development. If you don't do it... you'll be out of business very soon. The rhythm of change in the industry is huge. These professionals thrive in an industry that offers endless opportunities for learning, skill enhancement, and career advancement. From obtaining certifications and designations to attending workshops, seminars, and networking events, they invest in their education and professional development to stay abreast of industry trends, market dynamics, and best practices. Professional growth allows them to expand their knowledge base, build expertise, and position themselves as trusted advisors in the competitive real estate landscape.
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- GraceDIVINE Ozavize Abraham Your sure guide into Real Estate wealth investment in Nigeria | Home ownership simplified | Commercial Real Estate |
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Up skill is a nonnegotiable factor in building Real Estate Umpire. I committed to learning and upgrading to match clients demand and the sector as well.
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4 Social impact
Real estate professionals also care about the social impact of their work. They understand that their role is not only to facilitate transactions, but also to help their clients achieve their life goals and dreams. They also contribute to the development and well-being of their communities by supporting local causes, charities, and organizations. They use their influence and resources to make a positive difference in the lives of others.
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- Stephanie Ireland, Realtor,PMP Top Producing Realtor, Principal at The Ireland Group-I help people build wealth through real estate. As seen on HGTV House Hunters∙Listing Specialist, Buyers Agent, Certified Probate Real Estate Specialist, Program Mgmt
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I have had many "high power" positions in my lifetime, & could likely have continued down that path. But nothing replaces the satisfaction I feel when I help my real estate clients.Real estate is an attainable means to building inter-generational wealth. It's life changing. I'm not just helping people buy and sell houses,I'm helping many people change their life,their future,and that of their family, all by using real estate.I feel its my mission, my passion, my gift and it brings me great personal joy and accomplishment. Do I like to win-Yes! Do I like the flexibility of the profession-Yes! Do I like the unlimited financial potential-Yes! But all of that would mean nothing if I didn't love the "job" of being a Realtor & helping my clients.
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- Stephanie Kroll Real Estate Broker at Compass - Aspen + Denver
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I struggled in any job that wasn’t real estate because I couldn’t see the end result of the hard work that I did. Real estate can be one of the most socially rewarding industries to be in because you can see your client either happy in their new home and can visit them there over time as they enjoy it, or you can bring them the satisfaction of making money at the closing table when they sell a home. Real estate agents are true leaders in their communities and it takes a lot of time and money to be able to do so. They support their vendor partners like designers and inspectors by sending them business. Many volunteer at charity events or host fundraisers. Adding value and contributing to others is rewarding and meaningful in the long run.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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Facilitating communities: Real estate professionals play a crucial role in shaping communities and neighborhoods.Economic contribution: Their success contributes to the local economy and job creation.Advocating for housing justice: Some agents dedicate their work towards affordable housing initiatives or assisting underserved communities.
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5 Personal goals
Finally, real estate professionals are motivated by their own personal goals and aspirations. They have a vision of what they want to achieve in their career and in their life, and they pursue it with passion and determination. They set realistic and measurable objectives, track their progress, and celebrate their achievements. They also balance their work and personal life, and enjoy the lifestyle and freedom that real estate offers.
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- ⚠Dan Fradenburgh⚠ I help Accredited Investors place real estate loans. Host of CHESS with Investors podcast. Author of Real Estate is a SCAM.
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I never flipped a house, because I saw top coaches get lazy over the 'transactional' nature of making ~$30k/flip. I skipped to commercial real estate because I knew that a surprise move across the planet meant I needed to sort out retirement more urgently than maintaining a high salary.That way, it's not transactional.You're getting equity in something that has equity multiples and is on the right side of inflation and stock market crashes when you buy at the right price.But what do I know? I only have a driver's license.And a few hundred commercial real estate investor pals who I discuss trends with constantly.But I invest in commercial for one more reason: It's not the house grandpa built. It's built for rent.
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- Vicente Valencia The "PPP Guy" | Guiding Excellence and Personal Growth in Infrastructure and Beyond | C-Suite Executive | Mentor, Coach, Strategic Consultant | Real Estate Investor | 👇JOIN +2k readers 👇
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Money is always a goal... but there is much more. Our people are motivated by their personal goals and aspirations. Don't hire without knowing them. Whether it's achieving work-life balance, attaining financial independence, or pursuing entrepreneurial ventures, they align their career paths with their broader life objectives. Some seek flexibility and autonomy to spend more time with family or pursue hobbies and interests outside of work. Others aspire to build successful real estate businesses, cultivate influential networks, or leave a legacy for future generations. Personal goals serve as driving forces that fuel their passion, commitment, and resilience in the pursuit of success in the real estate industry.Just bring alignment.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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Fulfilling personal aspirations: Reaching specific financial targets, achieving recognition, or leaving a legacy can be powerful motivators.Maintaining work-life balance: The flexibility allows for personal pursuits and family time, which can be highly motivating.Maintaining a competitive edge: The desire to excel and outperform peers can drive ambition and success.
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- Leslie Heindel Licensed Realtor® with Team Be New Orleans | Brokered by Crescent City Living Call/Text 504-975-4252
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Personal goals, for me, are way more motivating than money. While money helps get me to travel goals, it’s the personal success that fulfills me. I’m incredibly competitive with myself and strive to do better than I have before. I don’t know if it’s from being the eldest child or not, but it’s burned in me from day one.
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- GraceDIVINE Ozavize Abraham Your sure guide into Real Estate wealth investment in Nigeria | Home ownership simplified | Commercial Real Estate |
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I'm a Real Estate Entrepreneur in Lagos Nigeria. In the recent, some of my clients opted for Real Estate investment land banking for short term funding. It's advisable for clients to build Real Estate portfolio as obtainable in the stock market. Most of my clients have what I called the trio investment Real Estate project funding portfolio which comprises of #Landbanking, Real Estate Cash bank and Cash flow, Rent-to-own home ownership. I consult for my clients and help them with profitable opportunities in Real Estate as they unfold per time. It's one thing to earn and is another different think to seek for sure means to multiply your earnings.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Spencer Strong Franchise Partner | Services Business | $150M Closed in CRE
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Real estate has dozens of different areas that you can focus and specialize in. From brokerage/sales to development to title and capital solutions. You could do something new every year within CRE and go 20 years without repeating anything.
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- Zachary I. Purpose-Driven Fundraiser | Building Relationships for Maximum Impact
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I'm going to get real: I have chronic migraines. It's bad, and I'm debilitated for hours at a time without warning.Because of this, I have a hard time working in any environment where I don't have full control of my schedule. Real estate has been a golden ray of light on my career. It matches my interest in investing, passion for connecting people, rewards strong drive and work ethic, and fulfills my need for autonomy. If I was stuck in a cubicle somewhere... I don't even know what'd I do.Just know that I could never see myself do anything different, and if you go ALL IN on a real estate career, you won't regret it in the long run.
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- Hilmi Işıkören Mastery in Process, Summit in Result | Expert Real Estate Trainer and Mentor
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Intrinsic vs. extrinsic motivators: Some individuals are motivated by internal factors like personal satisfaction and growth, while others are driven by external rewards like financial gain.Individuality: Motivation is personal and unique. Understanding personal strengths, values, and career goals plays a crucial role in driving success.Mentorship and support: A supportive network, including mentors, colleagues, and family, can provide guidance, encouragement, and accountability, boosting motivation.
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- Daniel Kaufman Experienced professional with a passion for shaping skylines and communities. My expertise spans real estate development, construction, strategic investments, asset management, and land acquisition.
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Some of the most important factors include:- A genuine interest in people and a desire to solve problems.- A love for the idea of becoming their own boss.- A desire to make a lot of money.Real estate professionals can stay motivated by:- Keeping it fun.- Recruiting the right people for their team.- Setting clear expectations from day one.- Onboarding with intent.- Sharing specific feedback.- Offering public recognition.- Striking the right balance with performance tracking.- Using the right technology.- Giving agents systems they can grow on.
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