What was the most expensive Super Bowl commercial of all time? (2024)

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Super Bowl commercials are some of the most expensive advertisem*nts a company can buy spots for on television.

For the 2020 Super Bowl, the two most expensive advertisem*nts were sold. What were they?

Per GO Banking Rates and CBS, Google and Amazon purchased the most expensive commercials in Super Bowl history as of 2023, priced at $16.8 million a spot.

These 90-second ads cost more than most of the yearly salaries of the players who competed in the 2020 year’s Super Bowl. That’s a lot of money!

AD METER 2024: Sign up to rate all the commercials from the big game!

You can watch these incredibly pricy ads by Google and Amazon, respectively, below.

Google’s ad featured a touching story about a woman named Loretta.

Amazon’s was a humorous ad for Alexa featuring Ellen DeGeneres and Portia de Rossi.

What was the most expensive Super Bowl commercial of all time? (2024)
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