When Stock Prices Drop, Where Is the Money? (2024)

Have you ever wondered what happened to your socks when you put them in the dryer and never saw them again? It's an unexplained mystery that may never be solved.

Many people feel the same way when they suddenly find that their brokerage account balance has taken a nosedive. Where did that money go?

Fortunately, money that is gained or lost on a stock doesn't just disappear. Read on to find out what happens to it.

Key Takeaways

  • When a stock tumbles and an investor loses money, the money doesn't get redistributed to someone else.
  • Drops in account value reflect dwindling investor interest and a change in investor perception of the stock.
  • That's because stock prices are determined by supply and demand driven by investor perception of value and viability.
  • As long as you don't sell your shares, you have a chance to regain lost value.

Disappearing Money

Before we get to how money disappears, it is important to understand that regardless of whether the market is rising (a bull market) or falling (a bear market), supply and demand drive the price of stocks. And it's the fluctuations in stock prices (and the points at which you buy and sell shares) that determine whether you make money or lose it.

Buy and Sell Trades

If you purchase a stock for $10 and sell it for only $5, you will lose $5 per share. You may believe that that money goes to someone else, but that isn't exactly true. It doesn't go to the person who buys the stock from you.

For example, let's say you were thinking of buying a stock at $15, and before you do so, the stock price falls to $10 per share. You decide to purchase at $10, but you didn't gain the $5 depreciation in the stock price. Instead, you got the stock at the current market value of $10 per share.

In your mind, you may think that you saved $5, but you didn't actually earn a $5 profit. However, if the stock then rises from $10 back to $15, you will have a $5 (unrealized) gain.

The same is true if you're holding stock and its price drops, leading you to sell it for a loss. The person buying it at that lower price—the price you sold it for—doesn't necessarily profit from your loss. That's because their entry point is the lower price and they must wait for the stock to rise above that level before making an unrealized (or realized) profit.

No one, including the company that issued the stock, pockets the money from your declining stock price. The money reflected by changes in stock prices isn't tallied and given to some investor. The changes in price are simply an independent by-product of supply and demand and corresponding investor transactions.

Short Selling

There are investors who place trades with a broker to sell a stock at a perceived high price with the expectation that it will decline. This is called short-selling.

If the stock price falls, the short seller profits by buying the stock at the lower price and closing out the trade. The net difference between the sale and buy prices is settled with the broker.

Although short-sellers profit from a declining price, they're not taking money from you in particular when you lose on a stock sale. Rather, they're conducting independent transactions and have just as much of a chance to lose or be wrong on their trade as investors who are long (own) the stock.

In other words, short-sellers profit on price declines, but it's a separate transaction from bullish investors who bought the stock and are losing money because the price is declining.

So the question remains: Where did the money go?

Implicit and Explicit Value

The most straightforward answer to this question is that it actually disappeared into thin air, due to the decrease in demand for the stock, or, more specifically, the decrease in enough investors' favorable perceptions of it to move the price down by selling.

But this capacity of money to dissolve into the unknown demonstrates the complex and somewhat contradictory nature of money. Yes, money is a teaser—at once intangible, flirting with our dreams and fantasies, and concrete, the thing with which we obtain our daily bread.

More precisely, this duplicity of money represents the two parts that make up a stock's market value: the implicit and explicit value.

Implicit Value

On the one hand, value can be created or dissolved with the change in a stock's implicit value, which is determined by the personal perceptions and research of investors and analysts.

For example, a pharmaceutical company with the rights to the patent for the cure for cancer may have a much higher implicit value than that of a corner store.

Depending on investors' perceptions and expectations for the stock, implicit value is based on revenues and earnings forecasts.

If the implicit value undergoes a change—which, really, is generated by abstract things like faith and emotion—the stock price follows. A decrease in implicit value, for instance, leaves the owners of the stock with a loss in value because their asset is now worth less than its original price. Again, no one else necessarily receives the money; it simply vanishes due to investors' perceptions.

Explicit Value

Now that we've covered the above somewhat unreal characteristic of money, we cannot ignore how money also represents explicit value, which is the concrete value of a company.

Referred to as the accounting value (or book value), the explicit value is calculated by adding up all assets and subtracting liabilities. So, this represents the amount of money that would be left over if a company were to sell all of its assets at fair market value and then pay off all of the liabilities, such as bills and debts.

Without explicit value, the implicit value of the company would not exist. Investors' interpretation of the financial health and performance of a company is based on its explicit value. Explicit value is the force behind the stock's implicit value.

Even if your brokerage account suffers a loss of value, you have a chance to regain and even exceed the loss as the stock price recovers—as long as you don't sell your shares.

Disappearing Trick Revealed

Let's say Cisco Systems Inc. (CSCO) had 5.81 billion shares outstanding. This means that if the value of the shares dropped by $1, the loss would be equivalent to more than $5.81 billion in (implicit) value.

Because Cisco has many billions of dollars in concrete assets and makes profits, we know that the change occurs not in explicit value, so the idea of money disappearing into thin air ironically becomes much more tangible.

In essence, what's happening is that investors, analysts, and market professionals are declaring that their projections for the company have narrowed. Investors are, therefore, not willing to pay as much for the stock as they were before.

When investor perception of a stock diminishes, so does the demand for the stock, and, in turn, the price.

The Explicit Drives the Implicit

So faith and expectations can translate into cold hard cash, but only because of something very real driving perception. That's the capacity of a company to create something useful and needed by people and businesses.

The better a company is at creating something for which there's demand, the higher the company's earnings will be, and the more faith investors will have in the company.

Should I Sell Stock If It Goes Down?

Unless there's something fundamentally wrong with the financials of the company whose stock you own (or you need the money), it may be worth waiting to see if the stock price reverses and recovers. Avoid panic selling.

Do You Lose Money When Stocks Drop?

When the stock market declines, the market value of your stock investment can decline as well. However, because you still own your shares (if you didn't sell them), that value can move back into positive territory when the market changes direction and heads back up. So, you may lose value, but that can be temporary.

What Are Unrealized Gains and Losses?

An unrealized gain is the increase in value of an asset owned by an investor. An unrealized loss is a decrease in value. These gains and losses become realized (and can't change) if the investor sells the asset. Unrealized gains and losses are subject to change when you continue to own the asset.

The Bottom Line

In a bull market, there is an overall positive perception of the market's ability to keep producing and creating. Because this perception would not exist were it not for some evidence that something is being, or will be, created, investors participating in a bull market can make money.

Of course, the exact opposite can happen in a bear market. In other words, the stock market can be seen as a huge vehicle for wealth creation and destruction.

No one really knows why socks that go into the dryer never come out, but the next time that you're wondering where that stock price came from or went to, at least you can chalk it up to investor perception.

When Stock Prices Drop, Where Is the Money? (2024)

FAQs

When Stock Prices Drop, Where Is the Money? ›

It went to the person you paid when you bought it. If the price of your stocks drops while you are holding it, you have not lost any money at all. Values fluctuate, but you are holding stocks, not money. It only becomes money again when you sell it.

Where does the money go when stocks drop? ›

If you have a certain amount in your investment account and that balance drops during a market crash, what happens to that money? It doesn't actually go anywhere, as confusing as it may seem. While it appears that you're losing money during a market crash, in reality, it's just your stocks losing value.

What to do when stock price is falling? ›

What to do when a stock you own crashes
  1. Manage your emotions. ...
  2. Remember your shares represent part ownership in the business. ...
  3. Determine the cause of the sell-off. ...
  4. Reassess the long-term outlook. ...
  5. Decide whether to buy more, cut your losses or hold.
Aug 5, 2024

What to do when you lose all your money in the stock market? ›

"If you want to stay invested, sell at a loss and use the proceeds to buy into a similar, but not substantially identical, fund," Wybar says. "This way you can recoup the loss and participate in upside returns when the market goes back up."

Where does the stock money go? ›

Stocks work like this: Companies sell shares in their business, also known as stocks, to investors. Investors buy that stock, which in turn provides the companies money for expanding their business through creating new products, hiring more employees or other business initiatives.

Where do you put money when the stock market is down? ›

Bonds usually go up in value when the stock market crashes, but not all the time. The bonds that do best in a market crash are government bonds such as U.S. Treasuries. Riskier bonds like junk bonds and high-yield credit do not fare as well.

What happens to Roth IRA if the market crashes? ›

Given that the money in retirement accounts, including IRAs, is typically invested, the overall value of the account is subject to the whims of the market. That means that if the market experiences a downturn or correction, your Roth IRA balance is likely to decline as well.

What happens when the stock price goes down? ›

When the stock market declines, the market value of your stock investment can decline as well. However, because you still own your shares (if you didn't sell them), that value can move back into positive territory when the market changes direction and heads back up. So, you may lose value, but that can be temporary.

Where to put money before market crash? ›

If you are a short-term investor, bank CDs and Treasury securities are a good bet. If you are investing for a longer time period, fixed or indexed annuities or even indexed universal life insurance products can provide better returns than Treasury bonds.

How do people make money when stock prices fall? ›

Speculators short-sell to capitalize on a decline. Hedgers go short to protect gains or to minimize losses. Short selling can net the investor a decent profit in the short term when it's successful since stocks tend to lose value faster than they appreciate.

Can you permanently lose money in stocks? ›

Otherwise known as investment risk, permanent loss of capital is the risk that you might lose some or all of your original investment, if the price falls and you sell for less than you paid to buy.

Do I owe money if my stock goes down? ›

Do I owe money if a stock goes down? If a stock drops in price, you won't necessarily owe money. The price of the stock has to drop more than the percentage of margin you used to fund the purchase in order for you to owe money.

Who gets the money you lose in stocks? ›

“In other words, the money did not exist or disappear for long-term investors if you did not make any transactions. However, for short-term investors, when stock prices go up or down, the money would be transferred among them as a zero-sum game, i.e. your losses would be others' gains, and vice versa.”

Where should I put my money in the stock market? ›

Stock funds, including mutual funds and ETFs that invest in a diversified portfolio of stocks, are a good option for beginner investors. They offer diversification, which helps spread risk across different stocks, and are managed by professional fund managers.

Where does the money go when you sell a stock? ›

Yes, you will receive money when you sell stock. The proceeds from the stock sale will be deposited into your brokerage account or sent to you in the form of a check. The amount of money you receive will depend on the price you sell the stock and any fees or commissions charged by the brokerage firm.

Who buys stocks when everyone is selling? ›

If you are wondering who would want to buy stocks when the market is going down, the answer is: a lot of people. Some shares are picked up through options and some are picked up through money managers that have been waiting for a strike price.

What happens to your money if a stock goes down? ›

“In other words, the money did not exist or disappear for long-term investors if you did not make any transactions. However, for short-term investors, when stock prices go up or down, the money would be transferred among them as a zero-sum game, i.e. your losses would be others' gains, and vice versa.”

Do you lose actual money in stocks? ›

If you intend to purchase securities - such as stocks, bonds, or mutual funds - it's important that you understand before you invest that you could lose some or all of your money. Unlike deposits at FDIC-insured banks and NCUA-insured credit unions, the money you invest in securities typically is not federally insured.

Does money from stocks go to the company? ›

For companies, money comes from the payments they receive when investors first buy their shares. This cash infusion can help companies in a variety of ways, such as helping to pay off existing debt and funding growth plans they can't—or don't want to—finance with new loans.

Where does my stock money go when I sell it? ›

The proceeds from the stock sale will be deposited into your brokerage account or sent to you in the form of a check. The amount of money you receive will depend on the price you sell the stock and any fees or commissions charged by the brokerage firm.

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