Where Do Rich People Keep Their Money? (2024)

This article answers the question, “Where do rich people keep their money?” It also looks at how they save it, and, most importantly, how they invest it and expand it to create generational wealth.

There are over 56 million millionaires and 2640 billionaires in the world. The US is home to over 21 million millionaires and 735 billionaires, making it the ultimate spot for the wealthy. China, India, Germany, and Russia are some of the other countries with the richest people.

Although the number of millionaires has considerably increased compared to the last century, a million dollars has also lost its prior value. Simply put, a million will not get you remotely as much as it could’ve in the 90s. Still, it’s a lot.

The financial (and personal) habits of high-net-worth individuals have always interested the masses. Many people try to adopt these habits to acquire the same results. For some, it works – for others, it doesn’t.

That’s because you don’t find success by running after a one-size-fits-all solution. You find it by following a holistic strategy that covers all aspects of your life and offers legal tax reduction, a lifestyle boost, and financial freedom – all in one go.

However, you won’t find that strategy in a podcast or a book. You’ll find it by going to the right people, and that’s where we come in.

Nomad Capitalist has the world’s largest database of up-to-date information on tax, residence/citizenship, banking, and corporate structures in over 100 countries. Simply put, we know all the options and can tell you the one that best fits your needs. All you have to do is reach out to us, and we will help you go where you’re treated best.

Where Do Millionaires Keep Their Money?

“Where do millionaires keep their money?”, “Where do billionaires keep their money?” – We’ve heard these and a hundred other variants of this question.

Why? Because people are curious about the mechanisms, tools, and places the ultra-rich favor to save and expand their fortune.

When it comes to the financial management of the wealthy, it’s not only about which assets they invest in but also how and when they invest. Essentially, one should pay attention to the following three domains when managing their finances:

  • Which assets to invest in
  • When to buy/sell those assets.
  • How to choose the securities to buy within an asset class.

So let’s see which asset classes are preferred by the wealthy.

Where Do Rich People Keep Their Money? (1)

What Asset Classes Do Rich People Own?

Most people think that millionaires prefer hard assets, with real estate investments being their favorite. Although real estate investments offer good yields, most millionaires and even billionaires lean more toward liquid assets.

That’s because liquid assets come in handy to pay bills, as an emergency fund, and as a tool to quickly pay off liabilities without incurring additional fiscal penalties.

According to Vanguard, a typical millionaire household in the US holds 65% of its wealth in stocks, 25% in bonds, and 10% in cash. Moreover, according to a study by Bank of America, millionaires keep 55% of their wealth in stocks, mutual funds, and retirement accounts.

Millionaires and billionaires keep their money in different financial and real assets, including stocks, mutual funds, and real estate.

Let’s discuss a few asset classes and investments preferred by the wealthy.

Where Do Rich People Keep Their Money? (2)

Real Estate Market

Why do wealthy people invest in real estate? Real estate is one of the most common types of tangible assets. People invest in real estate because it’s a long-term investment that retains its value throughout several economic cycles. Residential real estate is a fixed asset that increases in value over the years and offers excellent profit when sold.

Commercial real estate or rental can be used for income generation and is one of the most preferred ways to generate passive income for wealthy individuals.

Many investors start with purchasing personal real estate like a primary home and then purchase other residential properties they use as rentals. Once they get the hang of it, they try their hand at commercial real estate, such as office buildings, hotels, etc.

Millionaires and billionaires usually have large, diverse real estate investment portfolios spanning several countries.

Frontier markets, especially in South America and Asia, offer excellent real estate investment opportunities for investors looking to expand their real estate portfolio beyond the West.

Looking to buy your first property outside your country? Or perhaps, you want to add an exotic offshore location to your real estate portfolio? Nomad Capitalist helps you invest in foreign real estate like a local.

Get in touch with us today and use our decades of experience to buy real estate in fast-growing and stable international markets with total transparency, no hidden commissions, and at real market prices.

Where Do Rich People Keep Their Money? (3)

Cash and Cash Equivalents

Many millionaires keep a good chunk of their money in highly liquid assets. The most liquid asset is cash on hand. After which, cash equivalents offer the highest liquidity and act as very lucrative investments.

Some common examples of cash equivalents are money market mutual funds, certificates of deposit (CDs), commercial paper, and Treasury bills/notes.

Many studies indicate that millionaires keep nearly a quarter of their wealth in cash. The reason for so much cash is to pay off any unexpected liabilities, survive during economic downturns, and also to boost the liquidity profile of their portfolio (which may banks and investors assess to measure the financial health of an investment portfolio).

Millionaires also bank differently than the rest of us. They have several bank accounts (both checking and savings), along with private bankers and financial advisors who handle their banking matters and wealth in a way that saves them valuable time to work on other essential things. Warren Buffett has a portfolio full of money market accounts and Treasury bills.

Millionaires also have zero-balance accounts with private banks. At the end of the day, a private bank has the autonomy to sell off liquid assets to settle up for any expenses made that day. Private banks can do that as account custodians.

Where Do Rich People Keep Their Money? (4)

Private Equity and Hedge Funds

Private equity and hedge funds are almost exclusively utilized by the wealthy. Alternatively, public equity is more common among the masses since its shares are traded on the stock exchange.

Private equity funds usually acquire investments from large organizations like universities or pension funds. Moreover, you must demonstrate a particularly high net worth (at least $250,000) to be a private equity fund investor. You also have to be an accredited investor. Many high-net-worth accredited investors invest in private equity.

Hedge funds are not the same as private equity. Hedge funds use pooled funds and follow several strategies to earn massive returns for investors. Hedge funds invest in funds that may make the highest short-term profits.

Where Do Rich People Keep Their Money? (5)

Stocks and Stock Funds

Dividend-paying stocks and funds are excellent tools for wealthy investors who want diversified assets with minimal time management and low fees. Stocks are also used by wealthy investors and entrepreneurs as means of passive income, just like real estate investment.

Few high-net-worth investors may own controlling shares in one or more major companies. However, most only have a few equity securities.

Most millionaires and billionaires have a specialized financial advisor (or many) who help them keep track of their wealth so they can invest it in a better way and create generational wealth.

Alternative Investments

The asset classes mentioned above are the most common ones millionaires invest in. However, many wealthy people also have peculiar investment assets like fine art, vintage cars, state-of-the-art yachts, etc.

These are more specialist investments, however, particularly when compared with more accessible alternative investments such as precious metals.

Precious metals in general, and gold in particular, tend to be more popular with older investors as they are more stable and the returns are more gradual. Younger investors tend to favor soft assets like crypto, as well as patents, copyrights, etc.

What is the Best Time to Buy or Sell Assets?

“I’ll invest when the time is right” – You’ve probably heard many people say this, and most of those people never invest at all in the pursuit of the perfect time.

At Nomad Capitalist, we don’t believe in a perfect entity – perfect country, currency, assets, or the perfect time to invest.

The world economy is ever-changing. Veteran investors know that, and that’s why they invest consistently. They don’t invest mindlessly, but they also don’t try to time the market to a T.

Most millionaires or billionaires have diverse investment portfolios. They invest wisely, try to hold most assets for the long term, and after that, just let it ride.

Where Do Rich People Keep Their Money? (6)

It’s High Time for Asset Diversification

US banks crashing, a looming recession, war on the edge of Europe, emerging economies teaming up to dethrone the dollar and more – the world is going through a major economic shift right now. And no matter which country you live in (yes, even if you’re living in the US), it’s not wise to keep all your assets in one place.

We’ve helped our clients open bank accounts in 48 and move to 31 tax-friendly jurisdictions. More crucially, only Nomad Capitalist has worked with solutions in over 80 countries and researched over 30 others.

It’s safe to say, we know a thing or two about asset diversification, asset protection and the successful financial tools of the wealthy.

If you want a holistic offshore strategy focused on asset diversification and want to achieve the financial freedom of the top 3%, set up a call with us today.

Where Do Rich People Keep Their Money in 2023: The Ultimate Guide FAQ

Is gold a good investment?

Precious metals can be suitable investments, especially in a monetary crisis since they are a reliable store of wealth have relatively high liquidity compared to many other tangible assets.

Should you invest in hard or liquid assets?

The best investment portfolio is the one with a healthy mix of hard, soft, and liquid assets. Where long-term hard assets can be used as a hedge against inflation, liquid assets can be sold off quickly to pay bills or any unexpected expense.

Where Do Rich People Keep Their Money? (2024)

FAQs

Where Do Rich People Keep Their Money? ›

Where do millionaires keep their money? High net worth individuals put money into different classifications of financial and real assets, including stocks, mutual funds, retirement accounts and real estate.

Where do the rich store their money? ›

Where do millionaires keep their money? High net worth individuals put money into different classifications of financial and real assets, including stocks, mutual funds, retirement accounts and real estate.

What bank do millionaires use? ›

1. JP Morgan Private Bank. “J.P. Morgan Private Bank is known for its investment services, which makes them a great option for those with millionaire status,” Kullberg said. “With J.P. Morgan, each client is given access to a panel of experts, including experienced strategists, economists and advisors.”

Where do rich people spend their money? ›

According to 'The Wealth Report 2024' by Knight Frank, nearly 17% of India's super-rich (those with a net worth of $30 million and above) bought coveted collectibles using their investable wealth in 2023. But Indians still love real estate.

Where do millionaires keep their money if banks only insure $250k? ›

Millionaires can insure their money by depositing funds in FDIC-insured accounts, NCUA-insured accounts, through IntraFi Network Deposits, or through cash management accounts. They may also allocate some of their cash to low-risk investments, such as Treasury securities or government bonds.

Where does Elon Musk keep his money? ›

What makes up Musk's net worth. Musk lacks significant tranches of cash; his money is largely tied up in ownership stakes of his companies. To buy Twitter in 2022, he leveraged his large share in Tesla and solicited investors, rather than relying on liquid sums.

Can you keep a billion dollars in the bank? ›

Can you put a billion dollars in a savings account? No. Most financial institutions would be dwarfed by the size of your deposit. They only make money by INVESTING your deposits, and earning a higher rate of interest than what they have to pay to you.

Can you put millions in a bank? ›

Generally, there is no limit on deposits. However, there are limitations on the amount of funds the Federal Deposit Insurance Corporation (FDIC) will insure. Please refer to the Understanding Deposit Insurance section of the FDIC's website for more information on FDIC deposit insurance.

Can you deposit millions into a bank? ›

You can generally deposit as much as you want at a bank or other financial institution, but some banks may have extra rules and restrictions due to federal law and bank policy.

Is it safe to keep millions in the bank? ›

A bank account is typically the safest place for your cash, since banks can be insured by the Federal Deposit Insurance Corp. up to $250,000 per depositor, per insured institution, per ownership category. Banks that are insured by the FDIC often say “Member FDIC” on their websites.

Where should you live if you're rich? ›

New York, Los Angeles and Miami are in the top five for the highest number of wealthy homeowners, and the U.S. represents more than half of the cities in the top 20. As the leading global city of the rich, New York boasts nearly 22,000 mega-wealthy people with primary or secondary residences.

What is the 50 30 20 rule? ›

The 50-30-20 rule recommends putting 50% of your money toward needs, 30% toward wants, and 20% toward savings.

What are the three things millionaires do not do? ›

Millionaires prioritize avoiding consumer debt, making wise financial decisions, and aligning spending with long-term goals.

What bank will insure $100 million dollars? ›

Enjoy the VeraBank relationship you know and trust, with deposit insurance up to $100,000,000.

Do millionaires use credit cards? ›

Although most adults have credit cards, millionaires are even more likely to use them. According to the Federal Reserve, almost all adults with incomes over $100,000 have a credit card in their name.

Is it bad to keep more than $250,000 in one bank? ›

It's also important to keep FDIC limits in mind. Anything over $250,000 in savings may not be protected in the rare event that your bank fails.

Where do celebrities store their money? ›

The rich and celebrities typically use private banks (also known as wealth management banks) to manage their money. Examples of private banks include J.P. Morgan Private Bank, UBS Private Wealth Management, Credit Suisse Private Banking, Goldman Sachs Private Wealth Management, and Bank of America Private Bank.

How do billionaires store their money in banks? ›

Billionaires almost always spread their wealth across different sectors, investing in equities, bonds, and unlisted securities. They also invest in real estate and unconventional assets like collectibles, wine, and art.

Where did rich people keep their money before banks? ›

During the Middle Ages, the traditional place to store. your wealth was on your property. Kings would even. keep the national treasury stored in their castles.

Do rich people store money in banks? ›

Keeping large amounts of money in a bank can be tricky, but it is possible. There are limits to the amount of money that is insured for each depositor at a bank — up to $250,000 per depositor per account category with the FDIC — so the super wealthy often spread out their accounts over multiple banks.

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